GetElastic
NOVEMBER 22, 2019
Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates. Most of the time, UX revolves around enhancing the experience consumers have when interacting with your product. It’s about making sure they find value in what you’re offering.
BigCommerce
NOVEMBER 19, 2019
Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…
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Inflow Insights
NOVEMBER 18, 2019
Do you want to use A/B testing to increase the conversion rate on your eCommerce site? Before you start running one of those tests, it’s a good idea to make sure that you set it up correctly. A rigorously-run test can increase conversions, but if the parameters are flawed then the decisions you make based on the test could be too. In this post, we’ll outline the worst eCommerce A/B testing errors that we see online stores make.
BigCommerce
NOVEMBER 20, 2019
Trends come and go in ecommerce. Customer expectations expand as quickly as online stores strive to meet them.
ESW
NOVEMBER 18, 2019
Cloud infrastructure has fundamentally changed the way IT services are provided. Soon, it may change the way that key business services are offered, too. Business as a Service (BaaS), an application of the Everything as a Service (XaaS) model, provides real-life services like marketing and accounting in much the same way cloud storage is delivered to businesses now — through an instant, on-demand service whereby you only pay for what you use.
Smile.io
NOVEMBER 21, 2019
If you’re not already playing games with your customers, it’s time to press start. Millions of brands are increasing their customer engagement and optimizing their customer experience with gamification. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement. “[Gamification is] the process of taking something that already exists - a website, an enterprise application, an online community - and integrating ga
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ChannelAdvisor
NOVEMBER 20, 2019
Has this ever happened to you? . It’s time to renew a shipping contract. You’ve been buried under a mountain of mission-critical tasks — everything from juggling inventory to handling returns — which means your time is limited. So rather than reading and reviewing the fine print, you simply ask where to sign. It’s worked in the past, so there’s really no need to revisit what’s in there.
Retail Technology Review
NOVEMBER 19, 2019
By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno. It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend.
SheerID
NOVEMBER 21, 2019
The post How to Create Personalized Marketing in the Wake of CCPA appeared first on SheerID.
Forrester eCommerce
NOVEMBER 22, 2019
Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns. The session will: Help you understand the various technologies and […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Kissmetrics
NOVEMBER 19, 2019
It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.
Groove
NOVEMBER 22, 2019
By 2021, mobile eCommerce will account for 54% of total online sales. Companies like Snapchat are cashing in on this opportunity by offering eCommerce companies the tools they need to succeed. To help merchants like you, we’ve created this blog to cover: Different Snapchat ad formats. Buying habits of users. An exemplary success story. Metrics. Influencer marketing and tips.
Optimizely
NOVEMBER 19, 2019
Many marketers tell us that their biggest strategy for holiday is to do the same thing they do all year—but with the volume turned up. Normally source traffic from social? Let’s source more! Send marketing promos weekly? How about 2 or 3 times per week! Cart and browse abandon nurturing? More of it! Last year at Zaius, we saw the average retailer send twice as many emails in the month before Christmas than in the previous month.
Forrester eCommerce
NOVEMBER 21, 2019
This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers. This is my third year attending, and I always look forward to going for a few reasons: 1) This is a small, targeted half-day security conference — perfect for a forced […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
RTP blog
NOVEMBER 22, 2019
By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day. While growth is slowing, it remains strong and impressive for a company as large as Alibaba.
BigCommerce
NOVEMBER 21, 2019
So you’re running a plethora of ad campaigns across Google, Facebook, LinkedIn, Twitter and more, and you’re wondering: Should I…
Optimizely
NOVEMBER 21, 2019
The first rule of (un)Panel is that YOU are the panelist. Everyone participates, providing perspective about the trends, opportunities, and challenges you face. Over the past two weeks, we’ve toured through Boston and New York, spreading customer experience insights and the good word of relevance. These unPanels have provided the clearest picture of what’s happening in retail, as well as what’s to come, thanks to the voices of leading brands and retailers.
Forrester eCommerce
NOVEMBER 20, 2019
I’ve been there just like you. As a content creator before Forrester I produced 3,000 videos and managed my assets like you probably do–or did. Content was across multiple hard drives, FTP servers, personal cloud storage, and wherever else it might land. “Workflow” was done through email and spreadsheets and determining content ROI was tough. […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Groove
NOVEMBER 19, 2019
Paid search engine marketing helps drive traffic to your eCommerce website. However, complementing SEM efforts with search engine optimization (SEO) can take your website’s reach to the next level. Before you launch a new site or update an existing one, it’s critical to optimize your content and website structure. To help with your eCommerce SEO efforts, we’ve created a concise checklist.
MakeWebBetter
NOVEMBER 19, 2019
Non-store retail sales last month accounted for 11.813 percent of the total, compared with 11.807 percent for general merchandise. ? CNBC Reports The online market is outracing the physical stores. Although the rumors spread across claims that many Brick & Mortar stores have shifted slightly to online retail sales as well through the small WooCommerce […].
My Wife Quit Her Job
NOVEMBER 20, 2019
Today, I’m thrilled to have my friend Michelle Schroeder Gardner on the show. Michelle started out with over $40K in debt and hustled her way to becoming a millionaire by starting her blog MakingSenseOfCents.com at the age of 22. Today, she earns over 100K per month from blogging through affiliate marketing and teaches a popular affiliate marketing course.
Forrester eCommerce
NOVEMBER 17, 2019
So, we issued our 2020 DevOps predictions. We were limited in number and format and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates. We’ve governed and managed IT for decades on the plan/build/run operating model, but […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
RTP blog
NOVEMBER 20, 2019
Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020. The move will be a first for a major retail event, with the goal of pushing back against the underrepresentation of women in leadership and executive roles within the industry and beyond: The Conference Board recently reported that the number of female CEOs in the S&P 500 dropped by 20% in 2018, from a high of 27 the previous year to just 22.
GetElastic
NOVEMBER 20, 2019
In 333 BC, Alexander the Great was marching boldly through what would come to be known as the Turkish region of Asia. He came upon a city called Gordium, named for the ancient king Gordius, the father of the more well-known Midas. Alexander was shown Gordius’ chariot, which was tied to a pole by means of a very elaborate patchwork of knots that formed a single mega knot.
My Wife Quit Her Job
NOVEMBER 18, 2019
If you’ve ever met me in real life, you probably know that I have a tendency to blurt out whatever is on my mind. Sometimes what comes out of my mouth is inappropriate. Sometimes it’s embarrassing. And sometimes, it’s what everyone else is thinking but unwilling to say out loud. But it’s who I am and I don’t care:). What’s funny though is that I was a completely different person as a kid.
Forrester eCommerce
NOVEMBER 21, 2019
In a previous post I wrote about why $ is the only CX metric that really matters. So, how do you make it the centerpiece of your CX measurement program? The basic principle is about as simple and compelling as it gets. Let’s start with something that everyone in business already accepts: Some customers are […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
RTP blog
NOVEMBER 18, 2019
By Nir Kossovsky, Steel City Re The retail sector is a prime target for private equity firms, as investors provide capital and expertise to both early stage retailers with promising expansion potential and established brands seeking support for new strategies and hoping a new capital structure will enable greater agility and innovation. However, in the wake of disappointing IPOs by Uber and other well-known brands and Chapter 11 filings by several prominent private equity-backed retailers, inves
Omniconvert
NOVEMBER 21, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with April Dunford, marketing strategy consultant, a passionate market positioning expert and digital start-ups mentor. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.
GetElastic
NOVEMBER 21, 2019
We know that click fraud is a costly threat source facing advertisers. The question we’re left to ask, though, is “why?”. What is the motivation behind these fraudsters’ actions? How do they translate clicks into cash? And, most importantly, what can we do to insulate the market against risk in the face of ever-increasing numbers of attacks? How & Why Online Advertising Works.
Forrester eCommerce
NOVEMBER 18, 2019
With the influx of new channel partner types across the ecosystem, moving them quickly and efficiently from recruitment to productivity relies on automated and scalable onboarding technology. Channel leaders can overwhelm new channel partners with too much information that is not relevant to their role or focus. The unfortunate, and too frequent, result is a […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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