RTP blog

OCTOBER 25, 2019

By Lisa Kalscheur, Monetate. A huge percentage of marketers are personalizing their marketing today. The Relevancy Group found that 86% of marketers use personalization in some way and about half use personalization across their web site, social, email and display channels. But before we pat ourselves on the back for a job well done, it’s important to recognize how many consumers never see a personalized offer from a brand — even a brand that’s doing sophisticated cross channel personalization.

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Social Media Channel Marketing Information 150

Ecommerce Platforms

OCTOBER 21, 2019

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

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BigCommerce

OCTOBER 22, 2019

Convenience is everything. Without it, consumers have no reason to do business with a brand.

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ESW

OCTOBER 21, 2019

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however. Paid memberships are on the rise, spurred on by wildly successful and hugely popular Amazon Prime. Perhaps you’re thinking of creating your own program, too.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

GetElastic

OCTOBER 24, 2019

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals.

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Vend eCommerce Merchant Services Payment Services 140

My Wife Quit Her Job

OCTOBER 21, 2019

Whenever I receive a promotional email from a non professional email address like Gmail, Yahoo, Hotmail or in the worst case AOL:), I immediately lose respect for that business. Why? It’s because a non domain branded email address signals that you don’t know what you are doing or that you are running your business out of your basement. Similarly, if you are displaying a personal gmail address on your ecommerce store website, then you are likely driving away potential sales without ev

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RTP blog

OCTOBER 21, 2019

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations. By taking a deeper dive into the demographics and psychographics of Generation Z, retailers can alter the way they utilize their brick and mortar locations and the function of these stores in driving overall sales.

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Ecommerce Platforms

OCTOBER 24, 2019

In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there. With so much choice, it's not easy to decide on the best one for you and your business. It all comes down to where you're at in your entrepreneurial journey and the goals you have for your brand.

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GetElastic

OCTOBER 25, 2019

Did you know that the worldwide internet penetration currently stands at 56.1% ? This percentage is almost 80% when we only take into account the developed countries of the world. The internet has rapidly become a hub for the flow of all types of information. From personal to financial, from educational to entertainment, with the right knowledge and tools, individuals and organizations can learn a lot about people only by gaining access to their browsing history.

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Payment Services Information Social Media Download 74

Forrester eCommerce

OCTOBER 24, 2019

UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Kissmetrics

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

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BigCommerce

OCTOBER 24, 2019

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the…

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eCommerce Platforms BigCommerce Magento Shopify 215

Omnisend

OCTOBER 21, 2019

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

My Wife Quit Her Job

OCTOBER 23, 2019

Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram. If you aren’t following me yet on IG, I can be found at @mywifequit. In this episode, we’ll talk about how to apply some of the concepts of Pat’s new book in helping you build superfans for your physical products business.

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GetElastic

OCTOBER 24, 2019

The holidays are not a reason to take a break when it comes to ecommerce, but rather an occasion to make adjustments to increase sales. Here are ten ways to help boost ecommerce this holiday season: 1.Customer Appreciation. There are a number of ways to transform a casual customer into a repeat loyal one. It can be as simple as demonstrating how important they are: Acknowledge birthdays and other holidays with the help of email, instant messengers or SMS Provide individual exclusive discounts Of

eCommerce 120

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Omniconvert

OCTOBER 24, 2019

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Lukasz Zelezny, one of the most passionate and savvy SEO experts in the world. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide valuable insights from the eCommerce arena and… The post Lukasz Zelezny Video: Engagement, user experience and CRO are absolutely vital for

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Forrester eCommerce

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Omnisend

OCTOBER 21, 2019

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.

Definition 101

Definition eCommerce Marketing eCommerce Marketing 101

GetElastic

OCTOBER 23, 2019

If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don’t change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities.

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Marketing Gifts Shipping Costs Banking 114

Omniconvert

OCTOBER 25, 2019

If you want to know what is customer experience, also known as CX, let me first tell you a short story. Let’s assume you are the end-user of some specific products and your mother is perceived as a company that buys from another source some goods for you to use freely. Consumers have changing habits over their lifetime and want unforgettable experiences,… The post What is customer experience?

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Forrester eCommerce

OCTOBER 25, 2019

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester published new research examining […].

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Marketing Customer B2B Customer Experience 230

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

TradeGecko

OCTOBER 25, 2019

Guest post by G2 Making use of user-generated content (UGC) for your store makes sense. After all, your paying customers are providing you with free content. As with everything, there’s a right way to do it and there are obvious mistakes to avoid. You’ve put hard work into your eCommerce store and your products, so let’s make sure that you’re sharing your customers’ content the right way.

Social Media 92

Social Media eCommerce Customer 92

GetElastic

OCTOBER 22, 2019

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs.

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Ecommerce Platforms

OCTOBER 25, 2019

Looking for a simple solution for building a payment processing platform? Aren't we all? These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. Unfortunately, that doesn't necessarily mean that merchants don't have challenges to face.

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Merchant Services Payment Services Payments POS 80

Forrester eCommerce

OCTOBER 21, 2019

For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […].

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Marketing Retail Customer 218

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

ROI Revolution

OCTOBER 25, 2019

Published October 25, 2019. Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns. This ad type uses dynamic ad targets, which range from URL-based rules to various Google Product Categories. Google crawls your site to determine which searches are relevant to your site content and product offering.

Improvements 79

Improvements eCommerce Marketing Other 79

Liveintent

OCTOBER 21, 2019

Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States. But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform.

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Ecommerce Platforms

OCTOBER 23, 2019

WordPress.com is one of the most popular content management system choices in the world. Not only is WordPress responsible for the world's leading CMS, but it's also one of the best-known web hosting companies too. Everywhere you go, it seems like eCommerce brands and online businesses are talking about WordPress hosting , building their WordPress website, or downloading WordPress plugins.

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Social Media SEO Blog Payments 80

Forrester eCommerce

OCTOBER 22, 2019

Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.

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Retail Customer 256

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail