b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers
Retail TouchPoints
FEBRUARY 25, 2022
Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international businesses, b8ta Japan and b8ta MENA in the UAE, remain operational, and the Japanese business has acquired the brand’s licenses in Japan, according to TechCrunch. “It was an amazing seven years, and we are incredibly thankful to our employees, investors, partners, and shoppers,” said b8ta in a message to its U.S. community.
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