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By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. As Siri, Alexa and Google use the power of AI to make everyday life more efficient than ever before, it is easy to see how this technology can yield opportunities for advertisers, retailers and brands.
Ever have one of those days where you needed more traffic but the thought of adding another keyword to your sales page and re-optimize the metadata just made you want to poke out an eye? Every marketer has been there, and it’s especially tough in the ecommerce space. Traffic is our lifeblood, and when it dips, you want to do anything you can to fix it.
IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus from hotel to expo center along with representatives from Nordstrom, Walmart, Macy’s and more. The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.
Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site.
We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.
The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Even when used with good intentions, as Facebook CEO Mark Zuckerberg alleged his company did, data can lead people, and businesses, astray.
The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. Even when used with good intentions, as Facebook CEO Mark Zuckerberg alleged his company did, data can lead people, and businesses, astray.
Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].
Marketing is an industry full to the brim with buzzwords. Whether you’re a seasoned pro or a complete newbie, you’ve probably secretly Googled a few jargon-filled expressions so you can appear smart in meetings. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood.
There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. Build off it. Adapt it. There’s no need to start from nothing. And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results.
Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
I have a new work crush. It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. My new marketer inspiration? Denise Karkos, CMO of TD Ameritrade, who talked us through what it means – and why it’s so CRITICAL – to be an accountable CMO. Here’s a […].
If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.
You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes on and on. But guest posting isn’t always the best way to expand your reach or improve your authority.
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to buy products from you.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers – the most […].
By Chris Whitlow, Edukate Nearly a third of all American workers bring their personal financial stresses to the workplace. For retail sales workers in particular, many are living paycheck to paycheck. This unique challenge creates an opportunity for employers to offer personalized solutions to address employees’ short-term financial stressors, to not only reduce absenteeism and lower turnover rates but also increase employee health and happiness.
Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers.
Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options — they want to buy products in-store as well as directly from their favorite brands online.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Single customer view. Real-time insights. Customer engagement strategy. Buzz words? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of them can be achieved without a robust database marketing strategy. Stephanie Liu and I recently tackled the world of customer database services in two reports. “The Forrester Wave™: Customer […].
By Klaudia Tirico, Features Editor Every year, Retail TouchPoints kicks off its annual Retail Innovation Conference by hosting a Store Tours event that gives attendees a first-hand look behind the scenes at leading retail brands. This year, attendees spent Monday, April 30 at The Shops at Columbus Circle in New York City, visiting five retail locations and hearing about them straight from the executives themselves.
In this ViralSweep review we discuss how ViralSweep makes running viral giveaways easy for brands, ecommerce merchants, bloggers, influencers and website owners so each campaign successfully helps grow their business and their customer base. The post ViralSweep Spotlight: Run Viral Giveaways Your Way appeared first on A Better Lemonade Stand.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
When salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them. We then saw multiple suspensions and resignations, and on May 2nd, 2018 Cambridge Analytica announced it […].
You’ve attracted a consumer to your site and won them over on a particular product, but most eCommerce marketers know that doesn’t guarantee a sale. Shopping cart and checkout functionality can make or break a sale. It can also make a big difference to your average order value (AOV). Each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using: which features are trending and becoming the norm.
We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.
It turns out that most retailers that find themselves at–or edging ever closer to–the precipice have much more of a revenue problem than having expenses that are fundamentally too high. And yet so many relentlessly focus on cutting costs, often leading to a further reduction in customer service. It turns out that when the major lever a company has to drive the top line is deep discounting, they mostly end up attracting the promiscuous shopper while simultaneously lowering the margi
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that Dell’s crown jewel (direct channel business) was a revolution, not a religion. The very thing that anchored its messaging and competitive advantage over the first 15 years was not an absolute. Back then, it was a lesson in customer […].
Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.
Editor’s note: We provide advanced email marketing workshops for Klaviyo customers throughout the year to teach topics from advanced email segmentation to automated email series to the state of the industry. The following video and transcripts are an excerpt from Jake’s presentation on list growth and management at our New York City workshop. The post Email Deliverability: Inbox Providers Breakdown appeared first on Klaviyo.
Can you believe that a little more than two decades ago, Amazon was still one man, a light bulb idea and a home garage? Circa 1994, Jeff Bezos began working on a business plan (yes, in his garage) for what would eventually become the largest internet retailer in the US. In 1995, the company made its official debut. Since then, a lot has changed. The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competit
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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