Kissmetrics
APRIL 23, 2019
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
Optimizely
APRIL 25, 2019
You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value.
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ecomdash
APRIL 23, 2019
We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. [ Source ]. Repeat customers spend 67% more than new customers. [ Source ]. The data doesn’t lie. What’s best for your online store is retaining your current customers and putting a system in place that turns new customers into old ones.
Forrester eCommerce
APRIL 23, 2019
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
APRIL 25, 2019
What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. eCommerce A/B testing mirrors the scientific method and helps businesses isolate individual elements that influence results.
BigCommerce
APRIL 25, 2019
Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.
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Forrester eCommerce
APRIL 23, 2019
(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand name: Anthos. Anthos promises to help software delivery teams build and manage modern applications across multiple cloud platforms, including on-premises and public […].
RTP blog
APRIL 26, 2019
By Alexa Lemzy, TextMagic In the modern retail market, creating an enjoyable and convenient shopping experience is just as important as having the best prices and products. Consumers now have a huge number of choices about where to do business no matter what they are looking to buy, so a great shopper experience becomes a major factor in keeping your customers coming back again and again.
BigCommerce
APRIL 25, 2019
Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.
My Wife Quit Her Job
APRIL 24, 2019
Today, I’m happy to have my friend Colin Jones on the show. Colin was a professional black jack player and made over $4 million dollars by counting cards at casinos. But today, he runs a successful online business teaching others how to beat the casinos over at BlackjackApprenticeship.com. Today, we’re going to talk about his entrepreneurial journey and how he’s created an incredible business based on his previous hobby.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
APRIL 22, 2019
At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, prior to Forrester’s acquisition of Sirius, I was […].
RTP blog
APRIL 24, 2019
Just in time for Earth Day, various retailers such as H&M , Target , Gap Inc. and Ashley Furniture have gone out of their way to reveal or promote new sustainability initiatives, designed to promote more environmentally conscious decision-making among consumers and retailers alike. The push for sustainability isn’t exactly new, but it’s a subject more retailers are feeling comfortable — and even responsible for — bringing up and promoting.
Optimizely
APRIL 22, 2019
With more people realizing the harmful impacts of fast fashion , ethical fashion brands have emerged as an exciting new category in ecommerce. And ecommerce jewelry brand, Soko , makes ethical fashion look gorgeous. A favorite of both Oprah and Michelle Obama, this brand is seriously polished. But is their marketing as impressive as the women wearing their jewelry?
Omnisend
APRIL 26, 2019
It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour. That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
APRIL 24, 2019
Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? We wanted […].
RTP blog
APRIL 22, 2019
By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S. retailers had announced the closure of a record number of stores, with Toys ‘R’ Us announcing 881 closures, Walgreens closing 600 outlets and Sears revealing plans to close 284 stores, according to Statista.com.
Ecommerce Platforms
APRIL 22, 2019
Bold Commerce is a comprehensive portfolio of eCommerce tools designed to enhance and optimize your profits. But, what can it do for your business? As any eCommerce organization knows, there's more to running a successful business than having a stunning website. You also need endless ways to upsell, cross-sell, and nurture relationships with your customers.
GetElastic
APRIL 23, 2019
Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. . Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
APRIL 24, 2019
At the end of 2018, Forrester’s cloud team made some bold predictions about how cloud computing would accelerate enterprise digital transformation everywhere, from the data center to the mobile device to the edge. And we were right: Enterprise demand is exploding, new cloud platform services are being launched monthly, and public cloud services are coming […].
Optimizely
APRIL 22, 2019
VentureFizz. The post The VentureFizz Podcast: Mark Gally – CEO at Zaius appeared first on Zaius.
Ecommerce Platforms
APRIL 24, 2019
I know the drill. Finding a safe fulfillment service is always part of my dropshipping journey. This Shipmonk review unmasks what one ought to know. Any shrewd business person will do a background check to gain more clarity. It's more of standard practice. I get the pressure of having to deal with the best order handling platform. There are lots of similar apps that could as well, serve as an alternative.
GetElastic
APRIL 22, 2019
Animated videos are simple, easy to understand and most importantly fun to watch. They allow businesses to turn a complex situation or issue into a visually appealing explanation. They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
APRIL 25, 2019
Healthcare organizations (HCOs) must be customer-obsessed. Forrester recently brought together practitioners from various HCOs across all sectors to discuss the importance of using customer experience (CX) as a strategic differentiator in healthcare. The digital economy that we live in every day as consumers, heavily focused on convenience and time, has laid the groundwork for the […].
SellBrite
APRIL 26, 2019
If you’re an ecommerce marketer or entrepreneur and you want to get more traffic and sales from Instagram, you’re in the right place. Ecommerce companies are constantly asking themselves… How do I use Instagram for business? And the answer right now, undoubtedly, is Instagram Live. It’s one of the most undersaturated features of Instagram and therefore has the largest organic reach.
Omnisend
APRIL 24, 2019
There are millions of ecommerce stores that exist as of 2019, with new ones in every niche possible popping up every single day. The ecommerce market is saturated, and that means that competition is very high, no matter which niche you find yourself in. So how do you compete when it seems there’s a new Read more The post Omnisend and Smile: How Rewards Fit Into Omnichannel Marketing appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
APRIL 24, 2019
Customer experience, platform models, digital noise, oh my! If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Where do you start? How do you start? Who can help? Who has done it well? Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
APRIL 22, 2019
Digital transformation is your opportunity to reimagine your company from the ground up – don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives we developed the Forrester Digital […].
A Better Lemonade Stand
APRIL 22, 2019
Everything you need to know about how to create digital products, where to sell digital products, how to price digital products & more! The post How to Sell Digital Products Online: Digital Products vs. Physical Products appeared first on A Better Lemonade Stand.
Omnisend
APRIL 23, 2019
Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out. Yet according to Bain & Company research: 80% of CEOs believe they deliver an excellent service; while only 8% of customers actually agree. So how Read more The post 5 Ways to Use Email to Create an Epic Customer Experience appeared first on Ecommerce Marketing Automation | Omnisend.
Steve Dennis
APRIL 20, 2019
Macy’s just launched Story concept shops in 36 stores across the United States. The new “narrative-driven retail experience” occupies about 1,500 square feet in most stores. The move comes less than a year after Macy’s acquired the Story brand and made its founder, Rachel Shechtman, its brand experience officer. This is the latest step in Macy’s attempts to become more relevant and remarkable after years of declining market share and lackluster profitability.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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