Smile.io
JULY 25, 2023
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an experience they won’t forget. One way to accomplish this level of retention marketing is by creating a unique loyalty program that stands out from the crowd. There are three common types of loyalty programs—points programs, tiered VIP programs, and referral programs.
Salsify
JULY 25, 2023
Learn more about voice-activated devices, their role in voice commerce, and their growing prevalence in shoppers’ lives everywhere.
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Fastr
JULY 27, 2023
The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.
Algopix
JULY 24, 2023
In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Omnisend
JULY 23, 2023
Reading Time: 8 minutes 2023 was subject to a lot of speculation, much of it negative thanks to a number of challenges that emerged last year. In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.
Ecommerce Guru
JULY 27, 2023
Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
JULY 24, 2023
While 92% of its packaging material weight in the U.S. and Canada is recyclable curbside, Amazon intends to further eliminate hard-to-recycle materials and has seen a boost in deliveries that ship in their own containers.
Prisync
JULY 27, 2023
Increase product visibility on Google Shopping to boost store profitability. Try these free steps and optimize your product listing!
Dynamic Action
JULY 28, 2023
Summary Bringing the right product, at the right price, to the right person, at the right time is the ultimate challenge for buyers and merchants. The role of the merchant/buyer is evolving with the surge in data and personalization in retail, leading to challenges in managing and interpreting large amounts of data. In today’s retail environment, knowing your customer is more important than ever.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
JULY 28, 2023
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Fabric
JULY 26, 2023
When asking shoppers about their experiences with online shopping, it is common to hear about frequent encounters with “out of stock” situations. In 2022, over half of global online shoppers reported being unable to purchase the products they wanted, and almost 60% felt that unavailability issues impacted their shopping behavior. These issues have led to major consequences for retailers.
Forrester eCommerce
JULY 24, 2023
Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
JULY 28, 2023
Safeway and Albertsons have launched Vine & Cellar , a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from $10 per bottle to more than $1,000 , with plans to expand the assortment even further. All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and VP of Alcohol for Albertsons, along with his expert buying team.
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
Algopix
JULY 26, 2023
In today’s digital age, a strong online presence is crucial for any business looking to thrive in the competitive eCommerce landscape. To effectively reach customers and drive sales, businesses need reliable and efficient website and shopping cart solutions. In this article, we will explore some of the best options available in the market. These solutions cater to various needs, such as user-friendly interfaces, scalability, security, and customization capabilities.
Forrester eCommerce
JULY 28, 2023
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
JULY 28, 2023
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop.
Store Growers
JULY 28, 2023
Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the trends and offer an alternative to TikTok videos and Instagram Reels, towards the end of 2020, YouTube introduced a new and exciting video format called Shorts. Considering that about 50% of TikTok users are not interested in watching videos that last over a minute, it’s no wonder YouTube’s short-format videos have become quite popular in the past year.
Sailthru
JULY 28, 2023
Putting together a request for proposal (RFP) for a new email marketing platform can be arduous. It’s a time-consuming process and usually involves many different stakeholders within an organization. Marigold Engage by Sailthru by Marigold knows a thing or two about what (most) decision-makers need to evaluate to get the right new addition to their tech stacks.
Forrester eCommerce
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
JULY 27, 2023
Authentic Brands Group has received approval from the U.S. Bankruptcy Court for the District of Delaware to purchase footwear brand Rockport. Financial terms of the deal were not disclosed. In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. footwear partner for the Authentic-owned brands Nine West, Hunter Boots and Bandolino brands.
ROI Revolution
JULY 27, 2023
Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Let’s embark on this journey together and discover the possibilities GA4 has to offer!
Sailthru
JULY 28, 2023
Putting together a request for proposal (RFP) for a new email service provider can be arduous. It’s a time-consuming process and usually involves many different stakeholders within an organization. Sailthru by Marigold knows a thing or two about what (most) decision-makers need to evaluate to get the right new addition to their tech stacks. Our 2023 Guide to the RFP Process will help you identify the requirements your team should consider when choosing a new automated solutions partner.
Forrester eCommerce
JULY 27, 2023
With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
JULY 27, 2023
Is working in retail just a job, or is it the beginning of a career? For Primark U.S. President Kevin Tulip, who began working in a Primark store in the UK when he was just 16 years old, it’s definitely the latter. “I’m 20 years with Primark, and that’s not unusual with the company,” he said in an interview with Retail TouchPoints. “We’re still fairly new in the U.S. — we’ve been here since 2015 — but I’m seeing people who are celebrating their sixth -, seventh – and eighth -year anniversa
Wiser
JULY 25, 2023
Starting and running a business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for businesses to get noticed and stand out from the competition. That’s why it’s so important for business owners to understand how to promote their businesses effectively.
Algopix
JULY 24, 2023
In the fast-paced world of eCommerce, managing orders efficiently is crucial to the success of any online business. This is where Order Management Systems (OMS) come into play. An OMS is a comprehensive software solution designed to streamline and optimize order processing, inventory control, and customer interactions, providing a seamless shopping experience for buyers and boosting operational efficiency for sellers.
Forrester eCommerce
JULY 27, 2023
(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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