Funnel.io
FEBRUARY 22, 2022
All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities.
IntelligenceNode
FEBRUARY 21, 2022
The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic. In fact, CVS […].
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Forrester eCommerce
FEBRUARY 23, 2022
The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition.
Retail TouchPoints
FEBRUARY 23, 2022
No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
FEBRUARY 25, 2022
Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.
Groove
FEBRUARY 25, 2022
Using Klaviyo flows for automation is one of the best decisions that mid-market and Enterprise eCommerce merchants can make. With the ability to create a variety of different flows based on unique criteria, Klaviyo makes it easy to customize experiences for every person in a company’s database. In this blog, we’re covering what Klaviyo back in stock flows are, how they work and how they benefit eCommerce businesses.
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Retail TouchPoints
FEBRUARY 22, 2022
What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.
BigCommerce
FEBRUARY 23, 2022
As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in…
Groove
FEBRUARY 23, 2022
If you have made it to this web page, you are likely looking at how you can begin incorporating organic written content into your current eCommerce website. Luckily, you have come to the right place. In this blog, we will be discussing the basics of written content marketing, as well as how you can begin blogging on your own Shopify store. Sit down and strap in, we are going to get you up to speed with blogging on Shopify.
Forrester eCommerce
FEBRUARY 25, 2022
Insights Help Sales Leaders Grow Business And Hit Revenue Goals Forrester data show that advanced, insights-driven companies are 8.5 times more likely than beginners to report at least 20% year-over-year growth. The goal of moving to an insights-driven sales system is to enable 90% of reps to achieve quota rather than 50% or less, which […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
FEBRUARY 21, 2022
With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Today’s shopper now expects a seamless omnichannel experience, convenient delivery options and an array of sustainable products — as detailed in new research from Capgemini.
My Wife Quit Her Job
FEBRUARY 24, 2022
If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof. Meanwhile, Etsy provides an inexpensive way to start selling online with a built in audience of 82 million buyers.
Salsify
FEBRUARY 25, 2022
As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.
Forrester eCommerce
FEBRUARY 23, 2022
The latest edition of The Forrester Wave™: Intranet Platforms, Q1 2022, is now published! (subscription required) The intranet market has substantially reinvented itself in recent years. The appetite among enterprise clients has changed dramatically: No longer are homegrown, highly customized systems desirable. Now we see organizations demand software-as-a-service delivery models, easy-to-understand pricing and packaging, and […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
FEBRUARY 25, 2022
Online is becoming a main vehicle for purchases, and forward thinking businesses are already finding ways to seamlessly integrate their in-store and virtual experiences. In today’s world brands need to be omnipresent, having digital footprints across several channels. It’s the only way to reel in younger generations whose buying power will only increase.
My Wife Quit Her Job
FEBRUARY 23, 2022
Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience. And to kick off this series, I start by enumerating the common character traits of my successful students. Here’s what I found.
GetElastic
FEBRUARY 25, 2022
When you first visit a website, what’s the first thing you notice? It’s not the available payment providers, it’s not the security measures, it’s not even the products. It’s the design! And as an eCommerce brand, if your design isn’t aesthetically appealing to your customers, you stand the risk of losing your website visitors quickly. This design is hosted in what we call the frontend of your eCommerce experience.
Forrester eCommerce
FEBRUARY 25, 2022
For European CIOs, CTOs, and chief data officers (CDOs), the war in Ukraine and the sanctions imposed on Russian and Belarusian actors mean that you need to reexamine your nearshore strategy and evolve your contingency plans. Recent estimates indicate that more than a thousand European firms employ 2 million-plus people in Ukraine. Our recent conversations […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
FEBRUARY 25, 2022
Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international businesses, b8ta Japan and b8ta MENA in the UAE, remain operational, and the Japanese business has acquired the brand’s licenses in Japan, according to TechCrunch. “It was an amazing seven years, and we are incredibly thankful to our employees, investors, partners, and shoppers,” said b8ta in a message to its U.S. community.
Salsify
FEBRUARY 22, 2022
Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital communication to in-person interaction and back again with ease.
RetailDive
FEBRUARY 24, 2022
The goal of the program is to prepare up-and-comers in the space to debut in over 1,000 of the mass merchant's stores.
Forrester eCommerce
FEBRUARY 24, 2022
Compliance as a strategy has been one of my bugbears in information security for as long as I can remember. Even when I was a junior professional in the field, I understood the limitations of what we juniors lovingly called the “tick-and-bash” approach — the practice of ticking boxes to confirm that the organization followed […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
FEBRUARY 25, 2022
Nordstrom has joined other retailers in mandating the application of RFID tags to the products it sells in its stores. The company’s directive to its suppliers includes RFID ticketed products for all of its channels, including Nordstrom, Nordstrom CA, Nordstrom Rack and Nordstrom Rack CA. RFID-ticketed products are not yet required for drop-ship suppliers.
Salsify
FEBRUARY 24, 2022
Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.
RetailDive
FEBRUARY 22, 2022
When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.
Forrester eCommerce
FEBRUARY 23, 2022
The business opportunity for channel partners is larger than most vendors realize. Transform a linear transaction into exponential growth.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
FEBRUARY 25, 2022
The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. That growth potential is massive; sales increased 40% to $41.6 billion in 2021. These new shoppers are young, with 40% below age 25, and they have very different preferences compared to older luxury shoppers.
lateshipment
FEBRUARY 20, 2022
The most frustrating part of the supply chain for any e-commerce business is the last-mile delivery. Thanks to the rapid growth of e-commerce over the years, we have already set our foot in an experience-based economy — where it is increasingly difficult to meet customer expectations. Competing with big players in your playing field involves investing in growing technologies to make the last-mile delivery process efficient.
RetailDive
FEBRUARY 25, 2022
Nike made up 75% of Foot Locker's purchases in 2020, a number that is poised to decline significantly this year. Comps may drop 10% in 2022 as a result.
Forrester eCommerce
FEBRUARY 23, 2022
A common point of confusion in inquiries, briefings, and advisories is the difference between a vulnerability, a threat, and an attack. Do you detect a vulnerability? Is an exploit an attack? The answer to both these questions is no. It’s easy to conflate all of these terms in the course of overzealous marketing, but ultimately, […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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