BigCommerce
MAY 25, 2018
Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – and thus your conversion funnel – isn’t that great. Carts get abandoned more than you’d like.
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation:
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My Wife Quit Her Job
MAY 21, 2018
A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing.
Forrester eCommerce
MAY 24, 2018
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust. But two of the […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
MAY 24, 2018
Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews.
Optimizely
MAY 24, 2018
For a B2C brand, selling through Amazon is both a blessing and curse. With 55% of all online product searches starting on Amazon , you can snag a high volume of new buyers through the site. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages.
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Forrester eCommerce
MAY 25, 2018
There’s an old mantra which no-one really believes any more: Too big to fail. Tell that to the dinosaurs. In the last 20 years business has undergone a critical pivot. We’ve moved from the age of scale, where the winners were vertically integrated monoliths with vast purchasing power, through the age of information, to a […].
Kissmetrics
MAY 21, 2018
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, depending on your target audience and competition, Google may not even be your best traffic source.
RTP blog
MAY 23, 2018
In the wake of the controversial arrests of two black men waiting for a friend within a Philadelphia Starbucks , the coffee giant announced it will close its more than 8,000 U.S. stores on May 29 to provide training on unconscious racial bias. Additionally, the company is instituting a new policy in which “any person who enters our spaces, including patios, cafes and restrooms, regardless of whether they make a purchase, is considered a customer.
Optimizely
MAY 22, 2018
B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating compelling and interesting content that people truly want to watch, read, or follow.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MAY 21, 2018
Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: since we last reported on Leonardo, SAP is clearer about what Leonardo actually is, and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […].
Kissmetrics
MAY 23, 2018
For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In fact, Google views too high of a density as keyword stuffing , which they will punish.
RTP blog
MAY 21, 2018
By Gil Larsen, Blis More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering. The competition from Amazon, and the wave of digitally native, direct to consumer brands it inspired, is undoubtedly stiff, but to say the battle for shoppers’ hearts (and wall
Ecommerce Platforms
MAY 24, 2018
Ok, admit it. You probably didn’t expect this one. Through his Twitter account , Brad Rencher, the Executive VP of Adobe Digital Marketing, has made a rather surprising announcement. That Adobe is currently in the process of acquiring Magento. Unless you moved out to Mars, you’ve definitely heard about the $1.68 billion acquisition deal. It’s all everyone has been talking about over the past few days.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MAY 22, 2018
Monday, Adobe announced their $ 1.68B acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce and Oracle. Why Magento? A number of commerce-centric offerings exist on the market… but none of them are like Magento. Magento has not only shown demonstrable growth, but they also boast a vibrant community of developers and customers and […].
Inflow Insights
MAY 22, 2018
Each year, we analyze the websites of leading eCommerce sites across dozens of categories to see which features best-in-class brands are using. In this piece, we take a critical look at how three best-in-class brands —Adidas, Crate and Barrel, and Nixon—are promoting their brands and products while retargeting customers using Facebook’s extensive marketing platform, including Pages, Messenger, and Instagram.
A Better Lemonade Stand
MAY 25, 2018
The world of small business accounting can be overwhelming, but once you understand what’s required of you and get a good system in place, it’s much easier. This guide will help you better understand small business accounting for your ecommerce business. The post Small Business Accounting & Bookkeeping: A Guide For Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.
Ecommerce Platforms
MAY 21, 2018
WordPress is the world’s most popular Content Management System. Nowadays, it is no longer used as just a blogging tool. Instead, it can power a wide variety of websites, including eCommerce. In fact, the number of eCommerce websites that are built with WordPress is ever on the rise. If you are running a WordPress eCommerce website, how can you make it faster?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MAY 22, 2018
Over the next few weeks, we’ll analyze the sacred myths of the platform economy and reveal the real practices that platform businesses have mastered. This is work from our report, Earn Your Place In The Platform Economy: Adopter, Participant, Or Leader? Here’s Your Blueprint For Platform Business Success. Myth #1: Every platform business is a marketplace. […].
Bootstrapping Ecommerce
MAY 21, 2018
If you’re ready to build an affiliate marketing program, working with coupon affiliate sites will get you started in a big way. Keep reading to learn more about how coupon sites work and how to set your ecommerce brand up with them. The post The Beginner’s Guide to Working With Coupon Affiliate Sites appeared first on Bootstrapping Ecommerce.
A Better Lemonade Stand
MAY 21, 2018
Increase the effectiveness of your Facebook Messenger marketing campaign with these tips to help you write better FB Messenger messages so you get better open rates & higher conversions. This Facebook Messenger marketing strategy will get you closer to your traffic & conversion goals. The post Facebook Messenger Marketing for Ecommerce: How to Write Facebook Messenger Messages that Increase Sales appeared first on A Better Lemonade Stand.
Klaviyo
MAY 24, 2018
The post 11 Top Moments from the LA #KlaviyoWorkshops appeared first on Klaviyo.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MAY 22, 2018
Forrester’s Board of Clients was in Cambridge last week for an amazingly productive two days of co-creation. Ideas that have come out of the Board in previous years include: the weekly Forrester Podcast, the Forrester iPhone app, and Industry Waves. The dinner tradition is that clients recommend their favorite books — there are a bunch […].
Ecommerce Platforms
MAY 23, 2018
When customers are waiting on your website, they shouldn't have to find your contact page to get the information they need. Live chat boxes are so beneficial to both ecommerce companies and customers that you'd be leaving money on the table if you didn't have one. LiveChat is a powerful solution for getting a live chat module on your website, with lead generation tools, agent rating options, and more.
SheerID
MAY 25, 2018
The post How to Stop Receiptless Return Fraud Before It Happens appeared first on SheerID.
Fastr
MAY 23, 2018
Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to […]. The post Guest Blog – How to Improve SEO Ranking (In 4 Steps) appeared first on Zmags.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MAY 22, 2018
From Thursday to Saturday, more than 70.000 visitors will attend the third edition of VIVA TECH in Paris, one of the largest digital and tech conferences in Europe. The aim is to celebrate innovation and to help start-ups and businesses to grow. The line-up of speakers is pretty impressive starting with Mark Zuckerberg, who will […].
Sailthru
MAY 23, 2018
You know what makes a good marketing email: It’s crisp, beautiful, user friendly, and relevant. But this can be difficult to pull off, if you’re a marketer without creative team resources. Or the time and budget to invest in constant email redesigns. That’s why we’ve launched Email Composer, our new email editor. Why Sailthru’s Email Composer?
Klaviyo
MAY 24, 2018
The post Target Forms to Minimize Disruption & Maximize Conversions appeared first on Klaviyo.
Talkoot
MAY 23, 2018
Steve Smith road tests Castelli's new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an article in a cycling magazine. It’s actually a product description that happens to be written in the first person. And it’s a great demonstration of where product content is headed: away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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