This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
By Lisa Kalscheur, Monetate. A huge percentage of marketers are personalizing their marketing today. The Relevancy Group found that 86% of marketers use personalization in some way and about half use personalization across their web site, social, email and display channels. But before we pat ourselves on the back for a job well done, it’s important to recognize how many consumers never see a personalized offer from a brand — even a brand that’s doing sophisticated cross channel personalization.
To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.
Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however. Paid memberships are on the rise, spurred on by wildly successful and hugely popular Amazon Prime. Perhaps you’re thinking of creating your own program, too.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals.
Whenever I receive a promotional email from a non professional email address like Gmail, Yahoo, Hotmail or in the worst case AOL:), I immediately lose respect for that business. Why? It’s because a non domain branded email address signals that you don’t know what you are doing or that you are running your business out of your basement. Similarly, if you are displaying a personal gmail address on your ecommerce store website, then you are likely driving away potential sales without ev
By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations. By taking a deeper dive into the demographics and psychographics of Generation Z, retailers can alter the way they utilize their brick and mortar locations and the function of these stores in driving overall sales.
In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there. With so much choice, it's not easy to decide on the best one for you and your business. It all comes down to where you're at in your entrepreneurial journey and the goals you have for your brand.
Did you know that the worldwide internet penetration currently stands at 56.1% ? This percentage is almost 80% when we only take into account the developed countries of the world. The internet has rapidly become a hub for the flow of all types of information. From personal to financial, from educational to entertainment, with the right knowledge and tools, individuals and organizations can learn a lot about people only by gaining access to their browsing history.
UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.
No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.
Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Today, we’re announcing the availability of a deep integration with Yotpo Loyalty to empower marketers to quickly integrate and sync loyalty data to their customer database.
The holidays are not a reason to take a break when it comes to ecommerce, but rather an occasion to make adjustments to increase sales. Here are ten ways to help boost ecommerce this holiday season: 1.Customer Appreciation. There are a number of ways to transform a casual customer into a repeat loyal one. It can be as simple as demonstrating how important they are: Acknowledge birthdays and other holidays with the help of email, instant messengers or SMS Provide individual exclusive discounts Of
Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram. If you aren’t following me yet on IG, I can be found at @mywifequit. In this episode, we’ll talk about how to apply some of the concepts of Pat’s new book in helping you build superfans for your physical products business.
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Lukasz Zelezny, one of the most passionate and savvy SEO experts in the world. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide valuable insights from the eCommerce arena and… The post Lukasz Zelezny Video: Engagement, user experience and CRO are absolutely vital for
If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don’t change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities.
The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.
Can you imagine a digital-only bank has served a hundred million customers within 4 years since its establishment? And the 100 million customers are all un/underserved by traditional banks. Tencent-backed WeBank has achieved this goal and became the largest digital bank in the world. The secret sauces of WeBank are the tech-driven innovations powered by […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
If you want to know what is customer experience, also known as CX, let me first tell you a short story. Let’s assume you are the end-user of some specific products and your mother is perceived as a company that buys from another source some goods for you to use freely. Consumers have changing habits over their lifetime and want unforgettable experiences,… The post What is customer experience?
Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.
Guest post by G2 Making use of user-generated content (UGC) for your store makes sense. After all, your paying customers are providing you with free content. As with everything, there’s a right way to do it and there are obvious mistakes to avoid. You’ve put hard work into your eCommerce store and your products, so let’s make sure that you’re sharing your customers’ content the right way.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States. But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform.
Looking for a simple solution for building a payment processing platform? Aren't we all? These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. Unfortunately, that doesn't necessarily mean that merchants don't have challenges to face.
Published October 25, 2019. Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns. This ad type uses dynamic ad targets, which range from URL-based rules to various Google Product Categories. Google crawls your site to determine which searches are relevant to your site content and product offering.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
.png
)
150 
Let's personalize your content