Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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Online Shopping vs. In Store Shopping: What Shoppers Choose | Salsify

Salsify

While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.

Consumer 158
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514: Behind My Brand: 2023’s Big Wins and Brutal Losses in E-Commerce

My Wife Quit Her Job

In this episode, I’ll give you the run down on how both our businesses performed in 2023 including all of the highlights, lowlights and what we have planned for 2024. What You’ll Learn How my businesses performed in 2023 Predictions and plans for ecommerce in 2024 Check out my new office – Click here for the tour Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

eCommerce 296
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Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge of not only attracting customers but also ensuring their online journey is seamless and secure. Online shoppers have more options at their fingertips than ever and have developed a fickle tolerance for user experiences they consider clumsy, slow or just plain inconvenient.

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7 reasons why everyone’s confused about shrink and theft

RetailDive

There’s even less data about retail crime now that the National Retail Federation has retracted a key claim about its impact. What’s going on?

Retail 132
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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SEO: Common Indexation Hurdles

Practical eCommerce

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate. The post SEO: Common Indexation Hurdles appeared first on Practical Ecommerce.

SEO 115
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Understand First-Party vs. Second-Party vs. Third-Party Data | Salsify

Salsify

For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical approach, large data sets can provide insights about current consumer preferences and emerging purchase trends.

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What To Do Next About Your Customer Advocacy Platform

Forrester eCommerce

The low-key December 21 announcement that Jigsaw, part of the ESW Capital portfolio, acquired customer advocacy and community platform Influitive has fueled post-holiday chatter among customer marketers, vendors, and strategy and services consultants. Fourteen-year-old Influitive played a tremendous role in elevating B2B customer advocacy from “random acts of references” to strategic engagement with advocate storytellers.

Customer 293
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5 ways the pandemic is still impacting retail

RetailDive

The disease outbreak is no longer an emergency, but some of the adaptations retailers made during its height endure — for better or worse.

Retail 131
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure.

B2B 263
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Is GOAT Legit? Read This Review Before You Buy

My Wife Quit Her Job

GOAT is a US-based online sneaker marketplace for buying and selling deadstock and pre-owned kicks. But is GOAT legit and safe to shop from? How does it work, and are their sneakers authentic? In this GOAT review, I’ll share everything you need to know about the platform, whether you’re looking to resell sneakers or buy the perfect pair. What Is GOAT?

eCommerce 293
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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About-Face: Netflix Embraces Live Sports With WWE Deal

Forrester eCommerce

One of our 2024 media and advertising predictions that got left on the “cutting room floor” last August was: Netflix will announce a major live sports deal. Yes, now I wish we had published that one, because it would have come true.

Customer 293
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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. And at a company like Sideways 6 — whose product is an idea management software to help organizations engage people and foster innovation — that emphasis on collaboration gets even louder. Jake, Head of Customer Success for Sideways 6, explains that the current trend is to measure their success through the customer’s success, with CS be

Customer 158
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Transforming Retail Spaces for Today’s Generation of Shoppers

Retail TouchPoints

The mall is experiencing a resurgence, defying predictions of its demise. This retail renaissance is not just a return to traditional shopping spaces but also signifies a shift in the shoppers’ culture, expectations and behaviors. Fueled by a desire for experiential interactions, expanded leisure and dining offers, personalized shopping journeys and the integration of digital elements, malls are becoming hubs of innovation and adaptation in addition to their social elements and place as our new

Retail 335
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ChatGPT Prompts for Customer Personas

Practical eCommerce

Identify and target personas of keywords, competitors, Reddit discussions, and more. The post ChatGPT Prompts for Customer Personas appeared first on Practical Ecommerce.

Customer 131
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Forrester’s Workday Services Landscape Shows Industry Clients Adopting Workday Finance, Adaptive and Prism

Forrester eCommerce

It’s that time of year again, when many clients are in phase 0 or what Forrester calls a pre-RFP assessment period of strategically planning of what to do with their legacy enterprise HCM and Finance applications or contemplating massive HR and Finance operations transformation, we highly encourage all LE and ME organizations to read our […]

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UK government urged to follow Ireland’s Access to Cash rules

TalkingRetail

The UK government is being urged to follow new rules in Ireland which will force Irish businesses to accept cash. The Access to Cash bill is focused on local convenience stores, supermarkets and pharmacies, with other types of shops and retailers being exempted.

Other 130
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Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

Retail TouchPoints

If data is the new oil, then Walmart is sitting on a gusher. Three years ago, the company launched a concerted effort to refine and distribute that rich resource, not just for itself but also for its suppliers. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.

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Levi’s to lay off as much as 15% of its workforce

RetailDive

Incoming CEO Michelle Gass will oversee the ongoing pivot to DTC as the denim brand continues to struggle with its growth plans.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284
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Unveiling the Secrets of Boosting Amazon Sales Velocity: An In-Depth Guide

Algopix

In the vast and competitive realm of Amazon, mastering the art of Sales Velocity is crucial for any seller aspiring to succeed. This guide aims to unravel the complexities of Amazon Sales Velocity, providing a roadmap for sellers to enhance their product visibility and sales potential. By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms.

eCommerce 129
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‘London Calling’: Gibson Garage Opens Second Location in the UK

Retail TouchPoints

Gibson , the iconic global instrument brand, will open a new Gibson Garage flagship store in historic London, just off Oxford Street, on February 24, 2024. It will be the second store of its kind, with the first stationed in Nashville, Tenn. Gibson Garage is designed to be the “ultimate guitar experience and destination” for music lovers. The UK store will have 4,500 square feet of retail space and be designed with local flourishes and “uniquely British cultural discoveries.

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Online Shoppers Expect More from Sellers

Practical eCommerce

Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are. The post Online Shoppers Expect More from Sellers appeared first on Practical Ecommerce.

eCommerce 126
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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US Inflation Trends And Outlook, 2024

Forrester eCommerce

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Consumer 284
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Target to add 1K wellness products to offering

RetailDive

The retailer is introducing hundreds of exclusive items and has also launched an online wellness destination.

Retail 124
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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Parent company Chevron Stations Inc. (CSI) will use a combination of digital screens, foot traffic analysis, an AI-powered social media solution and a robust content management system to power these new experiences.

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Charts: 2024 Outlook of Global CEOs

Practical eCommerce

Per a PwC survey, global execs see a long-term need to reinvent their companies and short-term optimism on economic improvement. The post Charts: 2024 Outlook of Global CEOs appeared first on Practical Ecommerce.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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B2B Summit North America 2024: Your Ticket To Turning Disruption Into Growth

Forrester eCommerce

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 284
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REI to lay off 357, including 200 at corporate headquarters

RetailDive

This week’s move is the company’s third round of layoffs in less than 12 months.

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Dynamic Creative Optimization Decoded: A Masterclass for Retail Success

Retail TouchPoints

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative Optimization (DCO) can offer a transformative way to navigate the complexities of marketing in 2024. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

Retail 288
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11 Mobile Apps for Customer Management

Practical eCommerce

It's never been easier to track sales, customers, and tasks from a phone. Here's the all-new update to our long-running list of providers. The post 11 Mobile Apps for Customer Management appeared first on Practical Ecommerce.

Mobile 123
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.