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By James Hartling, Softvision As we progress into the proverbial dog days of summer, it might be surprising to hear that now is the right time to start thinking about the coming holiday season, Cyber Week, and what steps you need to take to ensure you’re prepared and positioned to win online this year. Too often, people on the business and technical side hit October and realize they have not built in enough time to plan for holiday, creating an enormous and undue amount of stress on the organiza
What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO. Sure, those things help, but they don’t skyrocket your rankings.
Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.
Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?
Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].
Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?
Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?
Ecommerce is more competitive than ever. Marketers everywhere are all hyper-aware that the cost of paid ads is rising across platforms, Amazon continues to gobble up the market, and new ecommerce brands pop up each day. In such a competitive market, you can’t keep doing what you’re doing and expect to succeed forever. It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth.
By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […].
By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also to making shopping fun for everyone. In celebration of its 60 th. anniversary, Starboard opened a media tour of its “Fun Shops” on the Carnival Horizon , which are designed to embody a theme identified by President and CEO Beth Neumann: “These shops are not about transactions but about creating experiences
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.
Ecommerce has matured in many important ways in the last decade. Compared to where we are now, ecommerce was still in its infancy when I founded Jasper PIM —a SaaS-based product information management (PIM) platform—in 2006. Commercial ecommerce platforms were really unsophisticated, so a lot of merchants were developing their own systems to solve their online shopping problems.
Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].
By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits to forecast what time is the best for you to wake up to make the 9 am meeting while looking at the traffic between your home and office. Consumers are more than willing to share their data as long as it helps them simplify their life.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
My wife just closed the mid year books so today I’m going to breakdown the numbers for the first half of 2018 for BumblebeeLinens.com. I’m going to talk about our how online store performed in the first half of 2018 and why 2018 has been one of the toughest years for us so far. I’ll also go over what’s been working well for us and how we’ve managed to maintain growth despite the adversity.
This is an exciting time to be building an ecommerce brand. As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Natori has been selling to wholesalers for over 40 years and direct-to-consumer for about 10 years, but we only recently began to dedicate the resources necessary to really grow our direct-to-consumer business.
What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […].
When most people think of entrepreneurship, they think of it in a vacuum. An all or nothing thing. Either you work for someone else or you work for yourself. Many people neglect to consider that with an online business and the level of automation available now, you can be an entrepreneur while also enjoying the benefits of a full time career. The post Start Something. appeared first on A Better Lemonade Stand.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.
Are you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our minds — make decisions about how we should feel, what we should do. But the decision of what to wear to work […].
Ready to create beautiful Facebook posts for your brand's Facebook page that look like they were created by professionals? Check out these top 10 Facebook post templates. The post The Top 10 Facebook Post Templates for Ecommerce Businesses appeared first on A Better Lemonade Stand.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.
Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy. The post Driving Website Traffic with Email appeared first on Webbula.
(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Forrester’s latest report on Voice to learn why voice will flourish, what that means for your brand, and how to […].
It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
For smaller online stores, the Ambassador referral software probably hasn't been on your radar. It doesn't have a direct Shopify or Bigcommerce app, and the main customer base seems to be large companies like Logitech, Zillow, and Hulu. That said, plenty of lesser known brands are also utilizing the referral software, and there are integrations with platforms like Shopify (even though you can't get them in the public app stores).
– A Guest Post by Plannable.io – There’s no doubt that social media and eCommerce are as linked as it gets these days. At least I hope there’s no doubt. If you have or are part of an eCommerce business, … Continued. The post How To Launch a Profitable eCommerce Business on Social Media appeared first on Ecommerce Growth Marketing Blog.
Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand. We just finished assessing 20 of the most important technologies in the customer service in terms of their maturity and business value.
With online grocery spending projected to increase to $100 billion by 2025 , brands have to adapt in order to capture the growing revenue potential. Part of ensuring success in this category means creating a tailored shopping experience that is optimized to win consumers on Amazon, the biggest online retailer in the country. Today, there are nearly half a million product pages in the Amazon grocery category, many of which have minimal content available, which presents an immense opportunity for
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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