Sat.May 08, 2021 - Fri.May 14, 2021

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Cater to Your Customers’ Needs With Product Protection

BigCommerce

Ecommerce is having its moment. In 2020, it grew to $861B according to Digital Commerce 360.

Customer 475
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Employee Wellbeing Is A Shared Responsibility

Forrester eCommerce

I spent the early days of my career in the early 90’s studying manufacturing engineering at University then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor, a live arc-welder and told me “don’t look into the light. You’ll go blind”. I didn’t. That […].

Shipping 528
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Private Label Products – How To Start A Brand & What To Sell

My Wife Quit Her Job

Selling your own private label products is by far the best way to create a strong, recognizable ecommerce brand. This post will teach you how to get started selling private label products online and how private and white labeling works. When it comes to creating your own private label brand, there’s a common misconception that you need to be a skilled product designer or an inventor in order to manufacture your own branded products.

eCommerce 177
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Best Email Marketing Software For eCommerce Companies

Groove

Did you know that the number of global email users is expected to grow to 4.3 billion in 2023, according to Statista? That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. No matter whether you own a smaller business and want to invest in your first email marketing software or own a larger corporation and want to switch from your current marketing software, our team is here to help.

eCommerce 334
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Use Google’s Disavow Tool For Better Rankings

Kissmetrics

Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.

SEO 363
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Ransomware: Survive By Outrunning The Guy Next To You

Forrester eCommerce

There are two people in a wood, and they run into a bear. The first person gets down on his knees to pray; the second person starts lacing up his boots. The first person asks the second person, “My dear friend, what are you doing? You can’t outrun a bear.” To which the second person […].

Customer 545

More Trending

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COVID-19’s Impact on CPG: Ecommerce Stats + Strategies for 2021

BigCommerce

As we approach a post-pandemic world and look back on all of the rapid changes that have happened over the…

eCommerce 316
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How to Get Facebook Leads Organically

Kissmetrics

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. Facebook also provides an “insights” tool , allowing you to measure responsiveness, reach, and clicks.

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Biden Executive Order Bets Big On Zero Trust For Future of US Cybersecurity

Forrester eCommerce

This may be a bit of a long blog due to the extensive nature of the Executive Order On Improving The Nation’s Cybersecurity and its impact on cybersecurity and the Zero Trust approach. The Biden administration also published a “FACT SHEET: President Signs Executive Order Charting New Course to Improve the Nation’s Cybersecurity and Protect […].

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Athlocity Launches Ecommerce Sites for Under Armour in the Middle East

Retail TouchPoints

Athlocity , which distributes Under Armour products in the Middle East through 30 brick-and-mortar locations, will add an ecommerce platform to its site through a collaboration with Emakina. The Under Armour-branded experience will be available through desktops, phones and tablets. The site will feature omnichannel capabilities including buy online, pick up in-store (BOPIS) and real-time inventory updates to improve the customer experience.

eCommerce 290
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Keeper Review: Is This The Solution To Password Security?

Ecommerce Platforms

Password security is a big deal for individuals and businesses alike. But while some might get away with reusing their passwords (after all, over 23 million account holders still use the password ‘123456’), businesses can’t afford to treat their cybersecurity so casually. Keeping your business accounts and data secure is essential for both employees and customers.

Document 205
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5 AI Copywriting Tools to Make Writing Content Easier

Kissmetrics

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.

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Build A Culture Of Emotionally-Intelligent Employees To Boost Mental Health

Forrester eCommerce

Many companies get emotion wrong… Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. But real joy and real happiness can only exist in relation to all the emotions, they are a “boxed set.” We cannot just pick and choose our emotions. Anger isn’t joy, just as joy […].

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L Brands Spins Off Victoria’s Secret, Bath & Body Works into Two Companies

Retail TouchPoints

L Brands will separate Bath & Body Works and Victoria’s Secret into two independent, public companies. The company initially looked into selling Victoria’s Secret, which led to discussions with “multiple potential buyers,” but this move was ultimately rejected in favor of the separation. L Brands expects each retailer to benefit from having its own distinct strategic and management focus, enabling each to follow operational and growth priorities based on their specific operating and financia

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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354: 0 To 1 Million In 6 Months Selling Overlanding Gear With Andrew Youderian

My Wife Quit Her Job

Today I have my buddy Andrew Youderian back on the show for the 5th time. Andrew is the founder of the Ecommerce Fuel community and he’s also the brainchild of ECF Capital where he invests in e-commerce companies as well. Andrew just completed a 6-month project where he launched Overlander.com and he grew it to nearly a 1 million dollar run rate within that time frame.

eCommerce 156
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How to Merge Facebook Accounts

Kissmetrics

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria?

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Trust Is Your Business Imperative

Forrester eCommerce

Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns, such as: income inequality and job insecurity, social unrest, and misinformation and disinformation. Meanwhile, systemic risks like climate change, pandemics, and global recessions have wrought significant health, safety, and financial impacts.

Customer 504
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An Opulent Space Fit for $7,000 Perfume: Welcome to the Amaffi Perfume House Flagship in New York

Retail TouchPoints

You read that right — luxurious scents priced at upwards of $7,000 are part of the ultra-luxe offering from the high-end Amaffi Perfume House , which opened its doors on New York’s iconic Billionaire’s Row on 57 th Street in April 2021. A relative newcomer, Amaffi was founded just six years ago in Switzerland and operates stores in London and Moscow, in addition to the New York flagship.

Arts 278
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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7 Email Marketing Mistakes You’re Probably Making (& How to Avoid Them)

Omnisend

Reading Time: 10 minutes. Email marketing mistakes are a fact of life—especially for those who are just cutting their teeth on a new list. If you’ve been doing email marketing for any amount of time, you’re probably familiar with the anxiety of hitting ‘send.’ Unless you’re a robot, you’ve probably also realized, mortified, that you’ve sent out an email with a typo, broken image, or other common email mistakes.

Marketing 174
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How to Set Up Paid Ads for Multiple Business Locations

Kissmetrics

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors.

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The Death And Life Of The Stand-Alone Solution

Forrester eCommerce

While automated malware analysis and network intrusion detection systems remained in our Divest category, three more technologies joined them this year: data loss prevention, managed security service providers, and security user behavior analytics. Why is this? Because these stand-alone technologies simply don’t cut it anymore. This isn’t to say these solutions are dead, mind you.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. And maybe that’s to be expected. After all, in the midst of a pandemic, with most everyone spending a lot more time at home and almost no time out on the town, bling was not at the top of many shopping lists.

Jewelry 269
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How Gamification Marketing Can Increase Engagement On Your WooCommerce Store

MakeWebBetter

Gamification is the application of game-like elements for non-gaming activities. In simple words, it is the process of making otherwise boring activities fun. Gamification works effectively because of our psychological tendency to play games. We are naturally inclined to learn, compete, achieve, and express in a game-like setup. People are more willing to participate in […].

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15 Useful Clubhouse Tools to Help Your Marketing

Kissmetrics

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue.

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Trust Must Be The Foundation Of Your Employee Wellbeing Programme

Forrester eCommerce

New data from the UK Office Of National Statistics (ONS) shows that one in five adults in Britain experienced depressive symptoms in early 2021, more than double the proportion before the pandemic. Young adults are coping with a significant increase of mental health issues. Financial concerns, managing children in the household, and disabilities are some […].

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Hive Mind at Work: 6 Tanger Outlets to Host Rooftop Beehives

Retail TouchPoints

Tanger Outlets will do its part to keep the planet livable by installing urban beehives on the roofs of six of its U.S. locations by the end of June, in partnership with Alvéole. At each site, the shopping mall operator will curate center-specific workshops designed to educate retailers, shoppers and communities about the benefits of urban beehives, along with its commitment to sustainability.

Workshop 264
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How to Boost Affiliate Marketing with Gated Offers and FMTC

SheerID

Learn how integrating FMTC’s affiliate marketing platform with SheerID helps brands acquire more new customers through affiliate sites.

Marketing 183
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How to Use Blockchain in Marketing Data Security

Kissmetrics

The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

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Five Productivity Obstacles Sales Organizations Need To Overcome

Forrester eCommerce

Improving reps' productivity is one of the top objectives of our sales leader clients. The first step to achieving this is to truly understand the key productivity obstacles today’s sales teams face.

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Amazon Looks to Raise $1B for Social, Environmental Projects with First Sustainability Bond Issue

Retail TouchPoints

Amazon has issued a $1 billion sustainability-focused bond as part of its new Sustainable Bond Framework , designed to stimulate investment in and fund a variety of social and environmental projects, including renewable energy, clean transportation, sustainable buildings, affordable housing and socioeconomic advancement and empowerment. For investors, bond issues like these present an easy way to boost their sustainability profile.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt