Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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PPC vs Marketplaces: Finding Your Marketing Mix

Funnel.io

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities.

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The Promising Future of Retail Pharmacies is Data-Driven

IntelligenceNode

The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic. In fact, CVS […].

Retail 52
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Forrester eCommerce

Over the last couple of decades, we’ve been observing a seemingly impenetrable barrier: No more than 20% of enterprise decision-makers who could be using business intelligence (BI) applications hands on are doing so. The other 80% still rely on the data and analytics skills of those 20% who do use BI applications. While the majority […].

Other 365
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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Exploring Black Health, Wellness and Entrepreneurship with Muniq Founder and CEO Marc Washington

BigCommerce

Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.

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Using Klaviyo Back In Stock Automation

Groove

Using Klaviyo flows for automation is one of the best decisions that mid-market and Enterprise eCommerce merchants can make. With the ability to create a variety of different flows based on unique criteria, Klaviyo makes it easy to customize experiences for every person in a company’s database. In this blog, we’re covering what Klaviyo back in stock flows are, how they work and how they benefit eCommerce businesses.

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Acceleration Nation: How Small Amazon Brands Can Get Bigger Faster

Retail TouchPoints

What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.

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Improving the Customer Experience with Amazon MCF for BigCommerce: Q&A with Amazon’s Abhi Tiwari

BigCommerce

As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in…

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Expand Your Reach By Blogging On Shopify

Groove

If you have made it to this web page, you are likely looking at how you can begin incorporating organic written content into your current eCommerce website. Luckily, you have come to the right place. In this blog, we will be discussing the basics of written content marketing, as well as how you can begin blogging on your own Shopify store. Sit down and strap in, we are going to get you up to speed with blogging on Shopify.

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When More Is Less: Investing Intentionally In Customer Obsession

Forrester eCommerce

The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition.

Customer 370
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Today’s shopper now expects a seamless omnichannel experience, convenient delivery options and an array of sustainable products — as detailed in new research from Capgemini.

Consumer 307
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Shopify Vs Etsy – Which Platform Is Better For Selling Online?

My Wife Quit Her Job

If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof. Meanwhile, Etsy provides an inexpensive way to start selling online with a built in audience of 82 million buyers.

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Guide to Last-mile Delivery Success

lateshipment

The most frustrating part of the supply chain for any e-commerce business is the last-mile delivery. Thanks to the rapid growth of e-commerce over the years, we have already set our foot in an experience-based economy — where it is increasingly difficult to meet customer expectations. Competing with big players in your playing field involves investing in growing technologies to make the last-mile delivery process efficient.

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Now Live! The Forrester Wave™: Intranet Platforms, Q1 2022

Forrester eCommerce

The latest edition of The Forrester Wave™: Intranet Platforms, Q1 2022, is now published! (subscription required) The intranet market has substantially reinvented itself in recent years. The appetite among enterprise clients has changed dramatically: No longer are homegrown, highly customized systems desirable. Now we see organizations demand software-as-a-service delivery models, easy-to-understand pricing and packaging, and […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

Online is becoming a main vehicle for purchases, and forward thinking businesses are already finding ways to seamlessly integrate their in-store and virtual experiences. In today’s world brands need to be omnipresent, having digital footprints across several channels. It’s the only way to reel in younger generations whose buying power will only increase.

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393: The Real Reason People Fail At Business (And What To Do About It) With Steve Chou

My Wife Quit Her Job

Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience. And to kick off this series, I start by enumerating the common character traits of my successful students. Here’s what I found.

Books 156
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What Is A Frontend And How Does It Work With Elastic Path?

GetElastic

When you first visit a website, what’s the first thing you notice? It’s not the available payment providers, it’s not the security measures, it’s not even the products. It’s the design! And as an eCommerce brand, if your design isn’t aesthetically appealing to your customers, you stand the risk of losing your website visitors quickly. This design is hosted in what we call the frontend of your eCommerce experience.

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Evolve Your Nearshore Contingency Plans In Response To War In Ukraine

Forrester eCommerce

For European CIOs, CTOs, and chief data officers (CDOs), the war in Ukraine and the sanctions imposed on Russian and Belarusian actors mean that you need to reexamine your nearshore strategy and evolve your contingency plans. Recent estimates indicate that more than a thousand European firms employ 2 million-plus people in Ukraine. Our recent conversations […].

Customer 195
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers

Retail TouchPoints

Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international businesses, b8ta Japan and b8ta MENA in the UAE, remain operational, and the Japanese business has acquired the brand’s licenses in Japan, according to TechCrunch. “It was an amazing seven years, and we are incredibly thankful to our employees, investors, partners, and shoppers,” said b8ta in a message to its U.S. community.

Other 301
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3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

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Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?

Ecommerce Platforms

Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers. That's why we like to recommend partnering with shipping providers: companies that offer premium shipping software, partnerships with multiple carriers, and fast shipping times for a subscription fee. Sendcloud is one of those providers, and it appears the company offers a long list of benefits for merchants who want to save on shipping and provide fast shipping optio

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Leapfrog From Compliance As A Strategy To Awareness, Behavior, And Culture Change

Forrester eCommerce

Compliance as a strategy has been one of my bugbears in information security for as long as I can remember. Even when I was a junior professional in the field, I understood the limitations of what we juniors lovingly called the “tick-and-bash” approach — the practice of ticking boxes to confirm that the organization followed […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Nordstrom Issues Supplier Mandate for RFID Tagging

Retail TouchPoints

Nordstrom has joined other retailers in mandating the application of RFID tags to the products it sells in its stores. The company’s directive to its suppliers includes RFID ticketed products for all of its channels, including Nordstrom, Nordstrom CA, Nordstrom Rack and Nordstrom Rack CA. RFID-ticketed products are not yet required for drop-ship suppliers.

EDI 299
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Build Better Omnichannel Shopping Experiences | Salsify

Salsify

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. We can transition from digital communication to in-person interaction and back again with ease.

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The Best Upwork Alternatives (Feb 2022)

Ecommerce Platforms

If you’re a business owner on the lookout for online marketplaces to find top freelance talent or a freelancer searching for work or looking to launch a side hustle, you’ve landed on the right page. Here we're going to explore the best Upwork alternatives. You’ve probably already come across Upwork. It's a well-known online freelancing platform for businesses and freelancers around the world.

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The Anywhere Operating System

Forrester eCommerce

“Do Operating Systems Matter Anymore?” It’s a common question in the end-user compute (EUC) industry, and it’s a reasonable one to ask. Today, we know that OS proliferation is happening — a majority of technology decision-makers in 2021 indicate that they have four or more operating systems in their organization — and it’s only going […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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50% of China’s Luxury Shoppers are New to the Market  — And Here’s How to Reach Them

Retail TouchPoints

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. That growth potential is massive; sales increased 40% to $41.6 billion in 2021. These new shoppers are young, with 40% below age 25, and they have very different preferences compared to older luxury shoppers.

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The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify

Salsify

Shopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.

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Shoplazza Review (Feb 2022): Everything You Need to Know

Ecommerce Platforms

Deciding which ecommerce solution is right for your business can be tricky and take a lot of research. So, here, we’re reviewing one such option: Shoplazza. We're taking a deep dive into this eCommerce platform to wring out everything you need to know to make an informed decision for your online shops. There's lots to cover, so without further ado, let's dive in!

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It’s Time To Take Your Privacy Program To The Next Level

Forrester eCommerce

The compliance pressure on privacy, risk, and security professionals is growing. New and evolving privacy regulations are emerging daily, and regulators’ abilities to levy hefty fines is expanding along with business stakeholders’ expectations that their business meets the rules. But compliance is only a part of the goals that privacy and data protection programs must […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt