RTP blog

JULY 27, 2018

By James Hartling, Softvision As we progress into the proverbial dog days of summer, it might be surprising to hear that now is the right time to start thinking about the coming holiday season, Cyber Week, and what steps you need to take to ensure you’re prepared and positioned to win online this year. Too often, people on the business and technical side hit October and realize they have not built in enough time to plan for holiday, creating an enormous and undue amount of stress on the organiza

Payment Services 150

Payment Services Operations Events Fulfillment 150

Kissmetrics

JULY 24, 2018

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO. Sure, those things help, but they don’t skyrocket your rankings.

SEO 271

SEO Books Travel Blog 271

Optimizely

JULY 24, 2018

Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.

X-cart 334

X-cart eCommerce Customer Retention Customer 334

Fastr

JULY 27, 2018

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Automotive 100

Automotive eCommerce 100

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

JULY 27, 2018

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […].

Operations 646

Operations Customer 646

BigCommerce

JULY 27, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

RTP blog

JULY 24, 2018

By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also to making shopping fun for everyone. In celebration of its 60 th. anniversary, Starboard opened a media tour of its “Fun Shops” on the Carnival Horizon , which are designed to embody a theme identified by President and CEO Beth Neumann: “These shops are not about transactions but about creating experiences

Gifts 150

Gifts Jewelry Fashion Events 150

Forrester eCommerce

JULY 27, 2018

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].

Technology 348

Technology Information Customer Marketing 348

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.

Social Media 287

Social Media BigCommerce Demo Events 287

My Wife Quit Her Job

JULY 22, 2018

Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?

Customer 185

Customer eCommerce Marketing 185

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

RTP blog

JULY 23, 2018

By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits to forecast what time is the best for you to wake up to make the 9 am meeting while looking at the traffic between your home and office. Consumers are more than willing to share their data as long as it helps them simplify their life.

Consumer 150

Consumer Financial Services Technology Marketing 150

Forrester eCommerce

JULY 26, 2018

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].

Technology 257

Technology Consumer Marketing B2C 257

BigCommerce

JULY 23, 2018

Ecommerce has matured in many important ways in the last decade. Compared to where we are now, ecommerce was still in its infancy when I founded Jasper PIM —a SaaS-based product information management (PIM) platform—in 2006. Commercial ecommerce platforms were really unsophisticated, so a lot of merchants were developing their own systems to solve their online shopping problems.

Technology 211

Technology Merchant Services eCommerce Platforms BigCommerce 211

My Wife Quit Her Job

JULY 25, 2018

My wife just closed the mid year books so today I’m going to breakdown the numbers for the first half of 2018 for BumblebeeLinens.com. I’m going to talk about our how online store performed in the first half of 2018 and why 2018 has been one of the toughest years for us so far. I’ll also go over what’s been working well for us and how we’ve managed to maintain growth despite the adversity.

Books 136

Books Management eCommerce Marketing 136

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Bootstrapping Ecommerce

JULY 24, 2018

Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

SEO 149

SEO eCommerce 149

Forrester eCommerce

JULY 27, 2018

What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […].

Social Media 250

Social Media B2C Marketing 250

BigCommerce

JULY 25, 2018

This is an exciting time to be building an ecommerce brand. As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Natori has been selling to wholesalers for over 40 years and direct-to-consumer for about 10 years, but we only recently began to dedicate the resources necessary to really grow our direct-to-consumer business.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Fastr

JULY 24, 2018

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Social Media 113

Social Media Marketing Fashion eCommerce 113

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

Mobile 120

Mobile eCommerce X-cart Information 120

Forrester eCommerce

JULY 27, 2018

Are you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our minds — make decisions about how we should feel, what we should do. But the decision of what to wear to work […].

Customer 244

Customer 244

A Better Lemonade Stand

JULY 27, 2018

When most people think of entrepreneurship, they think of it in a vacuum. An all or nothing thing. Either you work for someone else or you work for yourself. Many people neglect to consider that with an online business and the level of automation available now, you can be an entrepreneur while also enjoying the benefits of a full time career. The post Start Something. appeared first on A Better Lemonade Stand.

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Fastr

JULY 25, 2018

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags.

eCommerce 100

eCommerce 100

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

Mobile 116

Mobile eCommerce Web Design X-cart 116

Forrester eCommerce

JULY 23, 2018

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Forrester’s latest report on Voice to learn why voice will flourish, what that means for your brand, and how to […].

Customer 240

Customer Customer Experience B2C Marketing 240

A Better Lemonade Stand

JULY 24, 2018

Ready to create beautiful Facebook posts for your brand's Facebook page that look like they were created by professionals? Check out these top 10 Facebook post templates. The post The Top 10 Facebook Post Templates for Ecommerce Businesses appeared first on A Better Lemonade Stand.

eCommerce 125

eCommerce 125

Webbula

JULY 24, 2018

Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy. The post Driving Website Traffic with Email appeared first on Webbula.

Marketing 110

Marketing Customer Information 110

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Ecommerce Platforms

JULY 26, 2018

For smaller online stores, the Ambassador referral software probably hasn't been on your radar. It doesn't have a direct Shopify or Bigcommerce app, and the main customer base seems to be large companies like Logitech, Zillow, and Hulu. That said, plenty of lesser known brands are also utilizing the referral software, and there are integrations with platforms like Shopify (even though you can't get them in the public app stores).

eCommerce 116

eCommerce Multi-channel Shopify Payment Services 116

Forrester eCommerce

JULY 27, 2018

Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand. We just finished assessing 20 of the most important technologies in the customer service in terms of their maturity and business value.

Operations 225

Operations Technology Customer Customer Experience 225

Omniconvert

JULY 26, 2018

– A Guest Post by Plannable.io – There’s no doubt that social media and eCommerce are as linked as it gets these days. At least I hope there’s no doubt. If you have or are part of an eCommerce business, … Continued. The post How To Launch a Profitable eCommerce Business on Social Media appeared first on Ecommerce Growth Marketing Blog.

Social Media 94

Social Media eCommerce Blog Marketing 94

ESW

JULY 24, 2018

In a digital business world, a company’s success depends in large part on its ability to create a flawless customer experience. Why is the customer experience so important? Because customer satisfaction and revenue are directly tied to the customer experience. McKinsey & Company principal Harald Fanderl explains: “When a customer is satisfied with a company, they are [less expensive] to serve, but also have a higher potential to be more loyal customers for this company.

eCommerce 84

eCommerce eCommerce Platforms Presentation Customer Experience 84

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail