Sat.Sep 21, 2019 - Fri.Sep 27, 2019

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The Most Profitable Product Categories on Amazon

SellBrite

As one of the most popular online marketplaces available, Amazon offers sellers the opportunity to reach a wide and diverse audience. For customers, part of the appeal is the millions of products available for sale every day — across 36 Amazon product categories. From personal care items to the latest tech gadgets, customers are confident Amazon has what they need.

Toys 105
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Building an e-commerce platform from scratch

Retail Technology Review

By Ievgen Kustorovskyi, Head of Magento and specialist in eCommerce development, Ciklum. Building a custom e-commerce platform may seem like a daunting task and building one from scratch is not an easy task. These days, it’s increasingly becoming the preferred choice of online retailers who wish to take total control of their customer experience.

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#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

RTP blog

By Mike Menkes, Analytic Partners While news of legacy retailers shuttering locations dominates the headlines, direct-to-consumer (DTC) brands like Casper, Allbirds and Rent the Runway are launching physical retail locations “In Real Life,” (IRL), and luring consumers with chic storefront design, enthusiastic salespeople and exciting products. Our extensive research and analyses attest to the omnichannel nature of retail.

Retail 150
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5 + 1 must read on behavioral economics

Forrester eCommerce

I’ve spent the past three weeks interviewing global financial institutions, fintech startups, and technology vendors to gain a broader perspective on how financial experiences will evolve in the coming years. Financial services firms and innovative startups of all stripes are all set on offering more holistic and personalized customer value propositions that support and sustain […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The 10 Best Storytelling Brands

Smile.io

Humans have been telling stories for as long as we’ve been around. Parents tell stories to help their kids fall asleep at night, coaches tell stories to inspire their teams to win the championship, and friends tell stories just to put a smile on your face. Why? Because people remember stories better than they remember most things. Stories make you feel something and allow you to be emotionally invested in the characters.

Jewelry 56
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Here’s How to Build an Online Brand That Sells

Payoneer

The importance of building a brand in today’s eCommerce marketplace cannot be overstated. According to Anshuman Jain, Partner Manager at Shopify Gold, Indian brands, especially those related to local specialties (e.g., handmade products, apparel, spices) are appealing to different cultures and geographies. This is especially true when the brand takes the time to learn about their target customers and demographics. ?.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Gen Z: Shopping And Buying Behavior Generation Z ranges in age from 4 to 22 years old. They have never lived in a world without computers (a.k.a. instant access to vast information at all times).

Consumer 150
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Selling On Amazon Vs Ebay – Which Will Make You More Money?

My Wife Quit Her Job

A common question I often get asked is whether to start your ecommerce business selling on Amazon vs Ebay and which marketplace will make you more money. However, the answer isn’t clear cut and it depends on the nature of the products you sell. Over the years, my wife and I have sold on Amazon, Ebay as well as our own online store. And while we’ve been successful selling on all 3 platforms, there are distinct pros and cons with each.

eCommerce 166
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Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare

ecomdash

Are you ready for the biggest online shopping weekend of the year? Read our 7 ecommerce tips for the Thanksgiving weekend, Black Friday, and Cyber Monday. The post Thanksgiving Weekend Ecommerce To-Do List: 7 Ways to Prepare appeared first on Ecomdash.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial services companies’ current personalization efforts are nowhere near the level necessary to engage increasingly demanding customers. And most are thinking like retailers when it comes to personalization — […].

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global

BigCommerce

Some might say that the holidays are a goldmine opportunity for businesses that sell online.

Marketing 395
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How I Ranked For 636,363 Keywords Using This Simple Hack

Kissmetrics

When I started doing SEO on NeilPatel.com I used this advanced formula. to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords as you can see in the image above.

SEO 264
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The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

Optimizely

How do you know whether performance apparel will hold up? When it’s backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you can usually assume you’re in good hands, which is exactly why Legends has been a fan favorite since Chip Neff founded the activewear brand in 2018. But getting celebrity athletes behind your brand takes more than just striking a deal and hoping for the best.

Marketing 150
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Three Critical Metrics You Should Expect From A Vulnerability Risk Management Solution

Forrester eCommerce

Many vulnerability risk management (VRM) solutions are limited and fail to provide meaningful metrics about the health of your VRM program. One example is the use of counting metrics such as the number of vulnerabilities identified in your organization. Counting stats don’t have any real value because they fail to provide context. These vulnerabilities could […].

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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274: Joel Runyon On How To Monetize A Blog With Subscription Services

My Wife Quit Her Job

Today, I’m thrilled to have my buddy Joel Runyon on the show. Joel is an athlete, entrepreneur and the founder of ImpossibleHQ.com, a company dedicated to helping people push their limits and do impossible things. From this blog, Joel has spawned many other businesses which include a paleo meal plan subscription service at UltimateMealPlans.com and an iPhone app called Move Well which helps you move better, get stronger and prevent injuries.

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Alibaba vs AliExpress: How They Compare for Merchants and Consumers

Ecommerce Platforms

You might call Alibaba the Amazon of China. The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. But that's not the comparison we're talking about in this article. It's all about Alibaba vs AliExpress, both of which are managed under the same company and are becoming mainstays in the supplying and manufacturing in

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72 Hour Dropshipping Business

A Better Lemonade Stand

When starting an ecommerce business, you can meticulously plan out every detail but too often that leads to paralysis by analysis. Sometimes, the best way is to just give yourself an insane deadline and roll up your sleeves. In this post we gave ourselves just a few days to come up with a product idea, find a supplier, craft a brand, build a store and make nearly $1,000 in sales.

eCommerce 131
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The [Amazon] Doctor is in: Amazon Launches “Amazon Care” For Employees

Forrester eCommerce

Amazon has gone live with Amazon Care, its new pilot healthcare service offering for employees. The offering includes both virtual and in-person care, delivering telemedicine via app, chat and remote video, as well as follow-up visits in person and prescription drug delivery through a courier directly at an employee’s home or office. The traditional care […].

Customer 319
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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The evolving impact of IoT on the web

GetElastic

With the continuous evolution of technology and the changing demands of people and businesses, a lot of innovative technologies have come and merged to make people’s lives easier. One of the tech options that is revolutionizing the world is the proliferation of IoT solutions. The web has impacted each sphere of people’s lives. Furthermore, almost every individual is dependent on the internet in one way or the other. .

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Square Payroll Review and Pricing for 2019: The Easy Way to Get Paid?

Ecommerce Platforms

Whether you're a business owner or a customer, there's a good chance you've heard of Square. After all, Square is one of the best-known brands in the world for mobile point of sale systems, state-of-the-art inventory management, and payment processing. Heck, you can even get your hands on a loan or merchant advance from Square if you need some additional money to take advantage of new opportunities in your business.

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How Upselling Techniques Increase Revenue Without Acquiring New Customers?

MakeWebBetter

Are you generating a filthy amount of money or trying to revive your almost dead return? There are some upselling techniques that’ll help you in both conditions to increase your revenue. But it depends on what your business objectives are? Are you focusing on customer acquisition or trying to improve the customer experience of the […]. The post How Upselling Techniques Increase Revenue Without Acquiring New Customers?

Customer 123
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Run Your Business At The Speed Of Thought

Forrester eCommerce

Whether you model your data and analytics practice around an insights-driven strategy or are transitioning your business to run on algorithms, these visions have greater implications than our technology heritage has prepared us for. The factory model for assembly line delivery assumed machines don’t think. And, process optimization had the effect of turning humans into […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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AI and machine learning: What’s the Difference?

GetElastic

Artificial intelligence (AI) and machine learning are offering ecommerce practitioners many benefits, from chatbots to multichannel customer support to online store features like a virtual fitting room – all allowing capabilities to provide exceptional shopping experiences. Therefore, to stay competitive in today’s market, you need to view AI and machine learning features as something you should invest in.

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How to Be Successful at Entrepreneurship and at Life

A Better Lemonade Stand

By incorporating these tactics into your daily life, you’ll likely begin to feel more successful and experience more entrepreneurial success. The post How to Be Successful at Entrepreneurship and at Life appeared first on A Better Lemonade Stand.

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Are Concept Stores Keeping Physical Stores Alive?

Retail Technology Review

It’s no secret that physical high street stores are struggling to survive. As online shopping continues to rise, the number of physical stores being closed down is also growing at an alarming rate. This has led to a lot of concern over how long physical stores can last in this new digital era.

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What does CX look like in India?

Forrester eCommerce

It’s that time of the year again, when we publish results from our annual CX IndexTM survey – to benchmark the customer experience provided by major brands in India. For those who came in late, here’s a quick introduction to the methodology – the survey is based on Forrester’s CX Index framework, which is designed […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Help Wanted: why 2019 holiday hiring should start now

GetElastic

With the busiest months of the year coming up, it’s time to start preparing for the holidays. Consumers spent $500 billion online with U.S. merchants in 2018, up 15% from the year before. So, you may be thinking of ways to boost the digital assets on your ecommerce site, like hosting a mobile experience or reimagining site structure and design. But what about those non-digital assets?

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2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc.

Webbula

Email Geeks! If you had the chance to make it up to Boston last week for the Martech Conference, then you would have come across the handy Periodic Table of. The post 2019 PERIODIC TABLE OF EMAIL OPTIMIZATION & DELIVERABILITY | Presented by Marketing Land and Third Door Media Inc. appeared first on Webbula.

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TechStyle Fashion Group and General Assembly Win EIS Awards

Sailthru

TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. One thing they have in common is doing so exceptionally, as evidenced by their new EIS Awards. Because email is such a crucial channel — every dollar spent sees an ROI of $38, according to the Data & Marketing Association — MediaPost launched the EIS Awards last year to recognize the best of the best.

Fashion 87
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Introducing the Forrester Now Tech: Marketing Measurement and Optimization Solutions 2019

Forrester eCommerce

I was recently in the market for a new car. My 12-year-old Honda CRV was on its last leg. I wanted to upgrade my car with leather seats, a navigation system, and lots of trunk space. The new Subaru Outback fit the bill; Not only does it have navigation but it has Bluetooth technology that […].

Marketing 268
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt