Forrester eCommerce
SEPTEMBER 23, 2024
As artificial intelligence (AI) becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customer and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance.
Retail TouchPoints
SEPTEMBER 25, 2024
For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. TikTok has noted this trend on its platform, where it says 57% of users utilize its search functionality and 23% search for something within 30 seconds of opening the TikTok app. Image courtesy TikTok Now TikTok has introduced a new way for brands to capitalize on this trend, with a new Search Ads offering that will allow brands to place th
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Practical eCommerce
SEPTEMBER 23, 2024
Only Google knows most ranking signals, although some are public. Examples include keyword usage, content structure, and backlinks. The post How to Compare SEO of Competing URLs appeared first on Practical Ecommerce.
RetailDive
SEPTEMBER 23, 2024
Amid a high-profile backlash, many businesses are scrutinizing their policies. But the vast majority end up sticking with DEI, in part because it’s key to growth.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Groove
SEPTEMBER 23, 2024
With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. However, competition is fierce as businesses across industries strive to get their ads featured. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.
Forrester eCommerce
SEPTEMBER 26, 2024
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
SEPTEMBER 27, 2024
American Eagle has filed a lawsuit against Amazon , claiming the ecommerce giant has used and manipulated trademark branding for its Aerie and Offline by Aerie lines to deceive online shoppers. The retailer is seeking a tripling of its actual damages, punitive damages and demanding that Amazon cease further infringements, according to CNBC. In the lawsuit, which was filed in a Manhattan federal court earlier this week, AEO claimed Amazon participated in “flagrant, unauthorized use” of the Aerie
Groove
SEPTEMBER 25, 2024
Facebook is the biggest social network in the world, boasting more than 3 billion users as of April 2024. With such an enormous pool of potential customers at their fingertips, eCommerce businesses can't afford to ignore advertising on the platform. Many companies rely on a Facebook advertising agency to run their campaigns, but some agencies make critical errors that cost significant amounts of time and money.
Forrester eCommerce
SEPTEMBER 24, 2024
Last week, CrowdStrike held its yearly user conference, Fal.Con, in Las Vegas. The conference comes just two short months after CrowdStrike issued a config update that took down 8.5 million Windows endpoints, which disrupted air travel, hospitals, and media outlets while impacting many other industries.
SheerID
SEPTEMBER 23, 2024
SheerID and Flyla Join Forces to Offer Verified Student Flight Discounts, Empowering Airlines to Confidently Deliver Exclusive Fare Programs Directly to Students.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
SEPTEMBER 24, 2024
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart entering the space through M&A and streamers doubling down on global expansion, new challenges and opportunities are emerging. If you’re looking to experiment and thrive in the CTV space, here are three tactics for optimizing success: Crafting the Most Effective Targeting Strategy In order to get consumers to look up from their phones during a comme
Groove
SEPTEMBER 23, 2024
We're excited to announce that our Founder and CEO, Ethan Giffin, recently appeared on the Management Blueprint Podcast hosted by Steve Preda. In this insightful episode, Ethan shared valuable perspectives on scaling eCommerce businesses and discussed Groove Commerce's innovative approaches to helping brands succeed online. Key Highlights from the Podcast: The eCommerce Scorecard : Ethan introduced our proprietary framework for measuring and improving eCommerce performance.
Forrester eCommerce
SEPTEMBER 25, 2024
MAICON 2024 insights and inspiration are still resonating. Learn three key lessons that set marketers up for success in an uncertain future.
RetailDive
SEPTEMBER 27, 2024
The celebrations and events retailer said its responding to consumers, who continued to feel budgetary pressure.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
SEPTEMBER 24, 2024
Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience. The retailer will add dedicated customization and collaboration areas in stores that are designed to provide personal, full-service experiences and are capable of hosting wedding parties, friend groups and “any other consumers looking to create memories that last,” according to a company press release.
Groove
SEPTEMBER 23, 2024
In today’s increasingly digital world, it’s key to work with a digital strategy agency to give your eCommerce business the tools it needs to grow. While you’re busy running the day-to-day operations of your company, digital strategy consultants will help you navigate the complexities of online marketing. They prioritize growth, store performance, and customer engagement.
Forrester eCommerce
SEPTEMBER 25, 2024
We’ve been talking a lot about the security challenges with Artificial Intelligence (AI) at Forrester, specifically Generative AI. We’ve researched the buzz on AI PC’s and think 2025 is when they’ll start to gain adoption. But what about mobile?
RetailDive
SEPTEMBER 26, 2024
The number of purchases done on mobile devices is expected to grow more than 10% compared to last year and will make up 53.2% of all online shopping.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
SEPTEMBER 26, 2024
Big Lots is moving full steam ahead despite its recent bankruptcy filing and sale. In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” Big Lots Fights its Way Back Big Lots has struggled to find its footing since the pandemic, with recent factors such as high inflation and interest rates continuing
Groove
SEPTEMBER 23, 2024
It has been said that it's never a good idea to put all your eggs in one basket, and this sentiment certainly applies to e-commerce marketing. If you want to give yourself the best possible chance of attracting new customers and making your online store a success, you need to take a wide-ranging approach to e-commerce marketing that includes many different methods and strategies.
Forrester eCommerce
SEPTEMBER 24, 2024
This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.
RetailDive
SEPTEMBER 23, 2024
Gellé Frères, a French skin care retailer, has already been testing the tool that can convert a single product image into multiple videos.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
SEPTEMBER 24, 2024
Nearly three of every 10 purchases by American consumers will be made online as the end of this decade nears, according to projections from Forrester in its U.S. Online Retail Forecast, 2024 to 2029. The research and technology firm projects that online U.S. retail sales will increase from $1.2 trillion in 2024 to $1.8 trillion in 2029, a five -year compound annual growth rate (CAGR) of 8.4% that will increase ecommerce’s share of total retail sales from 23.4% this year to 29.3% in 2029.
Practical eCommerce
SEPTEMBER 24, 2024
Google's search results appear to rank AI-generated content. What's the official policy? The post Ask an Expert: Does Google Index AI Content? appeared first on Practical Ecommerce.
Forrester eCommerce
SEPTEMBER 23, 2024
Get a detailed look at the winner of this year's Forrester Enterprise Architecture Award for EMEA DRÄXLMAIER Group.
RetailDive
SEPTEMBER 25, 2024
CEO Matt Baer said the company’s cost cuts and customer experience changes are paying off, but warned that “transformations take time.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
SEPTEMBER 27, 2024
Julie Rosen, President of Retail at Bath & Body Works , will leave the company by “mutual agreement,” as the retailer eliminates her role. Most of the functions that had reported to Rosen will now report to CEO Gina Boswell, who was named to the post in November 2022. The retailer also reaffirmed its guidance for its fiscal 2024, which will end in March 2025.
RetailWire
SEPTEMBER 23, 2024
KFC is the first fast-food chain to introduce this training.
Forrester eCommerce
SEPTEMBER 26, 2024
Customers’ task completion is a measure of success for many companies, but to create a good user experience, it is just the bare minimum. There is more to consider for creating good, fulfilling experiences. Learn key practices to enhance user trust and confidence in digital experiences.
RetailDive
SEPTEMBER 27, 2024
Markus Neubrand will replace 19-year Puma veteran Hubert Hinterseher as CFO next month as the retailer continues efforts to improve its brand desirability.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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