RTP blog

APRIL 30, 2018

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. As Siri, Alexa and Google use the power of AI to make everyday life more efficient than ever before, it is easy to see how this technology can yield opportunities for advertisers, retailers and brands.

Customer Experience 170

Customer Experience Customer Retail Technology 170

Ecommerce Platforms

MAY 3, 2018

Ever have one of those days where you needed more traffic but the thought of adding another keyword to your sales page and re-optimize the metadata just made you want to poke out an eye? Every marketer has been there, and it’s especially tough in the ecommerce space. Traffic is our lifeblood, and when it dips, you want to do anything you can to fix it.

eCommerce 116

eCommerce SEO Social Media eCommerce Platforms 116

BigCommerce

MAY 4, 2018

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus from hotel to expo center along with representatives from Nordstrom, Walmart, Macy’s and more. The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

Workshop 419

Workshop Presentation eCommerce Payment Services 419

Forrester eCommerce

APRIL 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].

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Marketing Channel Management Technology 334

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site.

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BigCommerce Marketing eCommerce Social Media 285

Optimizely

MAY 3, 2018

Marketing is an industry full to the brim with buzzwords. Whether you’re a seasoned pro or a complete newbie, you’ve probably secretly Googled a few jargon-filled expressions so you can appear smart in meetings. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood.

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Omnichannel Marketing B2C Channel 220

Forrester eCommerce

MAY 1, 2018

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].

Technology 326

Technology 326

Kissmetrics

MAY 2, 2018

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

Shipping Costs 236

Shipping Costs Events Operations Shipping 236

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

RTP blog

MAY 4, 2018

By Chris Whitlow, Edukate Nearly a third of all American workers bring their personal financial stresses to the workplace. For retail sales workers in particular, many are living paycheck to paycheck. This unique challenge creates an opportunity for employers to offer personalized solutions to address employees’ short-term financial stressors, to not only reduce absenteeism and lower turnover rates but also increase employee health and happiness.

Retail 150

Retail Management Other 150

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

MAY 3, 2018

I have a new work crush. It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. My new marketer inspiration? Denise Karkos, CMO of TD Ameritrade, who talked us through what it means – and why it’s so CRITICAL – to be an accountable CMO. Here’s a […].

Marketing 304

Marketing Management 304

Kissmetrics

MAY 2, 2018

There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. Build off it. Adapt it. There’s no need to start from nothing. And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results.

White Paper 236

White Paper Webinar Social Media Blog 236

Optimizely

MAY 1, 2018

Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options — they want to buy products in-store as well as directly from their favorite brands online.

Consumer 150

Consumer Marketing B2C eCommerce 150

RTP blog

MAY 2, 2018

By Klaudia Tirico, Features Editor Every year, Retail TouchPoints kicks off its annual Retail Innovation Conference by hosting a Store Tours event that gives attendees a first-hand look behind the scenes at leading retail brands. This year, attendees spent Monday, April 30 at The Shops at Columbus Circle in New York City, visiting five retail locations and hearing about them straight from the executives themselves.

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Books Home Furnishings eCommerce Shipping Costs 150

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

APRIL 30, 2018

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers – the most […].

eCommerce 278

eCommerce eCommerce Marketing Events Consumer 278

Kissmetrics

MAY 4, 2018

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes on and on. But guest posting isn’t always the best way to expand your reach or improve your authority.

Blog 211

Blog Social Media Books Improvements 211

My Wife Quit Her Job

MAY 4, 2018

Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now.

Social Media 202

Social Media Books Marketing Other 202

SellBrite

APRIL 30, 2018

To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to buy products from you.

eCommerce 145

eCommerce Marketing Shipping Blog 145

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

MAY 1, 2018

Single customer view. Real-time insights. Customer engagement strategy. Buzz words? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of them can be achieved without a robust database marketing strategy. Stephanie Liu and I recently tackled the world of customer database services in two reports. “The Forrester Wave™: Customer […].

Marketing 278

Marketing Customer 278

Kissmetrics

MAY 1, 2018

Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers.

Social Media 205

Social Media Games B2B Marketing 205

A Better Lemonade Stand

APRIL 30, 2018

In this ViralSweep review we discuss how ViralSweep makes running viral giveaways easy for brands, ecommerce merchants, bloggers, influencers and website owners so each campaign successfully helps grow their business and their customer base. The post ViralSweep Spotlight: Run Viral Giveaways Your Way appeared first on A Better Lemonade Stand.

eCommerce 128

eCommerce Customer 128

Fastr

MAY 4, 2018

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Jewelry 100

Jewelry Customer eCommerce 100

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

MAY 3, 2018

When salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them. We then saw multiple suspensions and resignations, and on May 2nd, 2018 Cambridge Analytica announced it […].

Customer Experience 268

Customer Experience Customer 268

Kissmetrics

MAY 2, 2018

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

Shipping Costs 117

Shipping Costs Events Operations Shipping 117

Inflow Insights

MAY 1, 2018

You’ve attracted a consumer to your site and won them over on a particular product, but most eCommerce marketers know that doesn’t guarantee a sale. Shopping cart and checkout functionality can make or break a sale. It can also make a big difference to your average order value (AOV). Each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using: which features are trending and becoming the norm.

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Shopping Carts Shipping Costs eCommerce Shipping 117

Steve Dennis

MAY 1, 2018

It turns out that most retailers that find themselves at–or edging ever closer to–the precipice have much more of a revenue problem than having expenses that are fundamentally too high. And yet so many relentlessly focus on cutting costs, often leading to a further reduction in customer service. It turns out that when the major lever a company has to drive the top line is deep discounting, they mostly end up attracting the promiscuous shopper while simultaneously lowering the margi

Improvements 108

Improvements Customer Retail 108

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

APRIL 30, 2018

The executive summary here is simple: We think this is a harmonious merger. Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […].

Marketing 253

Marketing B2B Blog Customer 253

Klaviyo

APRIL 30, 2018

Editor’s note: We provide advanced email marketing workshops for Klaviyo customers throughout the year to teach topics from advanced email segmentation to automated email series to the state of the industry. The following video and transcripts are an excerpt from Jake’s presentation on list growth and management at our New York City workshop. The post Email Deliverability: Inbox Providers Breakdown appeared first on Klaviyo.

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Workshop Presentation Management Marketing 96

SellBrite

MAY 4, 2018

Inventory management isn’t just another form of record keeping. As an online seller, inventory management makes or breaks your bottom line. Solid inventory management is the key to a healthy ecommerce cash flow. With good inventory management, sellers clearly understand how much stock they need to order to make a profit. Without that clarity, sellers risk lowering their profits by accidentally under- or overstocking.

Shipping Costs 83

Shipping Costs Management Fulfillment Multichannel 83

ecomdash

MAY 3, 2018

As an online retailer, your product content is extremely important. In fact, 87% of shoppers rate product descriptions in the top three most important influencers in their purchasing. To optimize product content and increase your sales, check out these following five tips. Read more. The post Optimize Your Product Content to Boost Ecommerce Sales appeared first on ecomdash.

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eCommerce Online Retail Retail Blog 82

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail