Forrester eCommerce
AUGUST 2, 2021
Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the largest in Australian corporate history. It seems everyone is getting into the buy-now-pay-later (BNPL) boom. What was started by […].
Kissmetrics
AUGUST 5, 2021
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.
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Retail TouchPoints
AUGUST 3, 2021
Jurrien Swarts, CEO, Stojo. If you want a tutorial in how to be an environmentally responsible company, not just in one or two areas but end to end, take a look at collapsible cup and container manufacturer/retailer Stojo. The fast-growing company applies circular principles not just to its products but to their component parts, extending even to how those parts are fitted together — because no glue is used, the individual elements can be separated and placed in their own recycling streams.
BigCommerce
AUGUST 6, 2021
How can you expect to achieve results if you don’t know how you are performing at present?
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
Kissmetrics
JULY 31, 2021
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Ecommerce Platforms
AUGUST 3, 2021
Welcome to the ultimate WordPress Newspaper theme review. The Newspaper WordPress theme is arguably the most appreciated theme developed and offered by tagDiv. It's been a top seller for a while and is extremely popular for users who intend to create editorial, news, magazine, blogging, and multi-purpose websites. It offers amazing features while maintaining the simplicity that users love a theme for.
Forrester eCommerce
AUGUST 3, 2021
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer obsessed. When my colleague Rick Parrish and I developed a […].
Kissmetrics
AUGUST 4, 2021
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.
Retail TouchPoints
AUGUST 5, 2021
Brown Venture Group , a venture capital firm focused exclusively on Black, Latinx and Indigenous emerging tech startups, will receive an investment of up to $10 million from Best Buy. The fund’s goal is to help break down systemic barriers for BIPOC entrepreneurs, including lack of access to capital. Black and Latinx founders represented only 2.6% of funding in 2020.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
AUGUST 4, 2021
Today, I’m thrilled to have Keenya Kelly on the show. Keenya is the CEO of If You Brand It and she helps business owners develop multi-million dollar brands. Keenya is a TikTok and branding expert and she helped me get started on the TikTok platform. This episode was recorded about 3 months ago and since then, my TikTok account has grown to 47,000 subscribers.
Forrester eCommerce
AUGUST 3, 2021
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.
Kissmetrics
AUGUST 3, 2021
It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.
Retail TouchPoints
AUGUST 3, 2021
Digital convenience store Gopuff has raised $1 billion in new funding at a $15 billion valuation as the retailer sets the pace for the c-store last mile. The funding will build upon the $1.15 billion Gopuff raised in March as the company expands across North America, deepens its presence in the UK and Europe and makes new hires to build its technology base.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
My Wife Quit Her Job
AUGUST 1, 2021
Amazon Launchpad is a program designed to help startups bring new products to market on the Amazon marketplace. Launchpad has technically been around since 2015 but it has undergone several name changes over the years. For example, Amazon Launchpad started out as the Amazon Exclusives Program which was later renamed to Amazon Brand Incubator before finally settling down on its current name.
Forrester eCommerce
AUGUST 6, 2021
AI-powered digital commerce search is a competitive asset Retailers and brands should re-evaluate their product findability tools because recent developments in search tech (powered by AI/ML) combine many points of contextual data to deliver highly relevant results. If you are unsure about the potential impact of search on your e-commerce site, remember that even back […].
Kissmetrics
AUGUST 5, 2021
Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times a day on average, over 75 percent of 13 to 34-year-olds in the U.S. use the app, and over 5 billion Snaps are created every day.
Retail TouchPoints
AUGUST 3, 2021
Wolverine Worldwide has acquired Sweaty Betty in an all-cash transaction valued at approximately $410 million. The deal will help Wolverine shift to a more digitally-focused business model and position the company as a leader in the women’s activewear category. Sweaty Betty CEO Julia Straus will continue to lead the brand, reporting directly to Brendan Hoffman, President of Wolverine Worldwide.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Ecommerce Platforms
AUGUST 5, 2021
PayStubCreator.net was created by a professional American accounting firm to give its users the ability to generate their paycheck stubs. The brand seeks to solve the many problems that the numerous fake pay stubs generators on the web create such as churning out generic information, many calculated mistakes, and various spelling errors. You can get into serious trouble with the IRS incurring hefty fines or even jail time, using a pay stub generator that gives out fake pay stubs.
Forrester eCommerce
AUGUST 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
Kissmetrics
AUGUST 6, 2021
Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs in other languages with Google Translate?
Retail TouchPoints
AUGUST 4, 2021
Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. Once fully implemented, the programs are expected to save more than 300 million products from the landfill each year by giving them subsequent lives. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Omnisend
AUGUST 5, 2021
Reading Time: 6 minutes. The busiest and most important period of the retail calendar is almost upon us. If you’ve been wise, you’ll have been preparing to get your slice of the lucrative Black Friday pie. Email marketing conversion rates hit their peak on this popular holiday. An impressive 1 in 8 shoppers who clicked an email on Black Friday and Cyber Monday made a purchase in 2020.
Forrester eCommerce
AUGUST 4, 2021
Multiple BI platforms in an enterprise are here to stay. Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […].
Kissmetrics
AUGUST 3, 2021
If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.
Retail TouchPoints
AUGUST 2, 2021
New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether. It’s a stark shift from 2020, when puzzles, gardening tools, cookware, headphones and exercise bikes topped shoppers’ lists.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
GetElastic
AUGUST 6, 2021
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Forrester eCommerce
AUGUST 2, 2021
McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer-experience team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development and restaurant solutions. After CVS and Walgreens, here too, the CMO reports to a chief customer officer, marginalizing their […].
Kissmetrics
AUGUST 5, 2021
The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.
Retail TouchPoints
AUGUST 3, 2021
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. The stage is set, however, for strategic players to carve out a new growth agenda and reinvent their brand.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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