BigCommerce

JULY 2, 2019

Did you know that repeat customers are responsible for 40% of a store’s revenue?

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Customer Marketing eCommerce Marketing eCommerce 408

RTP blog

JULY 1, 2019

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple. They’re looking for communications and experiences from brands that are easy to understand and engage with. But what we learned in our recent study, The Great Divide , is that brands are under-delivering on that expectation — often without realizing it.

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Consumer Live Chat Customer Loyalty Customer Experience 150

Frooition

JULY 1, 2019

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?!

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eCommerce Books Gifts Shipping Costs 45

Forrester eCommerce

JULY 1, 2019

Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand.

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Customer 399

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

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Blog Multi-channel Channel Mobile 276

Optimizely

JULY 2, 2019

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t

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eCommerce X-cart Improvements Channel 240

Forrester eCommerce

JULY 1, 2019

How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; the timing, severity, and characteristics of recessions are often missed, even by top economists. Yet rumblings about a 2020 recession are growing louder: 40% of top economists expect the Federal Reserve Bank to cut interest rates in response to a […].

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RTP blog

JULY 3, 2019

On Wed. June 26, employees at the Boston headquarters of Wayfair. left their offices to protest the company’s sale of more than $200,000 of bedroom furniture to a government contractor that operates a network of migrant detention centers near the United States-Mexico border. More than 500 employees sent a letter to Wayfair senior management, asking the company to no longer do business with the nonprofit contractor, known as BCFS.

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Optimizely

JULY 4, 2019

No doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.

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Omnisend

JULY 4, 2019

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception. Perhaps, it means that you shouldn’t underestimate this small, Read more The post Email Safe Fonts vs.

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Customer eCommerce Marketing Article eCommerce 162

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

JULY 4, 2019

I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].

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Customer Data Customer 379

Ecommerce Platforms

JULY 1, 2019

When it comes to ecommerce solutions , WooCommerce is a popular choice. In fact, they own as much as 28.18% of the market share! For years it's been a favorite with WordPress-lovers; however, there are plenty of other WooCommerce competitors out there…like Ecwid. If you haven't heard of them before, you'd be forgiven because not many people have.

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WooCommerce Shipping Costs eCommerce Payment Services 148

Optimizely

JULY 1, 2019

Brands have it tough these days. They are competing against other brands for online dollars, trying to cut through the noise made by marketers everywhere, and are often left blind to who their customers are and what will make for solid customer experience. At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics.

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Customer Data Recommendation Marketing Customer Experience 150

My Wife Quit Her Job

JULY 3, 2019

Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank. But last year, things took a sharp turn due to an unfortunate sequence of events involving IP theft and piracy.

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Books Events eCommerce Other 136

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JULY 3, 2019

Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards. Why? Every customer journey has many “peaks” — experiences […].

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Customer Experience Improvements Other Customer 366

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.

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Social Media Marketing SEO eCommerce 152

Omnisend

JULY 5, 2019

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

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Social Media Marketing eCommerce Marketing eCommerce 151

Ecommerce Platforms

JULY 2, 2019

Converting customers is tough. You need a lot more than just an awesome website and a great product. With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market. So, how do you show them how amazing you are? Simple. Use a comprehensive marketing tool. Marketo is more than just your answer to easy email marketing.

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Marketing Social Media Mobile Omnichannel 131

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

JULY 2, 2019

In mid-May, Yes Marketing, the email service provider division of marketing services provider, Infogroup, announced that was exiting the email technology business. It will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign. This feels like the end of an era to me! Yesmail was one […].

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Technology Marketing Customer 357

GetElastic

JULY 1, 2019

McKinsey projects that autonomous vehicles including drones will deliver 80% of all items in the future. With 35% of consumers indicating that they are in favor of the concept, it’s clear that the use of drones is gaining popularity. The latest 2Flow infographic examines the benefits and challenges associated with cargo drones and highlights how this technology could massively disrupt last-mile delivery.

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eCommerce Travel Shipping Costs Fulfillment 143

Omnisend

JULY 3, 2019

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth. The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success. This is Read more The post 6 Tips for Choosing Marketing Automation Software for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend

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eCommerce Marketing eCommerce Marketing Operations 150

Steve Dennis

JULY 2, 2019

It wasn’t so long ago that Amazon’s “Prime” two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero. This is a “wow” for the customer, but it also creates adverse selection that’s not necessarily so good for Amazon’s marginal economics as evidenced by Amazon’s growing fulfillment costs as a percentage of sales.

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Retail Games Fulfillment Consumer 118

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

JULY 1, 2019

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations! To help retailers benchmark and prioritize improvements in their apps […].

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Mobile Retail Consumer Improvements 350

GetElastic

JULY 5, 2019

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.

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B2B Marketing Social Media Presentation 132

A Better Lemonade Stand

JULY 1, 2019

As an entrepreneur, 24 hours in a day never feels like enough. If you're looking to maximize your productivity then check out these time management apps! The post 20 Time Management Apps to Help You Produce More & Procrastinate Less appeared first on A Better Lemonade Stand.

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Management 124

ROI Revolution

JULY 5, 2019

As marketers, ecommerce managers, and merchandisers, we keep a watchful eye on our messaging, pitches, and style guides. Well-defined customer personas help us dial in our voice and value proposition with laser focus. Shopping platform plugins are implemented to boost lifetime value ( LTV) , average order value ( AOV) , and lots of other acronyms. While all of these metrics are important for providing a consistent brand experience for prospects and customers, they can be rendered ineffective by

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Customer Conversion Optimization Information Blog 113

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

JULY 1, 2019

This blog is a summary of an interesting internal discussion we had among analysts. I’d like to extend my thanks to Brigitte Majewski, Martha Bennett, Sucharita Kodali, Benjamin Ensor, and Fatemeh Khatibloo, who all helped with the thinking. I’m merely putting the pieces together for you here, because connecting the dots is where I come […].

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Blog Information Customer Experience Customer 350

GetElastic

JULY 2, 2019

Ensuring first class mobile applications security for your business application is essential to save and improve your business notoriety. Clients need guarantee that their information is verified legitimately in your application. On account of inability to give great security your client’s valuable information can be stolen or controlled, your application can be infused with an infection, it tends to be cloned, and a doppelganger brand can develop for your organization.

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Cryptography Mobile Payment Services Information 132

Omniconvert

JULY 3, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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eCommerce Blog Marketing Customer Retention 112

SellBrite

JULY 5, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.

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eCommerce Social Media Banking Definition 108

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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