BigCommerce
JULY 30, 2019
It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head…
RTP blog
JULY 29, 2019
By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone. We’ve spent the last several years building new ways to interact — chat, click-to-call, FaceTime — yet none build the intimacy, or effectiveness, of face-to-face conversations.
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Forrester eCommerce
JULY 29, 2019
Last week, the DOJ announced an antitrust investigation of Big Tech. US Treasury Secretary Steve Mnuchin followed up in a CNBC interview loudly endorsing the antitrust scrutiny: he said that Amazon has not only “destroyed the retail industry in the US” but that it has also hurt competition. (Mnuchin was on the board of Sears, […].
Kissmetrics
JULY 30, 2019
I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
My Wife Quit Her Job
JULY 29, 2019
Did you know that poor quality posts on your website are lowering your overall SEO traffic? Recently, I conducted a full content website audit on MyWifeQuitHerJob.com and managed to increase my Google search traffic over 40% by removing a third of my content! Now why would removing content lead to more traffic? For the past several years, Google has been focusing on quality vs quantity.
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GetElastic
AUGUST 1, 2019
At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. That number is slated to grow even more this year. There’s a wealth of opportunity to tap into this growing trend. But as an ecommerce merchant, there is a lot of nuance to running a successful online store that brings in revenue. The most important thing?
RTP blog
AUGUST 2, 2019
By Alyssa Meritt, Contentful Christmas in August? Absolutely. Summer marks the start of retailers’ holiday planning season. By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. Regardless of what you’re planning, what connects all of your holiday customer experiences is content.
Optimizely
JULY 31, 2019
When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously.
Forrester eCommerce
JULY 31, 2019
Cyber security risk rating solutions are a polarizing topic for security leaders. We meet promoters and detractors in roughly equal measure in the customer that we speak to. Positive client sentiment cites ability to continuously monitor their third parties, and the simplicity of the quantifiable risk score is popular. Security leaders tell us it is […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
GetElastic
JULY 29, 2019
Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it happen. You will find a plethora of information available, ranging from the basics like reducing freight costs to sophisticated robotic picking systems.
RTP blog
JULY 31, 2019
Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles. Although Amazon never officially confirmed these plans, a recent New York Times report provided insight into the experience these stores would potentially deliver to the consumer.
Ecommerce Platforms
JULY 31, 2019
What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”? Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites. Fair enough.
Forrester eCommerce
JULY 30, 2019
World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. It was true then, and it’s all the more true today. Whether your firm is disrupting markets or playing catch-up, every major business activity and strategy requires […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
GetElastic
AUGUST 2, 2019
The majority of shoppers have moved from desktop to mobile. And, we know that the conversion rate for mobile shoppers on a responsive site is about a third of what it is from desktop shoppers. However, for innovative retailers trying modern web technology like Progressive Web Apps, there aren’t a lot of benchmarks. Until now. As more and more companies move towards Progressive Web Apps (PWA) , they want to be able to compare their metrics to industry averages and identify opportunities to impro
Inflow Insights
JULY 30, 2019
Public service announcement: Migrating your eCommerce site to a new design, platform, or domain means that you have to be ultra-diligent in executing the move. Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. In our experience with helping dozens of eCommerce stores migrate, we’ve seen that a lot of “gotchas” can occur.
Omnisend
JULY 31, 2019
Powering the top ecommerce stores ranked on Alexa, there’s little doubt that Magento is an ecommerce platform behemoth. Whether you’re using Magento Community for it’s open-source free platform, or Magento Commerce for the full suite of options and support, it’s easy to see why the biggest and the best opt for Magento. However, like any Read more The post 19 Magento Extensions to Supercharge Your Ecommerce Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
AUGUST 1, 2019
Hindsight is 20/20; it’s easy to look back on past mistakes and identify ways to prevent them from reoccurring, especially when it comes to breaches reported on the Office of Civil Rights (OCR) “Wall of Shame”. To better serve our healthcare provider clients, we recently looked back at the past year of Health Insurance Portability […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
GetElastic
JULY 30, 2019
78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. While nearly half of payment fraud is linked to paper checks and manual processes, emerging digital payment methods are equally vulnerable, prompting banks and businesses to seek out faster and more transparent ways to settle transactions.
My Wife Quit Her Job
AUGUST 1, 2019
Today I’m thrilled to have Kim Meckwood on the show. Kim was the winner of the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Kim invented an ingenious product called Click And Carry that has sold over 300K units. Click And Carry is a tool that allows you to comfortably carry a bunch of bags all at once and sling them over your shoulder.
Omnisend
JULY 30, 2019
Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person. They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and Read more The post 5 Drip Campaign Emails That Make You Money 24/7 (+ Examples) appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
AUGUST 2, 2019
I’ve written a lot about the ways in which traditional product makers are being transformed by digital. In “From Grease To Code: Industrial Giants Must Bet Their Futures On Software,” for example, I explored ways in which industrial firms are having to reinvent themselves as they augment a hundred years of experience making physical products […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MakeWebBetter
JULY 30, 2019
Hmm… Order Bump offers. I’d describe it as the easiest way to boost the Average Order Value(AOV). But if we’ve to go with the definition, I’ll say: An order bump is a way to sell complementary products at the checkout page with one single click to increase the customer’s shopping cart value. If you’re looking […] The post Boost Sales With Order Bump Offers At WooCommerce Store appeared first on MakeWebBetter.
A Better Lemonade Stand
JULY 29, 2019
Considering a.store domain? In this.Store Domains Review, learn why it’s innovative & instantly associates your site with retail & ecommerce. The post.STORE Domains Spotlight: Memorable & Branded Domains for Ecommerce Businesses appeared first on A Better Lemonade Stand.
Omnisend
JULY 31, 2019
It seems that just about everyone is trying to sell something online today, and there is a constant push to increase traffic and conversions. But after you’ve assembled your basic marketing strategy, how do you decide which tactics are going to give you the best results? If you’re on a tight budget, you probably don’t Read more The post 6 Ways to Boost eCommerce Sales without a Fat Budget appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
JULY 30, 2019
If you missed my intro blog, “A New Rhythm in HCM“, here’s the summary: I’m new to Forrester after more than 25 years working for software vendors, including, most recently SAP, where I was a part of SAP SuccessFactors product leadership team. I’m very excited to be leading the re-ignition of Forrester’s Human Capital Management/ […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Inflow Insights
JULY 29, 2019
Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. A few years ago, I thought that too. My goal was to build a $10 million eCommerce marketing agency — and build it fast. But I soon realized that high velocity growth has the potential to threaten two key ingredients in sustainable success: team happiness and client satisfaction.
Omniconvert
AUGUST 1, 2019
If Tony Stark was more focused on his company and less on his superhero career, the following quote would have been like this: “You know, the question I get asked most often is, ‘Tony, how did you increase your conversion rate?’ (*Long pause*) By email marketing!’” Getting yourself into the world of email marketing is not by any means a difficult task… The post 8 Email Marketing Campaign Examples to Increase Conversions appeared first on eCommerce Growth Blog.
MakeWebBetter
JULY 30, 2019
Segmenting your customers for your brand is crucial but understanding its advantages is much more vital You must have heard a proverb- ‘Every shoe fits None’. Well here it fits exactly same. Customer Segmentation is a better choice to know your customer better. And in the criteria which best suits them. It is not that […]. The post What are the benefits of Customer Segmentation for your business in 2019 appeared first on MakeWebBetter.
Forrester eCommerce
JULY 30, 2019
Traditional retailers have been impacted more than most when it comes to digital disruption. Even retailers and brands that have embraced the urgency to transform often struggle to prioritize investments and create the right culture. Fortunately, we can learn from organizations that are embracing a pragmatic approach to transformation. They often start with focused innovation […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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