Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Boost Your Ecommerce Business with a BigDev Certification

BigCommerce

BigCommerce is on a mission to help merchants sell more at every stage of business growth.

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Are You Ready for How AI Is Changing Google Search?

ROI Revolution

At ROI Revolution, we strive to stay ahead of trends in digital marketing. Because search engine optimization is an ever-changing world, our SEO team reads, listens to, and watches news related to how Google’s technology is advancing daily. These days, changes to the search engine results pages (SERPs) are coming fast and furious, and we want to know – are you prepared for what’s next?

SEO 147
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Shopify Vs Amazon: A Detailed Comparison And What To Choose

My Wife Quit Her Job

Shopify and Amazon are two of the top leaders in the ecommerce world. Both help you display your products in front of millions of potential customers, but they are completely different services. Shopify is an ecommerce platform that lets you build an online store without code. In contrast, Amazon is an online marketplace where you sell your products alongside other sellers.

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2022 AIOps NowTech Data Overview sheds light on current capabilities

Forrester eCommerce

The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Stacked by Suzie Makes a Fashion Statement with BigCommerce

BigCommerce

For Suzie Schleifer, CEO and owner of Stacked by Suzie, becoming an entrepreneur was never part of the plan.

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How Spotify Helped Abercrombie & Fitch Drive True Digital Transformation 

Retail TouchPoints

Digital transformation is on pretty much every retailer’s to-do list these days. If it wasn’t deemed a priority before the pandemic, it most certainly is now with digital behaviors bred in lockdown now firmly entrenched. But like most buzzwords, there are many misconceptions about what digital transformation is, which is why Samir Desai, Chief Digital and Technology Officer at Abercrombie & Fitch Co. said he always starts off conversations on the topic by first defining what digital transfor

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Despite The Hype, Most Consumers Still Don’t Know About The Metaverse

Forrester eCommerce

Since March, Forrester has published 6 reports about the metaverse with more on the way. We started with our “most read” State Of The Metaverse report, followed by best practices on Designing The Metaverse and Marketing In The Metaverse. We’ve examined the evolution of commerce in the metaverse as well as the future of consumer […].

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Join Us for Make it Big 2022: Virtual Ecommerce Conference

BigCommerce

This year’s Make it Big conference is bigger and better than ever, with more speakers, more formats and even more…

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one.

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416: Bootstrapping A 2 Billion Dollar Company With Spencer Jan Of Solo Stove

My Wife Quit Her Job

Today I have my friend Spencer Jan show. Spencer is probably one of the most successful e-commerce entrepreneurs that I have had on the show who bootstrapped his business from the ground up. He started Solo Stove with his brother which went on to have a billion-dollar evaluation with multiple 8-figure exits. In this episode, Spencer walks us through what he did and his thought processes in creating his company.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Step Up Your Governance Game With Our Information Security Steering Committee Charter Template

Forrester eCommerce

We’ve said it many times: security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top. But that doesn’t always translate to into engagement […].

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Creating A Custom Delivery Date Selection Calendar

Groove

What Is A Custom Delivery Date Picker? A delivery date picker is exactly what it sounds like - a widget or embedded piece of content that allows customers to specify the exact date that they would like their products to arrive. In the past, customers have been able to manually calculate when their package will arrive by subtracting the number of days that their selected shipping method will take from the date they would like the product to show up on their doorstep.

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NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

Retail TouchPoints

The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail Federation (NRF) presented at its 2022 Back-to-School Trends webinar. Changing demographics and the lingering impact of COVID-19 will have a bigger effect, but the overall results are expected to be on par with what retailers saw in 2021 — about $37 billion in back-to-school (BTS) and $73.9 billion in back-to-college (BTC) spending.

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Best Website Builder in Australia: 11 Great Options to Consider

Ecommerce Platforms

Looking for the best website builder Australia has to offer ? You’re in the right place. Australian business leaders have no shortage of great solutions to choose from when it comes to building the ultimate website. Options range all the way from simple hosted services to open source solutions. The challenge for most entrepreneurs isn’t finding a site building tool, but deciding which solution can give them the best selection of features, out of a huge range of products.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Forrester eCommerce

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.

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Building a Zero-Party Data Strategy That Improves Customer Retention

SheerID

Learn more about how your business can leverage zero-party data to improve customer retention.

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New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Retail TouchPoints

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience at Saks Fifth Avenue , Neiman Marcus , Selfridges and a number of other retailers that is designed to “transport shoppers into the metaverse.”. The latest line from Koon’s label — Mostly Heard Rarely Seen 8-Bit — features physical garments embedded with a redeemable non-fungible token (NFT).

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How Can Retailers and Brands Build Better Relationships? [Download] | Salsify

Salsify

The line between retailers and brands will continue to blur for consumers, making close collaboration essential to meet the needs of modern shoppers.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Asia Pacific MSS Firms are the new “Minions” in “The Incredibles” Suits.

Forrester eCommerce

For many years, managed security services providers (MSSPs) have been sold as shining knights and superheroes that will come to the rescue and solve all of your security problems. From what we have seen, this is far from the truth and most MSSPs have not able to provide a consistent client experience. The problem has […].

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Product-Led Growth in Commerce: Is it Different?

GetElastic

So many trends have led to the explosion in API-first companies. One of the biggest is the rise of end users as buyers, particularly software developers. OpenView Ventures aptly calls this trend the “ end user era.” In response, product-led growth (PLG) has emerged as a go-to-market (GTM) motion at these SaaS software companies, which in turn have become some of the largest companies in enterprise software.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

Inflation reached 9.1% in June 2022, according to the U.S. Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs to increase even further over the next six months, according to data from Ernst & Young’s (EY) Future Consumer Index.

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How to Adapt to the Latest Retail Technology Trends | Salsify

Salsify

In today’s evolving commerce marketplace, being agile is critical to long-term growth and success. According to McKinsey & Company , digital leaders generated 3.3 times the total returns to shareholders (TRS) of digital laggards between 2016 and 2021.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Forrester eCommerce

Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […].

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

In the always-on retail environment, the convenience of a seamless experience is the key to winning more customers. According to Linnworks research , over 80% of shoppers are looking for a frictionless, cross-device ecommerce experience. The challenge for retailers is that they’re busier than ever merchandising products, processing payments, delivering orders and juggling a multitude of other daily tasks.

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How DTC Brands Are Scaling the Store Experience

Retail TouchPoints

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if companies like Warby Parker and Allbirds have taught budding brands anything, it’s that the journey to omnichannel can be fraught with bumps — and financial losses — if a firm strategy isn’t in place. That’s why a panel of executive leaders representing DTC brands at various stages of growth came together for a panel during the Retail Innovation Conference & Expo.

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4 Things Revenue and Sales Leaders Can Do to Prepare for a Recession

FastSpring

According to the International Monetary Fund, the global economy is expected to slow by nearly 3 percentage points this year from 6.1 to 3.2, and decrease again in 2023. Inflation rates are expected to remain high. There are several things you can do to prepare your go-to-market teams for changes in your prospects’ and customers’ buying behaviors and priorities.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Forrester eCommerce

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries.

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Google Ads for eCommerce: Strategies, Tips & Examples

Omniconvert

Discover fresh strategies, relevant examples, & insiders' tips to take your Google Ads game to the next level. The post Google Ads for eCommerce: Strategies, Tips & Examples appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 141
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ThredUP Has a New CMO After 5 Years Without

Retail TouchPoints

Resale platform ThredUP has appointed Noelle Sadler as the company’s first dedicated Chief Marketing Officer in five years. She will report to ThredUP President Anthony Marino, who previously oversaw marketing. ThredUP plans to tap into Sadler’s past experience at retailers such as Lulus — where she was also CMO — and MAC Cosmetics as it looks to sharpen its focus on “capturing the mindshare of younger consumers.

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5 Content Marketing Ideas for September 2022

Practical eCommerce

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.