Salsify
AUGUST 17, 2023
Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.
Retail TouchPoints
AUGUST 15, 2023
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly reframing this journey and looking at it more as a circular loop. After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
Omnisend
AUGUST 16, 2023
Reading Time: 8 minutes Many marketers believe text message services are only for personal use. SMS has gained significant traction as a powerful tool for businesses. It engages with customers, sends essential updates, and runs marketing campaigns efficiently. Text message services offer unparalleled efficiency in executing marketing campaigns. What’s more?
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 17, 2023
Not every emerging technology succeeds. Read more on how you can cut through the noise, to work out when and where to commit your company’s finite resources.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
AUGUST 14, 2023
How has retail changed in the first half of 2023? What can brands expect in the second half of the year? Find out the factors driving change in the industry and what retail brands should keep in mind about today’s shoppers.
Salsify
AUGUST 15, 2023
The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
Forrester eCommerce
AUGUST 14, 2023
Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI.
My Wife Quit Her Job
AUGUST 17, 2023
If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
AUGUST 18, 2023
The U.S. food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in sales in 2021. To stay competitive, retailers need to create and maintain loyal customers; 43% of customers spend more on brands to which they are loyal. Plus, delighted customers quickly turn into loyal brand ambassadors, helping bring in new customers.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 17, 2023
Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own sustainable investment products — a group we call “sustainable investors.” They are younger, wealthier, and more educated than the average investor.
My Wife Quit Her Job
AUGUST 14, 2023
Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he’s also a master of social media. In this episode, we discuss Chase’s recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
AUGUST 18, 2023
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what exactly does that mean? And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 16, 2023
The Indian parliament passed the much-awaited DPDP bill on August 10th, 2023. This has come six years after the Supreme court of India declared the right to privacy as a fundamental right. Ministry of Electronics and Information Technology (MeiTY) had introduced the first draft of the bill in 2022.
lateshipment
AUGUST 17, 2023
In today’s e-commerce landscape, returns have become a huge deal. Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what they want to buy, customers have been showing increasing involvement in sending it back (be it for any reason). This has made how returns are handled at e-commerce stores a huge differentiator when it comes to customers choosing brands. 92% of shoppers say they will buy again if t
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
AUGUST 17, 2023
AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., and each store will feature interactive elements, personal shopping concierges and variety of products, from e-bikes to smart watches to home goods.
Fabric
AUGUST 15, 2023
Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store.
Forrester eCommerce
AUGUST 17, 2023
Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
AUGUST 17, 2023
More than 10,000 products from Petco are now available for delivery nationwide via the DoorDash Marketplace, including food, treats, toys, beds, bowls and other supplies. The retailer began offering same-day delivery in partnership with DoorDash in December 2020. Petco also has updated its mobile app to include a streamlined, centralized profile for pets’ wellness needs, including nutrition, vaccinations and grooming appointment reminders.
ESW
AUGUST 18, 2023
The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.
Forrester eCommerce
AUGUST 16, 2023
Curent economic conditions are forcing many IT leaders to take stock of the existing inventory of software and find ways to optimize their usage. Optimization of software assets may be part of larger Tech debt or application rationalization programs which help reduce costs, drive utilization of resources and free of investments for other projects.
Algopix
AUGUST 12, 2023
In the dynamic world of Amazon FBA (Fulfillment by Amazon), staying ahead of the curve is essential for success. As seasoned Amazon sellers, we understand the importance of quality insights and valuable resources to elevate your FBA game. This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazo
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
AUGUST 17, 2023
Macy’s, Inc. has appointed Massimo (Max) Magni as its new Chief Customer and Digital Officer. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring. Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery.
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
Forrester eCommerce
AUGUST 16, 2023
Our first-time evaluation of this dynamic market, The Forrester Wave™: Conversation Intelligence For Customer Service, Q3 2023, is now live! We looked at the top 11 vendors in this market today and evaluated them across 32 criteria.
Algopix
AUGUST 15, 2023
As the world of e-commerce continues to grow at an unprecedented pace, Amazon remains at the forefront of this revolution. The platform has empowered countless individuals to become entrepreneurs, selling their products to a global audience with relative ease. However, the convenience of online selling comes with its fair share of challenges, especially when it comes to managing taxes.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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