Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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Beyond the Stats: Attribution and the Buying Journey

ChannelAdvisor

As a Client Strategy Manager working with national and emerging brands on their Amazon business, I’ve found that one of the key factors separating the highest growing sellers from the rest of the pack is their understanding of consumer behavior and how that behavior affects strategic decisions. The biggest mistake I see businesses make is developing tunnel vision on their KPI’s — especially regarding return and margin at the top of the funnel.

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Has Amazon hit a wall?

Steve Dennis

At first glance, it might seem like a preposterous question: Has Amazon hit a wall? Even after what most considered a disappointing quarterly earnings report , Amazon’s growth and competitive position are the envy of just about every retailer on the planet. But three worrisome trends were revealed in their earnings release. First, Amazon Web Services (historically the cash cow that fuels the rest of the company) saw both a marked deceleration in revenue growth and a significant drop in mar

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All You Need to Know About Branding Your Ecommerce Store on Social Media

FastSpring

To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. In order for your posts to have an impact on converting sales, you’ll need to have consistent branding across all your social media profiles in everything from imagery to messaging.

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Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Google’s Advice for Surviving Algorithm Changes

Kissmetrics

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

SEO 276
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Leverage Headless Commerce To Transform Your User Experience with Drupal Ecommerce

BigCommerce

Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…

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Current Malpractice Handicaps Social Selling’s Potential

Forrester eCommerce

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers. But sellers’ inconsistent and boorish behaviors and a lack of […].

B2B 401
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Marketing Unboxed: How Adore Me Attracts Subscribers

Optimizely

Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase. But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way.

Marketing 150
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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line

BigCommerce

Retailers today are adopting the BOPIS model to meet customer expectations.

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Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

RTP blog

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties. Now, private equity’s impact has been translated into hard numbers.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Salesforce Buys ClickSoftware To Bolster Its’ Field Service Offering

Forrester eCommerce

Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is fueled by the demand for (1) differentiated customer experiences which extends to a field worker showing up at a customer or a work […].

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Adwords Express – Are Google Smart Campaigns A Waste Of Money?

My Wife Quit Her Job

Every other week, I get emails from readers complaining to me that Google Adwords is a huge waste of money. “Google Ads just don’t work. I blew through my free $100 in a few hours without a single add to cart!” Here’s the reason why. When you sign up for a new account, a Google Adwords representative will often contact you and offer to set up your ads for you.

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4 trends to follow for successful ecommerce

GetElastic

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track to maximize your online reach. Here are four recommended trends to leverage to help build and grow your ecommerce business.

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Wellness Is Not A Nice-To-Have, It’s A Must-Have

RTP blog

By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Data literacy matters. Do we have to spell it out?!

Forrester eCommerce

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising.

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Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses. It’s especially handy for companies who want to use bank transfers as a cheaper, easier way to make payments.

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B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

GetElastic

In the coming months, we’re going to see the role of marketplaces increase in B2B. And, it’s because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video] appeared first on Get Elastic Ecommerce Blog.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Customer Effort: How To Measure It Right

Forrester eCommerce

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort. My new report explains why and gives suggestions for improving customer effort […].

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11 Must-Have WooCommerce Plugins For Your Store in 2019

Omnisend

WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution. It’s clear why this is so. Thanks to an endless list of extensions, WooCommerce can provide your site with enormous flexibility. Due to its customization level, you can Read more The post 11 Must-Have WooCommerce Plugins For Your Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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DreamHost Hosting Reviews – Everything You Need to Know

Ecommerce Platforms

Some refer to it as Dream Host, others simply write it as DreamHost. Whichever tickles your fancy, this is one of those names that might come up whenever you’re seeking an ideal host for your online store. Now, when you check out its homepage, DreamHost might strike you as one of those cheaply-priced hosting providers that come with standard features.

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Wicked Quick: What’s up with Popupshops.io

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Barry Goldware, CEO of Popupshops.io , an ultimate “match.com” for brands and real estate.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Top Security Technology Trends in 2019: Transforming the Future of Work in Security

Forrester eCommerce

Walk the show floor at any security event and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […].

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8 Simple Ways to Automate WooCommerce Store for Mission 2020

MakeWebBetter

In your caffeine-packed daily routines, everyone is running just for more! I am sure you must have challenged your potential, by extending your working hours, dropping plans, canceling your holidays or worse not available on your dates, etc, etc for the sake of meeting your sales targets. But, the difference is not that giant to […]. The post 8 Simple Ways to Automate WooCommerce Store for Mission 2020 appeared first on MakeWebBetter.

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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM. Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. The sheer number of third-party integrations, add-on options, and robust features that come packaged into the Salesforce solution means that it's one of

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Is conversational commerce just hype?

GetElastic

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 – and within that small group, only 10% made an additional purchase. When it comes to overall retail revenue that’s not even a blip on the radar screen.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Translating Security For Small Business

Forrester eCommerce

This week is BlackHat. The annual Hacker Summer Camp as many folks call it. And this year is the first year in 14 years I haven’t been there. This year I intentionally took an opportunity to punt on Hacker Summer Camp. Why? I had an invite to speak to a group of small business owners […].

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Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores

A Better Lemonade Stand

Should you create a WordPress ecommerce website or should you build your online store on a managed ecommerce platform instead? This and more, answered here. The post Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores appeared first on A Better Lemonade Stand.

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When Is the Right Time to Outsource eCommerce Marketing?

ESW

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Many companies are reluctant to hand over the reins to a third party for fear of losing control over direction.

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Recommended checklist for a successful ecommerce replatforming project

GetElastic

Are you looking to switch or upgrade to a new ecommerce platform? Changes and improvements in technology have exposed new options to businesses. The ecommerce platform, on which your site has been built on a few years ago, may seem obsolete now. Or it may be that your business has outgrown the existing platform and requires more sophisticated features.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt