Sat.Mar 07, 2020 - Fri.Mar 13, 2020

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The Ultimate Return On Investment: Online Communities

BigCommerce

What if you could get a 6,469% ROI on your marketing efforts?

Marketing 323
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile.

eCommerce 204
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The Anatomy of Top-Notch Email Newsletter Design for 2020

Omnisend

Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to? When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic. These are plain text emails staffed with important things. Being beautiful isn’t part of Read more The post The Anatomy of Top-Notch Email Newsletter Design for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

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Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.

Marketing 544
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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13 Amazing Free Chrome Extensions For SEO

Kissmetrics

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

SEO 363
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Customer Engagement in the Last Mile: Why is it Important?

lateshipment

Customer engagement is a much-loved term and a cornerstone of most businesses. It’s a ll about communicating with customers when it matters and forging relationships that last. Every business aims to give its customers the best possible customer experience. Businesses leave no stone unturned to have a robust and user-friendly site with easy navigation up and running.

Customer 246

More Trending

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Open Source Design: What It Is And Why It Matters

Forrester eCommerce

There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public.

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Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March

Ecommerce Platforms

Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event. Here you'll learn all the latest eCommerce insights and trends. From streamed keynotes and breakout sessions to interactive learning and ‘ask an expert’ sessions – this summit has it all! We'll cover topics like ecommerce strategy and customer acquisition, conversion, and retention – taught by industry experts, entrepreneurs, and bestselling authors.

Games 207
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How to Boost Customer Loyalty With an On-Brand Post-Purchase Experience

lateshipment

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. Be it their journey to the checkout phase or their post-purchase, last-mile delivery phase, it is imperative that you provide customers with an experience that builds trust, is delightful, and creates a positive brand perception. .

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Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC

BigCommerce

Think about the first time you purchased furniture.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester eCommerce

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Because Google Ads is a pretty big platform with tons of different options to choose from, it’s not always clear which of these features are relevant for you.

eCommerce 189
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295: Cathy Heller On How To Make Money As A Musician

My Wife Quit Her Job

Today I’m really happy to have Cathy Heller on the show. Cathy is the host of the popular podcast “Don’t Keep Your Day Job” and she inspires thousands of listeners every day to find purpose in their life and get paid to do what they love. She’s been featured in Forbes, Entrepreneur Magazine, HuffPost, the NY Times and prior to her podcast, she made a 6 figure living with her music as a songwriter.

Magazine 156
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Webflow vs WordPress: Which Should You Go for?

Ecommerce Platforms

Want to build the perfect online presence for your digital business? It all starts with a CMS that you can rely on. Content Management Systems, like WordPress.com , or Squarespace , are designed to give you everything you need to manage and enhance your website in no time. With the right CMS , you can build everything from an immersive blog, to a range of product pages, and you don’t even need to know a great deal about HTML or CSS.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Odds Of A Tech Market Decline In 2020 Have Just Gone Up To 50%

Forrester eCommerce

Based on recent events, we are revising our tech market forecast for 2020 downward. In the best case, we are now looking at US and global tech market growth slowing to around 2% in 2020. That assumes that the US and other major economies have economic declines in the first half of 2020, but recover […].

Marketing 436
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Shift Happens

Steve Dennis

Think for a moment about all the radical shifts we are experiencing in this age of digital disruption… The shift from largely siloed experiences to those that are cross-channel and demand well-harmonized integration. The shift from going online to living online. The shift from traditional media consumption to a mostly digital-first model. The shift from the best location being a well situated and designed brick-and-mortar store to it being wherever our customer happens to be with their sma

Books 163
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Promote eCommerce Website In ‘8’ Easy Ways

MakeWebBetter

If you are a merchant who owns an eCommerce store or you are a marketer looking to promote your eCommerce website, you might have found many blogs or cheatsheets to get 10X results or million dollars of revenue. You might have also implemented several processes and/or tools, spending all your profits into running campaigns. Neither […]. The post Promote eCommerce Website In ‘8’ Easy Ways appeared first on MakeWebBetter.

eCommerce 158
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How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost?

eCommerce 164
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Forrester eCommerce

When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […].

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The framing of this question is a bit flawed because m ost eCommerce businesses can benefit from using both. The real choice is which channel to scale more than the other — and that depends on the details of your business.

eCommerce 156
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We’re all going to die!

Steve Dennis

Hopefully that’s not news to you. As the late, great metaphysician Jim Morrison reminds us: no one here gets out alive. In fact—and bear with me for a moment as I do some math–if you managed to wake up this morning, you are now one day closer to death. Of course, there is the small matter of exactly when and precisely how that will occur.

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What Are the Business Benefits of Social Commerce? | Salsify

Salsify

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented — in both size and range. This pool is also highlight targetable.

Marketing 124
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Essential Technology For Remote And Quarantined Employees During A Pandemic

Forrester eCommerce

As the coronavirus spreads, more firms are encouraging employees to work from home. This video details how to enable a productive remote work experience and offers best practices for shifting work from the office to the home.

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Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Inflow Insights

If your store is on Magento 1 or Magento 2, this post will help you: Understand why a migration from Magento 1 to another platform is necessary. Decide whether to migrate to BigCommerce or Magento 2. Create a migration plan from Magento 1 to BigCommerce. Note: Ready to migrate from Magento 1 or Magento 2? We can help! Learn More. Why Migrate from Magento 1?

Magento 143
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Getting Started with Influencer Marketing in 2020: Everything You Need to Know

A Better Lemonade Stand

Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing? The post Getting Started with Influencer Marketing in 2020: Everything You Need to Know appeared first on A Better Lemonade Stand.

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How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

GetElastic

Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put together an ebook The Modern Ecommerce Leader’s Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it’s never too soon to get prepared.

Blog 120
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

Forrester eCommerce

Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.

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Content Marketing for Subscription-Based Ecommerce Stores

Bootstrapping Ecommerce

Content marketing for subscription box ecommerce stores can be the thing to drive high-value traffic to your site. Try out these tactics for your store! The post Content Marketing for Subscription-Based Ecommerce Stores appeared first on Bootstrapping Ecommerce.

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How Small Teams Can Enforce Minimum Advertised Price Violations

Wiser

You’ve got great ideas, but you don’t always have the bandwidth to do them. When it comes to minimum advertised price monitoring, a smaller team doesn’t mean you can’t implement, monitor, and enforce MAP pricing across your reseller network. The good news, though, is you don’t need a big team to get big results. Here is how you can enforce minimum advertised price violations as a small team: 1.

Retail 114
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ChannelAdvisor Statement to Customers and Partners on COVID-19

ChannelAdvisor

To our customers and partners: With the COVID-19 global pandemic continuing to evolve rapidly, I felt it important to share with you a brief summary of our business continuity program (BCP) at ChannelAdvisor. Along with the safety of our employees, our top priority is to ensure that we continue to provide high-quality, uninterrupted service to support your business.

Customer 109
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt