Salsify
AUGUST 17, 2023
Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes, online shopping options have now outpaced brick-and-mortar stores as consumers’ preferred purchasing destinations. As noted by 2022 research from Raydiant , 55.4% of customers would rather shop online than in-store.
Retail TouchPoints
AUGUST 15, 2023
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly reframing this journey and looking at it more as a circular loop. After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
Omnisend
AUGUST 16, 2023
Reading Time: 8 minutes Many marketers believe text message services are only for personal use. SMS has gained significant traction as a powerful tool for businesses. It engages with customers, sends essential updates, and runs marketing campaigns efficiently. Text message services offer unparalleled efficiency in executing marketing campaigns. What’s more?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 17, 2023
Not every emerging technology succeeds. Read more on how you can cut through the noise, to work out when and where to commit your company’s finite resources.
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RetailDive
AUGUST 14, 2023
How has retail changed in the first half of 2023? What can brands expect in the second half of the year? Find out the factors driving change in the industry and what retail brands should keep in mind about today’s shoppers.
Salsify
AUGUST 15, 2023
The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
Forrester eCommerce
AUGUST 14, 2023
Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI.
My Wife Quit Her Job
AUGUST 17, 2023
If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
AUGUST 18, 2023
The U.S. food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in sales in 2021. To stay competitive, retailers need to create and maintain loyal customers; 43% of customers spend more on brands to which they are loyal. Plus, delighted customers quickly turn into loyal brand ambassadors, helping bring in new customers.
ESW
AUGUST 18, 2023
The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident. Rather, every detail of the shopper journey – from demand generation to last-mile delivery – is part of a multi-local commerce implementation.
Forrester eCommerce
AUGUST 17, 2023
Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own sustainable investment products — a group we call “sustainable investors.” They are younger, wealthier, and more educated than the average investor.
My Wife Quit Her Job
AUGUST 14, 2023
Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he’s also a master of social media. In this episode, we discuss Chase’s recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
AUGUST 18, 2023
Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what exactly does that mean? And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 17, 2023
Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.
lateshipment
AUGUST 17, 2023
In today’s e-commerce landscape, returns have become a huge deal. Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what they want to buy, customers have been showing increasing involvement in sending it back (be it for any reason). This has made how returns are handled at e-commerce stores a huge differentiator when it comes to customers choosing brands. 92% of shoppers say they will buy again if t
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
AUGUST 17, 2023
AliExpress , the international online retail marketplace operated by Alibaba International Digital Commerce Group, is celebrating its collaboration with actress and comedian Tiffany Haddish by embarking on a pop-up store “tour” around Los Angeles. The tour is AliExpress’ first foray into the U.S., and each store will feature interactive elements, personal shopping concierges and variety of products, from e-bikes to smart watches to home goods.
Fastr
AUGUST 18, 2023
The customer journey— which we’ve written about before —is a foundational component of any effective ecommerce strategy, certainly any strateg y that hopes to build long term customer relationships. Through the customer journey, retailers are able to interact with new and existing users across a range of digital touch points and channels, encouraging repeated engagement and gleaning increasingly d etailed knowledge about how an individual is likely to behave.
Forrester eCommerce
AUGUST 16, 2023
Outgoing Vice President of Corporate Services Jean Douglas reflects on her 34-year career with Forrester, the changes she’s seen, and the lessons she’s learned.
Fabric
AUGUST 15, 2023
Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
AUGUST 17, 2023
More than 10,000 products from Petco are now available for delivery nationwide via the DoorDash Marketplace, including food, treats, toys, beds, bowls and other supplies. The retailer began offering same-day delivery in partnership with DoorDash in December 2020. Petco also has updated its mobile app to include a streamlined, centralized profile for pets’ wellness needs, including nutrition, vaccinations and grooming appointment reminders.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
Forrester eCommerce
AUGUST 16, 2023
The Indian parliament passed the much-awaited DPDP bill on August 10th, 2023. This has come six years after the Supreme court of India declared the right to privacy as a fundamental right. Ministry of Electronics and Information Technology (MeiTY) had introduced the first draft of the bill in 2022.
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
AUGUST 17, 2023
Macy’s, Inc. has appointed Massimo (Max) Magni as its new Chief Customer and Digital Officer. Magni will begin on Aug. 21, 2023 and report directly to President and CEO-elect Tony Spring. Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery.
Algopix
AUGUST 12, 2023
In the dynamic world of Amazon FBA (Fulfillment by Amazon), staying ahead of the curve is essential for success. As seasoned Amazon sellers, we understand the importance of quality insights and valuable resources to elevate your FBA game. This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazo
Forrester eCommerce
AUGUST 16, 2023
We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.
RetailDive
AUGUST 18, 2023
The retailer’s bankruptcy was converted from Chapter 11 this week, with the judge stepping in to prioritize paying store employee wages.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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