Sat.Mar 07, 2020 - Fri.Mar 13, 2020

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The Ultimate Return On Investment: Online Communities

BigCommerce

What if you could get a 6,469% ROI on your marketing efforts?

Marketing 323
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile.

eCommerce 204
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The Anatomy of Top-Notch Email Newsletter Design for 2020

Omnisend

Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to? When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic. These are plain text emails staffed with important things. Being beautiful isn’t part of Read more The post The Anatomy of Top-Notch Email Newsletter Design for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

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Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.

Marketing 544
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State of AI in Sales & Marketing 2025

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13 Amazing Free Chrome Extensions For SEO

Kissmetrics

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

SEO 363
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Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC

BigCommerce

Think about the first time you purchased furniture.

More Trending

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How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

Forrester eCommerce

Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.

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How To Get Rich – 20 Lessons On Making Money When Lifestyle Is Your Priority

My Wife Quit Her Job

This post is a collection of principles I live by on how to get rich without sacrificing your family life. When it comes to business and life, my primary goal is to be the best Dad that I can be. Making money and getting rich are secondary objectives and most people don’t believe that you can have both. But if you approach building wealth with the proper mindset, then you can make lots of money and have the lifestyle you want at the same time.

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Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March

Ecommerce Platforms

Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event. Here you'll learn all the latest eCommerce insights and trends. From streamed keynotes and breakout sessions to interactive learning and ‘ask an expert’ sessions – this summit has it all! We'll cover topics like ecommerce strategy and customer acquisition, conversion, and retention – taught by industry experts, entrepreneurs, and bestselling authors.

Games 207
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How to Boost Customer Loyalty With an On-Brand Post-Purchase Experience

lateshipment

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. Be it their journey to the checkout phase or their post-purchase, last-mile delivery phase, it is imperative that you provide customers with an experience that builds trust, is delightful, and creates a positive brand perception. .

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Open Source Design: What It Is And Why It Matters

Forrester eCommerce

There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public.

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Because Google Ads is a pretty big platform with tons of different options to choose from, it’s not always clear which of these features are relevant for you.

eCommerce 189
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Webflow vs WordPress: Which Should You Go for?

Ecommerce Platforms

Want to build the perfect online presence for your digital business? It all starts with a CMS that you can rely on. Content Management Systems, like WordPress.com , or Squarespace , are designed to give you everything you need to manage and enhance your website in no time. With the right CMS , you can build everything from an immersive blog, to a range of product pages, and you don’t even need to know a great deal about HTML or CSS.

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Shift Happens

Steve Dennis

Think for a moment about all the radical shifts we are experiencing in this age of digital disruption… The shift from largely siloed experiences to those that are cross-channel and demand well-harmonized integration. The shift from going online to living online. The shift from traditional media consumption to a mostly digital-first model. The shift from the best location being a well situated and designed brick-and-mortar store to it being wherever our customer happens to be with their sma

Books 163
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester eCommerce

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

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Promote eCommerce Website In ‘8’ Easy Ways

MakeWebBetter

If you are a merchant who owns an eCommerce store or you are a marketer looking to promote your eCommerce website, you might have found many blogs or cheatsheets to get 10X results or million dollars of revenue. You might have also implemented several processes and/or tools, spending all your profits into running campaigns. Neither […]. The post Promote eCommerce Website In ‘8’ Easy Ways appeared first on MakeWebBetter.

eCommerce 158
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How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost?

eCommerce 164
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The framing of this question is a bit flawed because m ost eCommerce businesses can benefit from using both. The real choice is which channel to scale more than the other — and that depends on the details of your business.

eCommerce 156
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Odds Of A Tech Market Decline In 2020 Have Just Gone Up To 50%

Forrester eCommerce

Based on recent events, we are revising our tech market forecast for 2020 downward. In the best case, we are now looking at US and global tech market growth slowing to around 2% in 2020. That assumes that the US and other major economies have economic declines in the first half of 2020, but recover […].

Marketing 436
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295: Cathy Heller On How To Make Money As A Musician

My Wife Quit Her Job

Today I’m really happy to have Cathy Heller on the show. Cathy is the host of the popular podcast “Don’t Keep Your Day Job” and she inspires thousands of listeners every day to find purpose in their life and get paid to do what they love. She’s been featured in Forbes, Entrepreneur Magazine, HuffPost, the NY Times and prior to her podcast, she made a 6 figure living with her music as a songwriter.

Magazine 156
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What Are the Business Benefits of Social Commerce? | Salsify

Salsify

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented — in both size and range. This pool is also highlight targetable.

Marketing 148
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Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Inflow Insights

If your store is on Magento 1 or Magento 2, this post will help you: Understand why a migration from Magento 1 to another platform is necessary. Decide whether to migrate to BigCommerce or Magento 2. Create a migration plan from Magento 1 to BigCommerce. Note: Ready to migrate from Magento 1 or Magento 2? We can help! Learn More. Why Migrate from Magento 1?

Magento 143
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Forrester eCommerce

When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […].

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We’re all going to die!

Steve Dennis

Hopefully that’s not news to you. As the late, great metaphysician Jim Morrison reminds us: no one here gets out alive. In fact—and bear with me for a moment as I do some math–if you managed to wake up this morning, you are now one day closer to death. Of course, there is the small matter of exactly when and precisely how that will occur.

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Getting Started with Influencer Marketing in 2020: Everything You Need to Know

A Better Lemonade Stand

Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing? The post Getting Started with Influencer Marketing in 2020: Everything You Need to Know appeared first on A Better Lemonade Stand.

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How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

GetElastic

Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put together an ebook The Modern Ecommerce Leader’s Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it’s never too soon to get prepared.

Blog 120
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Essential Technology For Remote And Quarantined Employees During A Pandemic

Forrester eCommerce

As the coronavirus spreads, more firms are encouraging employees to work from home. This video details how to enable a productive remote work experience and offers best practices for shifting work from the office to the home.

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Content Marketing for Subscription-Based Ecommerce Stores

Bootstrapping Ecommerce

Content marketing for subscription box ecommerce stores can be the thing to drive high-value traffic to your site. Try out these tactics for your store! The post Content Marketing for Subscription-Based Ecommerce Stores appeared first on Bootstrapping Ecommerce.

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How Small Teams Can Enforce Minimum Advertised Price Violations

Wiser

You’ve got great ideas, but you don’t always have the bandwidth to do them. When it comes to minimum advertised price monitoring, a smaller team doesn’t mean you can’t implement, monitor, and enforce MAP pricing across your reseller network. The good news, though, is you don’t need a big team to get big results. Here is how you can enforce minimum advertised price violations as a small team: 1.

Retail 114
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ChannelAdvisor Statement to Customers and Partners on COVID-19

ChannelAdvisor

To our customers and partners: With the COVID-19 global pandemic continuing to evolve rapidly, I felt it important to share with you a brief summary of our business continuity program (BCP) at ChannelAdvisor. Along with the safety of our employees, our top priority is to ensure that we continue to provide high-quality, uninterrupted service to support your business.

Customer 109
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.