BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. I wanted to: See how they did over Cyber Five – obviously! Get a feel for where their heads were at. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.
Kissmetrics
DECEMBER 18, 2017
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.
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My Wife Quit Her Job
DECEMBER 17, 2017
I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a successful wedding linens business. Even though we now have a small staff to answer phone calls and run our help line, back in the day my wife and I were the only ones available to handle customer support.
Optimizely
DECEMBER 21, 2017
“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.
Speaker: Becky Parisotto
Fulfilment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfilment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for everyd
BigCommerce
DECEMBER 19, 2017
Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. But within this focus on digital commerce is also increasing pressure from fraudulent activities. . According to a recent survey of North American digital enablers (e.g., ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants
Inflow Insights
DECEMBER 20, 2017
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Webbula
DECEMBER 22, 2017
Multichannel Sales. Maximize every interaction with your prospect. Have a strong digital strategy. Make sure you have educational content for all stages of the buyer's journey. Align your buying channels. Create a single view of your customer. Fix your website. On October 17, I had the privilege of welcoming over 1,200 senior sales and marketing executives to CEB, now Gartner’s, 8th annual Sales and Marketing Summit at the Cosmopolitan in Las Vegas.
BigCommerce
DECEMBER 21, 2017
The Challenge will start on 1 January and run until 10 April 2018.
RTP blog
DECEMBER 22, 2017
By Gail Cole, Avalara December brings retailers plenty of holiday cheer, but it can also bring plenty of stress. After all, the holiday season accounts for 30% of total annual sales for some retailers. And then there’s sales tax, which is stress-inducing at any time of year. Sales tax rules are difficult to track under the best of circumstances, and holiday products often come with their own wacky rules.
Ecommerce Platforms
DECEMBER 20, 2017
Building an ecommerce store is easy. Getting people to buy is hard. Or is it? The fact is: It all boils down to your customers. This is how most marketers and business owners play it out: They ‘think' that people would be interested in cat socks. No problem. Then they imagine that girls in the age range of 8-16 would be interested in buying cat socks.
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A Better Lemonade Stand
DECEMBER 18, 2017
This is a comprehensive guide that will take you through the steps of coming up with a great business name for your online business. The post How to Come Up With a Business Name: Ecommerce Edition 2018 appeared first on A Better Lemonade Stand.
ecomdash
DECEMBER 21, 2017
Finding the right ecommerce niche product is the key to succeeding online. To help you get started, here is our guide to the best ecommerce niches for 2018. Read more. The post Top Ecommerce Niches of 2018 appeared first on ecomdash.
RTP blog
DECEMBER 20, 2017
The Federal Communication Commission (FCC) vote last week to repeal net neutrality, which essentially requires Internet Service Providers (ISPs) to treat all the data flowing through their “pipes” equally, has raised howls of protest from individuals, politicians and businesses. A number of states’ attorney generals are threatening to file a lawsuit to block the action.
Ecommerce Platforms
DECEMBER 18, 2017
If you're an ecommerce professional and have tried to expand to a retail store or an online marketplace like Etsy or Amazon, you would know how complicated the process can get. A lot of things can go wrong. You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail Technology Review
DECEMBER 19, 2017
Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing.
Bronto
DECEMBER 19, 2017
Triggered messages are some of the most effective emails you can send, and they do a lot of the heavy lifting for you, too. The post Pull the Trigger: 5 Campaigns You Should Be Running Right Now appeared first on Bronto Blog.
RTP blog
DECEMBER 19, 2017
By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Now heading into the 10th year of publication for RTP , I thought this would be a good opportunity for a bit of reflection.
Ecommerce Platforms
DECEMBER 20, 2017
Some online businesses grow fast. In such situations, inventory management becomes a problem, since it's quite hard to keep up with rapidly growing demand for the products. In addition to that, a brand like this is often selling on multiple channels such as Amazon, Etsy, eBay, or with a physical retail store. But, here's some food for thought: Can you imagine the level of management required for the business to run smooth as silk?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail Technology Review
DECEMBER 19, 2017
Bonfire night and Black Friday sales seemed to hold up the November Retail Sales, but food price inflation continues to hit consumers' pockets, says one retail expert.
Bootstrapping Ecommerce
DECEMBER 19, 2017
Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.
RTP blog
DECEMBER 18, 2017
By Sam Darwish, Skinny IT Customers today are intertwined with digital ecosystems. From Gen Z to Baby Boomers, every demographic segment is at least familiar with their mobile device, and it’s highly probable they are using devices in their retail customer journey. Therefore, companies that are utilizing in-store WiFi for their customer’s satisfaction have a significant advantage over their competitors.
Wiser
DECEMBER 19, 2017
This is a guest article by Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail Technology Review
DECEMBER 19, 2017
More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store.
Ecommerce Platforms
DECEMBER 20, 2017
Here’s how any website can help to save lives. Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution.
OrderDynamics
DECEMBER 21, 2017
Top 8 Notables of Retail 2017. 2017 is almost over and it was both the ‘best of times, and worst of times’ from a retail perspective. From the overblown and ceaseless reports of the ‘retail apocalypse’, swinging to a banner holiday season, to the numerous new technologies and innovations that were released. With so many swings, it is easy to miss something.
TradeGecko
DECEMBER 17, 2017
The purpose of Warehouse Management is to assist in the management of inventory movement within a warehouse – be it shipping, receiving, picking and packing, etc.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
ecomdash
DECEMBER 19, 2017
If your return rate is too high for a product, Amazon will not allow you to sell it anymore. Use these tips to to lower your return rate on Amazon. Read more. The post How to Lower Your Return Rate on Amazon appeared first on ecomdash.
Rishi Rawat
DECEMBER 22, 2017
During the holiday selling season websites typically add a sitewide design theme and/or message: But they keep the rest of the site the same. For many sites, holiday selling is THE make/break part of their year. Now, we know product page descriptions are THE single biggest conversion catalysts. So, here is my question, why not rewrite your product page description around the holiday selling season?
Wiser
DECEMBER 22, 2017
Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data. . The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” .
Sailthru
DECEMBER 18, 2017
New data on personalization shows that consumer expectations continue to increase, even as shoppers remain leery of sharing personal information. We’ll take a look at the implications of this new data and also at changes in how both The New York Times and Wired are limiting access to content for those who don’t subscribe. Retailers Flub Personalization at a Cost of $756 Billion.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
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