BigCommerce

MARCH 13, 2018

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible. And the wallet is its next target. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420

Forrester eCommerce

MARCH 14, 2018

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […].

B2B 313

B2B Marketing 313

My Wife Quit Her Job

MARCH 12, 2018

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?

eCommerce 261

eCommerce Marketing 261

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic reach is hovering at just 2%.

Marketing 249

Marketing Mobile PPC Games 249

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

MARCH 15, 2018

It’s no secret that the rise of the internet heavily disrupted nearly all industries. As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Suddenly, earning customers wasn’t just about putting your number in the Yellow Pages or driving to a new city and taking potential customers out for drinks.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Forrester eCommerce

MARCH 15, 2018

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you.

Definition 294

Definition 294

Kissmetrics

MARCH 15, 2018

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics , we have a product that is built around the ability to powerfully segment your customers based on their behaviors so you can deliver the right engagement (ad, email, etc

eCommerce 215

eCommerce X-cart Recommendation Presentation 215

Optimizely

MARCH 15, 2018

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your messages to the spam folder, you remove her in order to maintain a healthy sender reputation and continue to have good inbox placement.

Customer 170

Customer B2C Social Media Omnichannel 170

Forrester eCommerce

MARCH 16, 2018

A few weeks ago, the China Industrial Internet Summit — the country’s leading industrial internet conference — was held in Beijing. Dozens of leading manufacturing firms and technology vendors from the US, Germany, and Japan shared their latest achievements and future strategies with thousands of participants. The weather was cold, but the industrial internet is […].

Technology 259

Technology 259

My Wife Quit Her Job

MARCH 12, 2018

You’ve probably heard the popular saying that “if you teach a man to fish, you can feed him for a lifetime” And if you apply that same saying to business, you get… If you rely on a single company for all of your sales, then that company owns you. Every time Amazon changes one of its policies, I always get a flood of emails from people who have had their businesses completely ruined.

eCommerce 156

eCommerce Other 156

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the price for their inaction.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Optimizely

MARCH 13, 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as the website clearly advertises: “Go Back to School at Shoptalk!

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Forrester eCommerce

MARCH 13, 2018

During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good, the bad, the new, the old, etc. After the Wave goes live, I collect all of that information, bundle it together, and produce a “Lessons” […].

Reference 249

Reference Information Management 249

RTP blog

MARCH 12, 2018

By Jonathan Marek, APT, a Mastercard company It is no secret that retailers are facing headwinds due to increasing online competition and shifting consumer preferences, among other factors. In response, they are growing their offerings, from implementing new technologies like augmented and virtual reality (AR and VR) to revamping the in-store experience.

Retail 150

Retail Subscription eCommerce Platforms Specialty Retailers 150

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Kissmetrics

MARCH 12, 2018

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years ago, and that may be true, but there is no doubt that they are still very valuable. And there’s no sign that it’s likely to change in the future.

SEO 213

SEO Social Media Article Blog 213

Ecommerce Platforms

MARCH 12, 2018

Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

eCommerce 166

eCommerce Travel Supplies Fashion 166

Forrester eCommerce

MARCH 13, 2018

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware.

B2B 239

B2B B2C eCommerce Customer 239

My Wife Quit Her Job

MARCH 15, 2018

Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy! What You’ll Learn Why we don’t just start more ecommerce businesses Where we see ecommerce going in the next 5 years How we are able to stay productive How we stay organized Whether you need to be an extrovert to be successful How we manage stress My favorite business book of al

Books 174

Books Management eCommerce Other 174

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Kissmetrics

MARCH 12, 2018

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

Social Media 209

Social Media SEO PPC Information 209

Klaviyo

MARCH 13, 2018

Customer retention is a golden metric of ecommerce stores. One way to maximize the lifetime value of your most valuable customers is to identify and reward your VIP customers. VIP audiences have the best LTV of any type of customer, and thus it’s important to understand them, build long term relationships with them, and treat them as a special category of customer.

Customer Retention 132

Customer Retention Reference Gifts eCommerce 132

Forrester eCommerce

MARCH 14, 2018

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […].

Mobile 220

Mobile Events Telecommunications 220

Bootstrapping Ecommerce

MARCH 13, 2018

You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you. It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce.

eCommerce 132

eCommerce Customer Operations 132

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Kissmetrics

MARCH 12, 2018

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.

Mobile 205

Mobile Download Information SEO 205

Inflow Insights

MARCH 13, 2018

Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using. In this post, we detail our research about product page design trends, complete with examples from many of the websites we studied.

eCommerce 127

eCommerce Mobile Accessories Customer 127

Forrester eCommerce

MARCH 13, 2018

Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, or the pricing strategy, or the industrial nous of their preferred vendor. But they are confused about who […].

Information 213

Information Management 213

A Better Lemonade Stand

MARCH 12, 2018

One of the most important aspects of any ecommerce business is making sure your shipping boxes and mailing envelopes get to your customers without being damaged. In this article learn all about shipping boxes, branded shipping boxes and branded mailing envelopes for ecommerce businesses. The post The Ecommerce Guide to Shipping Boxes: Shipping Boxes & Mailing Envelopes 101 appeared first on A Better Lemonade Stand.

Shipping 133

Shipping eCommerce Article Customer 133

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Kissmetrics

MARCH 12, 2018

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

SEO 205

SEO Channel Social Media Blog 205

TradeGecko

MARCH 11, 2018

International Women’s Day is a time to reflect on progress made, call for change and celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.

Events 104

Events 104

Forrester eCommerce

MARCH 14, 2018

Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io has a large mindshare with Forrester’s end user clients and is also mentioned by other cloud workload security management (CWS) vendors regularly as a viable competitor.

Management 186

Management Other 186

Klaviyo

MARCH 15, 2018

Tools for advanced segmentation and targeted email sending only get you so far if you don’t have one key ingredient: data. The more data you collect on your customers and subscribers, the more targeted and personalized you can get with your sending. Starting today, Klaviyo Flows no longer just run on existing data, they can help you collect and track more profile data as well!

Information 96

Information Customer Blog 96

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail