Webbula
OCTOBER 1, 2019
If you’re an email marketer there’s no doubt that there is a constant misconception between the services of email hygiene, verification, and validation. Getting any two email verification companies to. The post Understanding Email Verification and Hygiene | What’s The Difference? appeared first on Webbula.
Steve Dennis
SEPTEMBER 28, 2019
It finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores are not going away. Traditional retailers are not all doomed. And Mexico is never paying for that wall. In the United States it’s a virtual certainty that this year will end with physical stores sales not only being up year over year (again) but also, according to eMarketer , contributing more in
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ROI Revolution
SEPTEMBER 30, 2019
Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages. By using keywords effectively, you help search engines understand the “main ideas” of each page, which (in combination with other signals) allows them to provide the most relevant and valuable results to people using the search engines.
RTP blog
OCTOBER 2, 2019
Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. While the retailer thrived throughout the 2000s, in recent years Forever 21 has been plagued with many of the same issues as its mall-based apparel contemporaries, including slowing sales and traffic, increasing competition and most recently, the introduction of newer, more sustainable business models, including subscription rental and secondhand appa
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
FastSpring
OCTOBER 3, 2019
Cross-selling and upselling is all about giving your customer the right solution for their unique needs. Whether you sell them a higher-quality/more comprehensive version of the product or an add-on to complement their purchase, both your customers and your bottom line come out ahead of the game. Now, you just need to decide on the right sales strategy.
TradeGecko
OCTOBER 4, 2019
Guest post by Easyship The holidays are always a magical time of year.
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Wiser
OCTOBER 1, 2019
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway.
GetElastic
OCTOBER 4, 2019
Having enjoyed a good run in the financial space for a while, blockchain technology is about to disrupt ecommerce. A recent Statista report reveals that by 2021, the global blockchain market is expected to experience a surge of over 400 percent. Since 2008, blockchain currency has changed how people view financial transactions. It wasn’t backed by any commodity and had no central authority or bank for that matter.
BigCommerce
OCTOBER 1, 2019
You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…
Forrester eCommerce
OCTOBER 2, 2019
The world of emerging tech by nature is fast moving and ever changing, and consequently, it’s difficult to get a handle on the state of the various markets, not to mention leveraging them in driving business innovation. Forrester’s Emerging Tech Spotlights have previously identified and characterized the various emerging technologies that are worth your time.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Kissmetrics
OCTOBER 1, 2019
Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.
Groove
OCTOBER 2, 2019
Choosing an eCommerce platform is often a stressful and time-consuming endeavor. From functionality to customization and overall pricing, it’s important to understand how each factor will affect your project and business. Although there's never a one-size-fits-all solution, we often find BigCommerce accommodates the needs of many growing, mid-marketing and enterprise retailers.
BigCommerce
OCTOBER 2, 2019
At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification.
Forrester eCommerce
OCTOBER 2, 2019
Forrester just published new research outlining the future of small and midsize business banking (also called SME banking to refer to SMEs, or small- and medium-sized enterprises). If you’re an executive at a traditional bank, it contains some grim and gloomy predictions. If you’re a Forrester client, you can read the brand new full report […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ecommerce Platforms
SEPTEMBER 30, 2019
The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because I’ve been there too.
RTP blog
SEPTEMBER 30, 2019
By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole. Unfortunately, many online retailers do not have the knowledge or tools to filter counterfeit products for every single item sold on their sites.
BigCommerce
OCTOBER 3, 2019
Can we be frank for a minute?
Forrester eCommerce
OCTOBER 4, 2019
This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Ecommerce Platforms
SEPTEMBER 30, 2019
If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired. Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions.
Omnisend
OCTOBER 4, 2019
After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. Although selling these products is legal, CBD merchants and marketers face limitations in marketing them.
BigCommerce
OCTOBER 4, 2019
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to…
Forrester eCommerce
OCTOBER 2, 2019
Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously, we covered “chat” and the general reasons why chatbots may misinterpret your request or have trouble understanding what you’re asking. In this post, we will cover the problems that the “bot” side of chatbots […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MakeWebBetter
OCTOBER 1, 2019
Who likes to get hold in fetters? I guess nobody. But, when it comes to Google Ads, there is no option instead go with the guidelines. Personally, every time, when I use to wrap Ads content, I feel like stepping into a skyscraper barefooted, even if a little wave can make me fall. Strictly 30 […]. The post How To Create Highest-Performing Google Search Ads That Convert appeared first on MakeWebBetter.
SellBrite
OCTOBER 2, 2019
Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social media presence and sign up for the Amazon affiliate program. Amazon’s affiliate program, also known as Amazon Associates, is an affiliate marketing program that allows users to monetize their websites, blogs or social media.
GetElastic
SEPTEMBER 30, 2019
B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.
Forrester eCommerce
OCTOBER 3, 2019
The most wonderful time of the year for retailers is fast approaching. Get a sneak preview of the forecast for US online holiday sales.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
My Wife Quit Her Job
OCTOBER 2, 2019
Today, I’m with my partner Toni Anderson and we’re reporting live at the Klaviyo conference in Boston. Unlike other company sponsored events, what sets Klaviyo-con apart from the rest is the insane employee to attendee ratio. At Klaviyo-con, there’s literally 1 employee to answer questions for every 2 attendees which is crazy. In this episode, Toni and I share our key email marketing takeaways from Klaviyo Boston Day 1.
Salsify
OCTOBER 1, 2019
Salsify is partnering with Instagram to help brands leverage Checkout on Instagram, now in beta with select brands in the US. With more than 130 million Instagrammers already interacting with shopping posts each month, this partnership gives brands the ability to expand their reach and keep pace with the many ways the digital shelf can come to life.
GetElastic
OCTOBER 3, 2019
In this short video, Brian Beck discusses why headless commerce is a great way for B2B organizations to future-proof their business. Headless commerce offers flexibility and allows for organizations to maintain an optimized frontend. Headless commerce can also be used in applications outside the website – think IoT and beyond. The post Brian Beck, B2B ecommerce expert and author, on headless commerce [video] appeared first on Get Elastic Ecommerce Blog.
Forrester eCommerce
OCTOBER 4, 2019
(Jeremy Vale coauthored this post.) All eyes may be on on Hong Kong right now and its use of facial recognition to identify protesters, but a far more enlightening case — for those fortunate to have less antagonistic relationships with local authorities — can be found in the small Swedish town of Skellefteå (“sche-left-eye-o“), […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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