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As a Client Strategy Manager working with national and emerging brands on their Amazon business, I’ve found that one of the key factors separating the highest growing sellers from the rest of the pack is their understanding of consumer behavior and how that behavior affects strategic decisions. The biggest mistake I see businesses make is developing tunnel vision on their KPI’s — especially regarding return and margin at the top of the funnel.
At first glance, it might seem like a preposterous question: Has Amazon hit a wall? Even after what most considered a disappointing quarterly earnings report , Amazon’s growth and competitive position are the envy of just about every retailer on the planet. But three worrisome trends were revealed in their earnings release. First, Amazon Web Services (historically the cash cow that fuels the rest of the company) saw both a marked deceleration in revenue growth and a significant drop in mar
To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. In order for your posts to have an impact on converting sales, you’ll need to have consistent branding across all your social media profiles in everything from imagery to messaging.
Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.
By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything. By now, merchants know WiFi is an expectation, not a value add. But when WiFi was first introduced, it represented a new form of retail one-upmanship.
By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything. By now, merchants know WiFi is an expectation, not a value add. But when WiFi was first introduced, it represented a new form of retail one-upmanship.
We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers. But sellers’ inconsistent and boorish behaviors and a lack of […].
Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase. But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way.
Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties. Now, private equity’s impact has been translated into hard numbers.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is fueled by the demand for (1) differentiated customer experiences which extends to a field worker showing up at a customer or a work […].
Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track to maximize your online reach. Here are four recommended trends to leverage to help build and grow your ecommerce business.
Every other week, I get emails from readers complaining to me that Google Adwords is a huge waste of money. “Google Ads just don’t work. I blew through my free $100 in a few hours without a single add to cart!” Here’s the reason why. When you sign up for a new account, a Google Adwords representative will often contact you and offer to set up your ads for you.
By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
In the coming months, we’re going to see the role of marketplaces increase in B2B. And, it’s because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video] appeared first on Get Elastic Ecommerce Blog.
Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses. It’s especially handy for companies who want to use bank transfers as a cheaper, easier way to make payments.
WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution. It’s clear why this is so. Thanks to an endless list of extensions, WooCommerce can provide your site with enormous flexibility. Due to its customization level, you can Read more The post 11 Must-Have WooCommerce Plugins For Your Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].
Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Barry Goldware, CEO of Popupshops.io , an ultimate “match.com” for brands and real estate.
Should you create a WordPress ecommerce website or should you build your online store on a managed ecommerce platform instead? This and more, answered here. The post Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores appeared first on A Better Lemonade Stand.
Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort. My new report explains why and gives suggestions for improving customer effort […].
Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 – and within that small group, only 10% made an additional purchase. When it comes to overall retail revenue that’s not even a blip on the radar screen.
Some refer to it as Dream Host, others simply write it as DreamHost. Whichever tickles your fancy, this is one of those names that might come up whenever you’re seeking an ideal host for your online store. Now, when you check out its homepage, DreamHost might strike you as one of those cheaply-priced hosting providers that come with standard features.
In your caffeine-packed daily routines, everyone is running just for more! I am sure you must have challenged your potential, by extending your working hours, dropping plans, canceling your holidays or worse not available on your dates, etc, etc for the sake of meeting your sales targets. But, the difference is not that giant to […]. The post 8 Simple Ways to Automate WooCommerce Store for Mission 2020 appeared first on MakeWebBetter.
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Walk the show floor at any security event and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […].
Are you looking to switch or upgrade to a new ecommerce platform? Changes and improvements in technology have exposed new options to businesses. The ecommerce platform, on which your site has been built on a few years ago, may seem obsolete now. Or it may be that your business has outgrown the existing platform and requires more sophisticated features.
When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM. Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of
LiveIntent Awarded MarTech Innovation Award in Recognition. of Its Achievements in Identity. LiveIntent is very proud to announce that it has been named the winner of the MarTech Innovation Award in the 2019 MarTech Breakthrough program. LiveIntent strongly believes in a market where those who will succeed will be practiced in advertising and marketing, not one or the other.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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