Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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10 Ecommerce Growth Hacks | Salsify

Salsify

Here are 10 ecommerce growth hacks — from quick fixes to long-term strategy adjustments, from website touch-ups to customer engagement enhancements.

eCommerce 145
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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. This substantial return rate highlights a vital opportunity for retail leaders: by revamping the often-overlooked returns process, retailers can unlock a new avenue for driving customer satisfaction and business growth

Retail 278
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Omnichannel Is Getting Better, But There Is Still Work to Be Done

RIS News

Recent years have seen retailers invest heavily in creating coherent omnichannel experiences for their customers across both their physical and digital footprints. Learn more.

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Maximizing Profits on Amazon: Understanding and Boosting Net Profit Margins

Algopix

In the vast and highly competitive realm of Amazon selling, where each transaction is a strategic move in a dynamic chess game, achieving top-line revenue is just the starting point. Beyond the allure of gross sales figures lies the intricate web of net profit margin—a financial metric that not only reveals the health of an e-commerce venture but also serves as a compass for operational efficiency and long-term sustainability.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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8 Product Recommendation Emails That Convert | Salsify

Salsify

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products Recommended for You” email copy.

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The $1M Mistake: Why Localization Prioritization Misses The Mark

Forrester eCommerce

How’s this for a challenge? “We want you to manage IT for the regional offices. Well, part of it. You won’t know who’s working on the other parts. No, there’s no software to knit everything together – we can’t justify the spend. No, we don’t know the overall spend.

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5 Retail Trends to Watch for 2024

RIS News

The top five trends to watch in 2024 will explore technologies and opportunities that will continue to transform the retail industry. These are noteworthy items that have been hot topics among industry experts and could have a significant impact on 2024.

Retail 112
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Klaviyo Vs Attentive: Which Email and SMS eCommerce Marketing Platform You Should Choose in 2024 & Beyond

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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Apple Lawsuit Settled Over iTunes Gift Card Scams

RetailWire

Apple is settling a lawsuit that accused the tech giant of allowing fraudsters to exploit its iTunes gift cards and pocket a portion of the stolen funds.

Gifts 105
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Forrester eCommerce

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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JD.com Wins Antitrust Suit in China; Alibaba Fined $140 Million

Retail TouchPoints

JD.com has won a lawsuit against rival Alibaba Group in the High People’s Court of Beijing, which fined Alibaba 1 billion yuan ( $140 million) for engaging in monopolistic practices. JD.com had sued Alibaba and its ecommerce divisions, Zhejiang Tmall Network and Zhejiang Tmall Technology, for practicing “choosing one of two” behaviors — essentially saying to suppliers that if they sold to JD.com, they would not be allowed to sell on Alibaba.

eCommerce 325
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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. The question that arises, however, is whether economy pricing is the right fit for every business.

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Baby Boomers’ Shopping Habits | Salsify

Salsify

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and Generation Alpha (Gen Alpha).

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The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public

Forrester eCommerce

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Gifts 273
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. While financial benefits are still top of mind — largely thanks to inflation pressures and tightened household budgets — consumers are increasingly seeking services and experiences that truly reflec

Consumer 309
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Over 100,000 sign petition for ex-Post Office boss to be stripped of CBE

TalkingRetail

A petition calling for ex-Post Office boss Paula Vennells to be stripped of her CBE has gained tens of thousands of signatures since the ITV drama Mr Bates vs The Post Office aired, reaching over 100,000.

Retail 124
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20 Open Source Ecommerce Platforms

Practical eCommerce

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list. The post 20 Open Source Ecommerce Platforms appeared first on Practical Ecommerce.

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Winning At Digital: Building A Purposeful Digital Marketing Team

Forrester eCommerce

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

Marketing 293
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default.

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Rising Fast-Food Prices Spark Nationwide Concern

RetailWire

The nation has witnessed a widespread uptick in fast-food prices, primarily attributed to the escalating operational costs, especially labor.

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The shift to digital and sustainable practices will redefine retail

RetailDive

Discover how traditional retailers are adapting to the digital era and embracing sustainability, leveraging technologies like Hanshow's ESL solutions, AIoT and SaaS to enhance efficiency, reduce environmental impact and meet evolving consumer demands.

Retail 121
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What 2024 Has In Store for Indian CMOs

Forrester eCommerce

Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me with the opportunity to connect with many of the 250+ CXOs who attended. A few key topics bubbled up to the top and genAI, not surprisingly, was one of them.

Events 259
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Virginia Costco Workers Vote to Join Teamsters Union

Retail TouchPoints

Costco workers in Norfolk, Va. have voted to join the Teamsters Local 822, with the union calling this its first organizing victory at the wholesale retailer in two decades. The 238 -worker group will join more than 18,000 Teamsters at Costco nationwide. Successful unionization efforts in the retail industry have been relatively rare, but they may pick up steam this year following a strong year for labor in 2023, with successful strikes by the United Auto Workers against the Big Three carmakers

Retail 299
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Apple Shares Drop to Lowest in 7 Weeks After Barclays Downgrade

RetailWire

On Tuesday, Apple fell by almost 3.6% to a low that has not been experienced in seven weeks after Barclays downgraded the shares due to concerns that demand for its devices will still be fragile in 2024.

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AI SEO for Brand Names

Practical eCommerce

Consumers search a company's name during purchase journeys. AI-driven search results complicate optimization tactics. The post AI SEO for Brand Names appeared first on Practical Ecommerce.

SEO 111
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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Forrester eCommerce

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

B2C 259
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Nike Plans to Cut $2 Billion in Costs; Layoffs Imminent as Strategy Pivot Continues

Retail TouchPoints

Nike has laid out a plan to cut up to $2 billion in costs over the next three years in a bid to “accelerate future growth while building a faster, more efficient” organization, executives shared during the company’s fiscal 2024 Q2 earnings call. The company plans to trim expenses in ways including simplifying its product assortment , increasing automation and use of technology , and leveraging its scale to drive greater efficiencies across the business, although no details on the form these init

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Retail trends that shaped the holidays in 2023

RetailDive

From new marketing techniques to consumers spending despite inflation, here are the big takeaways from the latest holiday season.

Retail 141
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SportsShoes.com Enters Global Partnership with Parkrun

365 Retail

SportsShoes.com has recently established a significant global partnership with parkrun , a community event network. This collaboration positions SportsShoes.com as parkrun’s exclusive retail partner in the UK and extends support to the global parkrun community, particularly in the procurement and distribution of parkrun merchandise. This partnership is a milestone for SportsShoes.com , representing its largest retail alliance to date.

Events 108
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7 New Year’s resolutions to maximize the value of your event data!

Forrester eCommerce

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 284
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt