Sat.Mar 03, 2018 - Fri.Mar 09, 2018

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his. Instead, it was a natural extension for his contract-based conifer tree seedling business: A small side hustle that sometimes broke even and sometimes was a tax-write off when it wasn’t profitable.

B2B 371
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Want More Traffic? Deindex Your Pages. Here’s Why.

Kissmetrics

Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.

Reference 234
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199: The Best Way To Source Private Label Products From China With Nathan Resnick Of Sourcify

My Wife Quit Her Job

Nathan Resnick is someone who I met at The Hustle conference in San Francisco. He is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Prior to that, he owned 2 ecommerce companies, Yes Man Watches and Cork Supply Co. And recently, he was on the Hustle blog where he made 23k selling Conor McGregor F You Suits.

Supplies 226
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Personalizing Ecommerce Emails? Use Dynamic Content

Optimizely

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.

eCommerce 199
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Growth Hacking for Ecommerce: 20 Tactics You Can Try Next Month

SellBrite

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.”. Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users.

eCommerce 167
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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.

Blog 210

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How The Top 500 E-Tailers Collect Email Sign-Ups

RTP blog

By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Email has proven itself as a profitable marketing tool, but even the best email marketing programs are useless without subscribers. Since 2014, we’ve collected data on how the top retailers collect email subscribers, including the discounts they offered, personal data they collected and more.

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Growth Hacking for Ecommerce: 20 Tactics You Can Try Next Month

SellBrite

Anyone who’s read a marketing blog in the past few years has come across the buzzword “growth hacking.”. Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Traditionally, growth hacking describes how online services and tech startups gain new users.

eCommerce 162
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The Empowered Marketer: Break Free from the Ecommerce Playbook

Optimizely

. Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up. That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often.

Marketing 150
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Tableau & Google Analytics – Integrate, Expand, Create

Canonicalized

Listen to the audio transcription of this article Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized.

Article 147
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Do Retail Gun Restrictions Pose Significant Brand Risks?

RTP blog

In the wake of the Parkland, Fla. school shooting that claimed 17 lives, retailers such as DICK’S Sporting Goods , Walmart , Fred Meyer , L.L.Bean , REI and Mountain Equipment Co-Op have all taken actions to restrict firearm sales — by stopping sales of assault rifles and/or raising the age for gun purchases to 21. But any time retailers express opinions on a political or social issue — particularly one as red-hot as gun rights — they always risk some kind of blowback, even if it’s only from a s

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Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales

A Better Lemonade Stand

If you’re serious about collecting emails for your ecommerce store, you need email popups. In this article, we’ll explain why & we share actionable tips to help you design your own popups. You’ll also find examples of the best popup designs from online stores. The post Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales appeared first on A Better Lemonade Stand.

eCommerce 133
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Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)

Inflow Insights

Popups can be useful. But they also might be killing sales conversions on your site. In particular, entry popups — the popups that show immediately when your site loads — are used on (too) many eCommerce sites. In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients.

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4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales

ecomdash

The National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more. The post 4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales appeared first on ecomdash.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Cashierless Retail: Great In Theory, But Still Shaky In Practice

RTP blog

By Glenn Taylor, Senior Editor The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon is the biggest player making this push, technology providers such as Standard Cognition and AiFi. are building out their own AI-based checkout-free solutions, creating the potential for competition in the space.

Retail 150
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The 30 Best Bigcommerce Themes For 2018

Ecommerce Platforms

If you have a product or service to sell online, you need a powerful online platform. BigCommerce offers a solution to develop fully featured online stores and e-commerce websites. There are all kinds of themes out there, and choosing the right one is essential to having an attractive store that converts well. If you want to learn more about this platform check out BigCommerce review.

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How to Improve your Health & Fitness Welcome Series Emails

Klaviyo

This post is a part of an ongoing series on the best practices for ecommerce email marketing by industry. If you have an ecommerce shop in the health and fitness industry, and you’re looking to level up your email marketing strategy, the path to success is clear: double down on a great welcome series. Looking at Klaviyo’s data , we find that the average welcome series in the health & fitness industry perform well: Open Rate: 34.91%.

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Experience Adaptive Commerce at South by Southwest

GetElastic

A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. Today, we’re in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Reinventing Retail Customer Engagement

Fastr

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.

Customer 100
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Kajabi Review: High Powered Online Courses With the Price to Go With It

Ecommerce Platforms

It seems like the internet is filled with an endless supply of online course building tools. That's not a bad thing, but it's tough to sift through the madness. Kajabi is a new one we've stumbled upon, with an interesting name and some incredible marketing tools as well. This Kajabi Review outlines who might want to consider this platform, and we go through the top features for making your online courses the best they can be.

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6 Reasons to Visit the DynamicAction Booth at Shoptalk 2018

Dynamic Action

Attending Shoptalk 2018? Visit our tabletop at #13 in the AI Discovery Zone! Why? We’ll give you 6 reasons to stop by and say hello: 1. Experience the power of prescriptive analytics — and see how it can empower your organization to operate at the speed of Amazon. Forrester Research recently stated that prescriptive analytics will overtake predictive analytics in retail in 2018.

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7 Ways Retailers Like Nordstrom, IKEA, T-Mobile and TOMS Generate Brand Loyalty

Sailthru

In today’s digital world, consumers can buy whatever they want, whenever they want. And with so many people carrying all of the information in the entire world in our pockets, shoppers are often just as knowledgeable as the salespeople. Together, this creates a perfect storm that turns the concept of brand loyalty upside down. Brand loyalty is certainly not dead; we’ve found that for many retailers, 95% of revenue comes from just 5% of shoppers.

Mobile 90
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5 Steps to Omnichannel E-Commerce Success

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way tha

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JD Sports champions feedback – every customer has a voice with new ratings platform

Retail Technology Review

Taking a huge step to put the customer at the heart of its business, JD Sports (part of JD Sports Fashion plc) has selected and rolled out TruRating's customer ratings platform across its 360 stores.

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5 Reasons You Need Email Hygiene

Webbula

Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter where those emails originate, you should be relying on. The post 5 Reasons You Need Email Hygiene appeared first on Webbula.

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How to calculate handling fees on orders ?

TradeGecko

What is a Handling Fee? A handling fee is an amount charged to a customer on top of the order subtotal and shipping fees. It covers the cost of expenses related to fulfillment, such as warehouse storage cost, shipment cost, and packing cost. Handling fees are charged once per order but not to each individual product in an order.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Top 7 KPIs Store Operators Need to Manage

Wiser

Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience. . 1.

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UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Retail Technology Review

InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.

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Wayfair, StitchFix And Pure-Play E-commerce’s Scaling Problem

Steve Dennis

Last week Wayfair, the leading online-only furniture brand, reported dramatic sales growth and yet year-over-year profits fell significantly. Unsurprisingly the stock took a steep hit. In its most recent earnings announcement, Stitch Fix, the online styling subscription service, reported sales up over 25%, yet profits were essentially flat. When they signaled that profits were expected to get worse as they grew, their stock also took a beating.

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New Tools to Get Timely & Targeted with Triggered Emails

Klaviyo

When it comes to email marketing, quality over quantity is an important principle to guide both how you grow your email list as well as how you ramp up your email sending. Being mindful of how many emails you’re firing to the average customer or subscriber can make or break your marketing strategy overtime. Following the launch of Klaviyo’s new visual flow builder , marketers now have new tools available to gain more control over how and when automated emails send.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.