RTP blog

APRIL 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. The scandal has brought a lot of negative attention to Facebook, arming those who were already critical of the platform and forcing Founder and CEO Mark Zuckerberg to be grilled by Congress.

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Social Media Retail eCommerce Channel 150

Optimizely

APRIL 19, 2018

This is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all

B2C 207

B2C Channel Payment Services Customer Experience 207

Rishi Rawat

APRIL 16, 2018

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do. Watch this video to see how wd40.

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Definition Article 70

BigCommerce

APRIL 18, 2018

The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3% conversion rate: “We already have a 4.6%…”. Rollie Shoes launched internationally based on their sales data, and saw 200% growth.

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Download eCommerce Social Media Shopping Carts 418

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

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B2B Marketing Improvements 369

Groove

APRIL 19, 2018

“No one will follow you if you don’t know where you are going,” – Jack Trout. The Importance of a Branding Strategy. Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

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Reference Books Definition Games 203

RTP blog

APRIL 18, 2018

By Debbie Hauss, Editor-in-Chief At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores. — the fourth-largest convenience chain in the U.S., with 2,000 stores across 15 states. It’s a small-town retailer based in Iowa: many of the stores serve towns with fewer than 5,000 residents.

Technology 150

Technology Events Operations Management 150

Forrester eCommerce

APRIL 16, 2018

My first job (other than being a barman at college) was designing and developing an ERP system for a ship repair yard on the River Tyne. This was Circa 1995, a time when the ship building and repair industry in the UK was twitching its last death spasms. It was an industry in the final […].

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Shipping Other 292

Groove

APRIL 17, 2018

Search engines and humans read the web differently. That's why structured data was developed to help search engines understand the context of your content. Using a standardized format, structured data organizes information in a way that search engines can easily navigate using simple algorithms. As a result, search engines like Google can use structured data to display special search results including product names, bulleted lists and customer reviews.

BigCommerce 164

BigCommerce Information Customer eCommerce 164

Kissmetrics

APRIL 18, 2018

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign. The customers.

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Customer Marketing Improvements Social Media 224

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Optimizely

APRIL 17, 2018

. . Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. But influencers are far more approachable than you might imagine. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand.

Marketing 150

Marketing Beauty and Health eCommerce B2C 150

Forrester eCommerce

APRIL 17, 2018

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!) hear the ABM hoopla and think “wasn’t this called major* account management 10 years ago?

Marketing 290

Marketing B2B Management 290

RTP blog

APRIL 16, 2018

By Rafael Lourenco, ClearSale ? E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. When your fraud screening program sorts reliable customers from fraudsters, you get useful and evolving datasets that you can use to pinpoint your good customers

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Kissmetrics

APRIL 20, 2018

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience is looking for. Prove time and time again that Google should value your content – and that it’s worth showing off to their users.

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SEO Social Media Information Blog 207

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

APRIL 19, 2018

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode!

Social Media 200

Social Media Books Marketing Other 200

Forrester eCommerce

APRIL 16, 2018

The news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces. But rather than bend to the pressure of market volatility, WPP should take this rare moment of reflection to reinvent itself. Sorrell’s resignation ends an era, […].

Marketing 281

Marketing 281

Bryan Eisenberg

APRIL 16, 2018

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

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Webinar eCommerce Arts Games 154

Bootstrapping Ecommerce

APRIL 17, 2018

7 ecommerce automation hacks you can use to make your job easier as an ecommerce entrepreneur & make your website experience more streamlined for your customers. The post 7 Ecommerce Automation Hacks for Entrepreneurs & Marketers appeared first on Bootstrapping Ecommerce.

eCommerce 152

eCommerce Marketing Customer Conversion Optimization 152

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

APRIL 16, 2018

Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store.

eCommerce 189

eCommerce Channel Other Marketing 189

Forrester eCommerce

APRIL 17, 2018

There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms. I recently attended its first analyst event in Taipei to better understand how the company approaches the AI opportunity and helps its clients deliver […].

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Channel Marketing Customer Events 276

Ecommerce Platforms

APRIL 18, 2018

Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow you to sell services online, but it's not too often you stumble upon one that covers every step of the customer lifecycle.

Payment Services 139

Payment Services Payments Books Document 139

SellBrite

APRIL 20, 2018

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

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Multi-channel Channel Shipping Costs Document 148

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Inflow Insights

APRIL 17, 2018

SEO is an always-changing game. At Inflow, our SEO team is constantly researching cutting-edge tactics to drive organic traffic and conversions to eCommerce websites. What you’re about to read are specific strategies we’ve gathered from some of the top experts in SEO — including several strategies we picked up at the SearchLove Conference : How to rank in YouTube searches.

SEO 137

SEO eCommerce Multi-channel Reference 137

Forrester eCommerce

APRIL 20, 2018

Written with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to manage their data privacy more easily.

Management 262

Management 262

Ecommerce Platforms

APRIL 16, 2018

Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms. However, we've found an option called Teachery , which has absolutely no fees, affordable monthly plans, and some top-notch customer support.

Payments 123

Payments Payment Services Document eCommerce Platforms 123

SellBrite

APRIL 16, 2018

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your subscribers. Crafting the right email for your subscribers is very important.

B2C 146

B2C Marketing B2B Customer 146

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

A Better Lemonade Stand

APRIL 17, 2018

We've been watching the marketplace to find out what the trending products for 2016 are and we've rounded them up into one blogpost for you. Enjoy! The post Trending Products: Finding the Perfect Niche Products & Markets to Sell Online (Amazon, Alibaba & Direct) in 2018 (Updated April, 2018) appeared first on A Better Lemonade Stand.

Marketing 134

Marketing 134

Forrester eCommerce

APRIL 19, 2018

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the […].

Blog 236

Blog Marketing Social Media Management 236

Omniconvert

APRIL 19, 2018

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able […]. The post The simple guide to e-commerce product page optimization appeared first on Conversion Rate Optimization (CRO) Blog.

eCommerce 125

eCommerce Blog Customer 125

Fastr

APRIL 18, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More appeared first on Zmags.

Customer Experience 100

Customer Experience Customer 100

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail