Smile.io
JULY 25, 2023
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an experience they won’t forget. One way to accomplish this level of retention marketing is by creating a unique loyalty program that stands out from the crowd. There are three common types of loyalty programs—points programs, tiered VIP programs, and referral programs.
Salsify
JULY 25, 2023
Learn more about voice-activated devices, their role in voice commerce, and their growing prevalence in shoppers’ lives everywhere.
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Fastr
JULY 27, 2023
The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.
Algopix
JULY 24, 2023
In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Omnisend
JULY 23, 2023
Reading Time: 8 minutes 2023 was subject to a lot of speculation, much of it negative thanks to a number of challenges that emerged last year. In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.
Ecommerce Guru
JULY 27, 2023
Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.
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RetailDive
JULY 24, 2023
While 92% of its packaging material weight in the U.S. and Canada is recyclable curbside, Amazon intends to further eliminate hard-to-recycle materials and has seen a boost in deliveries that ship in their own containers.
Prisync
JULY 27, 2023
Increase product visibility on Google Shopping to boost store profitability. Try these free steps and optimize your product listing!
Dynamic Action
JULY 28, 2023
Summary Bringing the right product, at the right price, to the right person, at the right time is the ultimate challenge for buyers and merchants. The role of the merchant/buyer is evolving with the surge in data and personalization in retail, leading to challenges in managing and interpreting large amounts of data. In today’s retail environment, knowing your customer is more important than ever.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
JULY 28, 2023
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
Forrester eCommerce
JULY 24, 2023
Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
JULY 28, 2023
Safeway and Albertsons have launched Vine & Cellar , a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from $10 per bottle to more than $1,000 , with plans to expand the assortment even further. All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and VP of Alcohol for Albertsons, along with his expert buying team.
Fabric
JULY 26, 2023
When asking shoppers about their experiences with online shopping, it is common to hear about frequent encounters with “out of stock” situations. In 2022, over half of global online shoppers reported being unable to purchase the products they wanted, and almost 60% felt that unavailability issues impacted their shopping behavior. These issues have led to major consequences for retailers.
Algopix
JULY 26, 2023
In today’s digital age, a strong online presence is crucial for any business looking to thrive in the competitive eCommerce landscape. To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. In this article, we will explore some of the best options available in the market. These solutions cater to various needs, such as user-friendly interfaces, scalability, security, and customization capabilities.
Forrester eCommerce
JULY 28, 2023
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
JULY 28, 2023
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop.
RetailDive
JULY 28, 2023
The mushroom root-based meat alternative continues to scale its fully vertically integrated manufacturing capabilities to support its rapid growth in both retail and food service locations.
RIS News
JULY 24, 2023
Lowe’s and Petco are deepening their partnership, building out existing shop-in-shop models to include almost 300 locations across the U.S.
Forrester eCommerce
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
JULY 27, 2023
Authentic Brands Group has received approval from the U.S. Bankruptcy Court for the District of Delaware to purchase footwear brand Rockport. Financial terms of the deal were not disclosed. In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. footwear partner for the Authentic-owned brands Nine West, Hunter Boots and Bandolino brands.
RetailDive
JULY 28, 2023
Diana Saadeh-Jajeh’s departure, effective Aug. 11, extends the streak of executive turnover at the retailer.
Store Growers
JULY 28, 2023
Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the trends and offer an alternative to TikTok videos and Instagram Reels, towards the end of 2020, YouTube introduced a new and exciting video format called Shorts. Considering that about 50% of TikTok users are not interested in watching videos that last over a minute, it’s no wonder YouTube’s short-format videos have become quite popular in the past year.
Forrester eCommerce
JULY 28, 2023
Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
JULY 25, 2023
Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Abercrombie & Fitch has opened its new flagship store on Manhattan’s 5th Avenue. Located between 52nd and 53rd Streets, the store features the brand’s women’s and men’s collections as well as dedicated shop-in-shop spaces for Abercrombie Kids and its adult activewear franchise YPB (Your Personal Best).
RetailDive
JULY 27, 2023
Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.
CPC Strategy
JULY 26, 2023
As you have likely noticed from news reports and social media, or perhaps because your favorite TV show is on hiatus, members of SAG-AFTRA, the prominent union for performers and media professionals in Hollywood, have joined the Writers Guild of America (WGA) in a historic joint strike.
Forrester eCommerce
JULY 27, 2023
With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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