Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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What is Digital Transformation? A Practical Beyond-the-Buzz Look at How to Adapt in a Digital World

BigCommerce

It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head…

eCommerce 315
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Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

RTP blog

By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone. We’ve spent the last several years building new ways to interact — chat, click-to-call, FaceTime — yet none build the intimacy, or effectiveness, of face-to-face conversations.

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Amazon Has “Destroyed the Retail Industry”: True or False?

Forrester eCommerce

Last week, the DOJ announced an antitrust investigation of Big Tech. US Treasury Secretary Steve Mnuchin followed up in a CNBC interview loudly endorsing the antitrust scrutiny: he said that Amazon has not only “destroyed the retail industry in the US” but that it has also hurt competition. (Mnuchin was on the board of Sears, […].

Retail 387
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Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

Kissmetrics

I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

SEO 279
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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My Website Audit Checklist – Templates & Tools To Boost SEO

My Wife Quit Her Job

Did you know that poor quality posts on your website are lowering your overall SEO traffic? Recently, I conducted a full content website audit on MyWifeQuitHerJob.com and managed to increase my Google search traffic over 40% by removing a third of my content! Now why would removing content lead to more traffic? For the past several years, Google has been focusing on quality vs quantity.

SEO 189
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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By Alyssa Meritt, Contentful Christmas in August? Absolutely. Summer marks the start of retailers’ holiday planning season. By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. Regardless of what you’re planning, what connects all of your holiday customer experiences is content.

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The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila

Optimizely

When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously.

Marketing 150
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How to overcome two of the most common online payment issues

GetElastic

At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. That number is slated to grow even more this year. There’s a wealth of opportunity to tap into this growing trend. But as an ecommerce merchant, there is a lot of nuance to running a successful online store that brings in revenue. The most important thing?

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Should Amazon’s Unconventional Grocery Plans Shake Up Supermarkets?

RTP blog

Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles. Although Amazon never officially confirmed these plans, a recent New York Times report provided insight into the experience these stores would potentially deliver to the consumer.

eCommerce 150
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Cybersecurity Risk Ratings Are Here To Stay – Learn To Work With Them

Forrester eCommerce

Cyber security risk rating solutions are a polarizing topic for security leaders. We meet promoters and detractors in roughly equal measure in the customer that we speak to. Positive client sentiment cites ability to continuously monitor their third parties, and the simplicity of the quantifiable risk score is popular. Security leaders tell us it is […].

Customer 381
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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266: How To Invent A Product From Scratch And Sell Over 300K Units With Kim Meckwood

My Wife Quit Her Job

Today I’m thrilled to have Kim Meckwood on the show. Kim was the winner of the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Kim invented an ingenious product called Click And Carry that has sold over 300K units. Click And Carry is a tool that allows you to comfortably carry a bunch of bags all at once and sling them over your shoulder.

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The art of B2B fulfillment and how to improve customer loyalty

GetElastic

Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it happen. You will find a plethora of information available, ranging from the basics like reducing freight costs to sophisticated robotic picking systems.

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Critical Insights About Display Advertising in 2019 Explained

Ecommerce Platforms

What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”? Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites. Fair enough.

SEO 127
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CEOs Own Software Competency — And The Structure Of Innovation Delivery

Forrester eCommerce

World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. It was true then, and it’s all the more true today. Whether your firm is disrupting markets or playing catch-up, every major business activity and strategy requires […].

Marketing 378
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Ultimate Guide To Selling on Jet.com In 2019

BigCommerce

Jet.

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Improve customer experience with Progressive Web App benchmarks

GetElastic

The majority of shoppers have moved from desktop to mobile. And, we know that the conversion rate for mobile shoppers on a responsive site is about a third of what it is from desktop shoppers. However, for innovative retailers trying modern web technology like Progressive Web Apps, there aren’t a lot of benchmarks. Until now. As more and more companies move towards Progressive Web Apps (PWA) , they want to be able to compare their metrics to industry averages and identify opportunities to impro

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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Public service announcement: Migrating your eCommerce site to a new design, platform, or domain means that you have to be ultra-diligent in executing the move. Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. In our experience with helping dozens of eCommerce stores migrate, we’ve seen that a lot of “gotchas” can occur.

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Recent HIPAA Settlements Highlight The Weaknesses In Healthcare Security

Forrester eCommerce

Hindsight is 20/20; it’s easy to look back on past mistakes and identify ways to prevent them from reoccurring, especially when it comes to breaches reported on the Office of Civil Rights (OCR) “Wall of Shame”. To better serve our healthcare provider clients, we recently looked back at the past year of Health Insurance Portability […].

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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19 Magento Extensions to Supercharge Your Ecommerce Store in 2019

Omnisend

Powering the top ecommerce stores ranked on Alexa, there’s little doubt that Magento is an ecommerce platform behemoth. Whether you’re using Magento Community for it’s open-source free platform, or Magento Commerce for the full suite of options and support, it’s easy to see why the biggest and the best opt for Magento. However, like any Read more The post 19 Magento Extensions to Supercharge Your Ecommerce Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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Crypto-commerce: banking on blockchain for B2B payments

GetElastic

78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. While nearly half of payment fraud is linked to paper checks and manual processes, emerging digital payment methods are equally vulnerable, prompting banks and businesses to seek out faster and more transparent ways to settle transactions.

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Boost Sales With Order Bump Offers At WooCommerce Store

MakeWebBetter

Hmm… Order Bump offers. I’d describe it as the easiest way to boost the Average Order Value(AOV). But if we’ve to go with the definition, I’ll say: An order bump is a way to sell complementary products at the checkout page with one single click to increase the customer’s shopping cart value. If you’re looking […] The post Boost Sales With Order Bump Offers At WooCommerce Store appeared first on MakeWebBetter.

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60 Days. 100+ Inquiries and Briefings. 4 Things You Should Know.

Forrester eCommerce

If you missed my intro blog, “A New Rhythm in HCM“, here’s the summary: I’m new to Forrester after more than 25 years working for software vendors, including, most recently SAP, where I was a part of SAP SuccessFactors product leadership team. I’m very excited to be leading the re-ignition of Forrester’s Human Capital Management/ […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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5 Drip Campaign Emails That Make You Money 24/7 (+ Examples)

Omnisend

Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person. They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and Read more The post 5 Drip Campaign Emails That Make You Money 24/7 (+ Examples) appeared first on Ecommerce Marketing Automation | Omnisend.

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. A few years ago, I thought that too. My goal was to build a $10 million eCommerce marketing agency — and build it fast. But I soon realized that high velocity growth has the potential to threaten two key ingredients in sustainable success: team happiness and client satisfaction.

eCommerce 103
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MoonClerk Review: Recurring Payments Made Simple (July 2019)

Ecommerce Platforms

Looking for a tool, you can rely on to manage recurring and one-off payments with ease? There are plenty of options out there these days. After all, the growth of the internet and the availability of mobile payments means that virtually anyone can set up their own store and start making sales, whenever and wherever they like. All they need is the right payment processing solution, and they're ready to go.

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A Blueprint For Pragmatic Digital Transformation: The Home Depot Story

Forrester eCommerce

Traditional retailers have been impacted more than most when it comes to digital disruption. Even retailers and brands that have embraced the urgency to transform often struggle to prioritize investments and create the right culture. Fortunately, we can learn from organizations that are embracing a pragmatic approach to transformation. They often start with focused innovation […].

Retail 338
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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6 Ways to Boost eCommerce Sales without a Fat Budget

Omnisend

It seems that just about everyone is trying to sell something online today, and there is a constant push to increase traffic and conversions. But after you’ve assembled your basic marketing strategy, how do you decide which tactics are going to give you the best results? If you’re on a tight budget, you probably don’t Read more The post 6 Ways to Boost eCommerce Sales without a Fat Budget appeared first on Ecommerce Marketing Automation | Omnisend.

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8 Email Marketing Campaign Examples to Increase Conversions

Omniconvert

If Tony Stark was more focused on his company and less on his superhero career, the following quote would have been like this: “You know, the question I get asked most often is, ‘Tony, how did you increase your conversion rate?’ (*Long pause*) By email marketing!’” Getting yourself into the world of email marketing is not by any means a difficult task… The post 8 Email Marketing Campaign Examples to Increase Conversions appeared first on eCommerce Growth Blog.

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Clover POS System Review: Transactions Made Easy (July 2019)

Ecommerce Platforms

Since the arrival of the first digital point of sale, it seems as though the transaction management market has never stopped growing. Small business owners have continued to increase, driving demand for solutions that allow them to make sales in virtually any environment. The Clover POS system is just one of the complete out-of-the-box solutions for electronic point of sale management on the market today.

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Gear Up Pragmatically For 5G

Forrester eCommerce

5G Presents Immense Innovation Potential 5G promises to usher in not just new use cases in every industry but also new business models. Some of the most relevant use cases across industries, such as those enabled by AR/VR and massive IoT, fit right into improving customer experience and digital transformation. As a change agent, […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt