Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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10 Ecommerce Growth Hacks | Salsify

Salsify

Here are 10 ecommerce growth hacks — from quick fixes to long-term strategy adjustments, from website touch-ups to customer engagement enhancements.

eCommerce 158
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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. This substantial return rate highlights a vital opportunity for retail leaders: by revamping the often-overlooked returns process, retailers can unlock a new avenue for driving customer satisfaction and business growth

Retail 278
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Omnichannel Is Getting Better, But There Is Still Work to Be Done

RIS News

Recent years have seen retailers invest heavily in creating coherent omnichannel experiences for their customers across both their physical and digital footprints. Learn more.

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Maximizing Profits on Amazon: Understanding and Boosting Net Profit Margins

Algopix

In the vast and highly competitive realm of Amazon selling, where each transaction is a strategic move in a dynamic chess game, achieving top-line revenue is just the starting point. Beyond the allure of gross sales figures lies the intricate web of net profit margin—a financial metric that not only reveals the health of an e-commerce venture but also serves as a compass for operational efficiency and long-term sustainability.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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8 Product Recommendation Emails That Convert | Salsify

Salsify

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products Recommended for You” email copy.

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The $1M Mistake: Why Localization Prioritization Misses The Mark

Forrester eCommerce

How’s this for a challenge? “We want you to manage IT for the regional offices. Well, part of it. You won’t know who’s working on the other parts. No, there’s no software to knit everything together – we can’t justify the spend. No, we don’t know the overall spend.

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5 Retail Trends to Watch for 2024

RIS News

The top five trends to watch in 2024 will explore technologies and opportunities that will continue to transform the retail industry. These are noteworthy items that have been hot topics among industry experts and could have a significant impact on 2024.

Retail 112
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Klaviyo Vs Attentive: Which Email and SMS eCommerce Marketing Platform You Should Choose in 2024 & Beyond

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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Apple Lawsuit Settled Over iTunes Gift Card Scams

RetailWire

Apple is settling a lawsuit that accused the tech giant of allowing fraudsters to exploit its iTunes gift cards and pocket a portion of the stolen funds.

Gifts 105
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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Forrester eCommerce

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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JD.com Wins Antitrust Suit in China; Alibaba Fined $140 Million

Retail TouchPoints

JD.com has won a lawsuit against rival Alibaba Group in the High People’s Court of Beijing, which fined Alibaba 1 billion yuan ( $140 million) for engaging in monopolistic practices. JD.com had sued Alibaba and its ecommerce divisions, Zhejiang Tmall Network and Zhejiang Tmall Technology, for practicing “choosing one of two” behaviors — essentially saying to suppliers that if they sold to JD.com, they would not be allowed to sell on Alibaba.

eCommerce 325
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Baby Boomers’ Shopping Habits | Salsify

Salsify

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and Generation Alpha (Gen Alpha).

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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. The question that arises, however, is whether economy pricing is the right fit for every business.

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Winning At Digital: Building A Purposeful Digital Marketing Team

Forrester eCommerce

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

Marketing 293
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving. While financial benefits are still top of mind — largely thanks to inflation pressures and tightened household budgets — consumers are increasingly seeking services and experiences that truly reflec

Consumer 309
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Retail trends that shaped the holidays in 2023

RetailDive

From new marketing techniques to consumers spending despite inflation, here are the big takeaways from the latest holiday season.

Retail 141
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Does ChatGPT Know Your Company?

Practical eCommerce

Marketers are now tracking a brand's inclusion in ChatGPT responses. The post Does ChatGPT Know Your Company? appeared first on Practical Ecommerce.

eCommerce 138
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7 New Year’s resolutions to maximize the value of your event data!

Forrester eCommerce

Effectively operationalising B2B events data is crucial to leveraging an underutilized yet invaluable source of first party audience data.

Events 284
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Virginia Costco Workers Vote to Join Teamsters Union

Retail TouchPoints

Costco workers in Norfolk, Va. have voted to join the Teamsters Local 822, with the union calling this its first organizing victory at the wholesale retailer in two decades. The 238 -worker group will join more than 18,000 Teamsters at Costco nationwide. Successful unionization efforts in the retail industry have been relatively rare, but they may pick up steam this year following a strong year for labor in 2023, with successful strikes by the United Auto Workers against the Big Three carmakers

Retail 299
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Rising Fast-Food Prices Spark Nationwide Concern

RetailWire

The nation has witnessed a widespread uptick in fast-food prices, primarily attributed to the escalating operational costs, especially labor.

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Party City balloon supplier Anagram exits bankruptcy

RetailDive

In a deal with a group of investors, the balloon manufacturer will operate as an independent company and continue supplying Party City.

Supplies 128
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The DoD Releases CMMC 2.0 As Its Holiday Gift To The Public

Forrester eCommerce

Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse. Defense contractors (and subcontractors) were nestled, all snug in their beds. With visions of security requirements swirling through their heads.

Gifts 273
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Nike Plans to Cut $2 Billion in Costs; Layoffs Imminent as Strategy Pivot Continues

Retail TouchPoints

Nike has laid out a plan to cut up to $2 billion in costs over the next three years in a bid to “accelerate future growth while building a faster, more efficient” organization, executives shared during the company’s fiscal 2024 Q2 earnings call. The company plans to trim expenses in ways including simplifying its product assortment , increasing automation and use of technology , and leveraging its scale to drive greater efficiencies across the business, although no details on the form these init

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Over 100,000 sign petition for ex-Post Office boss to be stripped of CBE

TalkingRetail

A petition calling for ex-Post Office boss Paula Vennells to be stripped of her CBE has gained tens of thousands of signatures since the ITV drama Mr Bates vs The Post Office aired, reaching over 100,000.

Retail 124
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Amer Sports files for IPO

RetailDive

The company behind Wilson tennis rackets and Arc'teryx winter sport apparel is focused on adding physical stores and growing its DTC presence.

Apparel 124
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What 2024 Has In Store for Indian CMOs

Forrester eCommerce

Recently, Forrester hosted predictions events across Delhi, Bangalore, and Mumbai to discuss what awaits business leaders in 2024, providing me with the opportunity to connect with many of the 250+ CXOs who attended. A few key topics bubbled up to the top and genAI, not surprisingly, was one of them.

Events 259
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Can the Last Mile Become a Fast Mile? Drone Delivery Could Make it Happen

Retail TouchPoints

Despite now being a regular occurrence around the world, for many, drone delivery still carries an aura of sci-fi mysticism. A recent study by Northwestern University found that drones and ground-based robots are particularly off-putting for consumers — even compared to other automated delivery options like self-driving cars. But that skepticism is increasingly at odds with other consumer demands, for sustainability, reductions in urban congestion, convenience and speed.

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Brand Building Is World Building

Practical eCommerce

Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building. The post Brand Building Is World Building appeared first on Practical Ecommerce.

eCommerce 123
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The shift to digital and sustainable practices will redefine retail

RetailDive

Discover how traditional retailers are adapting to the digital era and embracing sustainability, leveraging technologies like Hanshow's ESL solutions, AIoT and SaaS to enhance efficiency, reduce environmental impact and meet evolving consumer demands.

Retail 124
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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Forrester eCommerce

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

B2C 259
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.