Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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Empowering E-commerce: Essential free marketing tools to outshine your competitors

lateshipment

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. In today’s bustling scenario, it’s important that you stand out from the crowd. But how can you achieve this edge?

eCommerce 130
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The Transition From Ecommerce to Mcommerce: Unlocking the Future of Retail

Ecommerce Guru

In the present high-speed advanced time, the manner in which we shop has changed fundamentally. The rise of cell phones […] The post The Transition From Ecommerce to Mcommerce: Unlocking the Future of Retail appeared first on Ecommerce Guru.

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Turning Retail Losses into Profits

Retail TouchPoints

How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. As a result, profitability is now a top priority for retail CEOs. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 246
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How Data Pros Can Help Build The Future Of Customer Experience Insights

Forrester eCommerce

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Phygital Transformation: The Power of Hybrid Retail | Salsify

Salsify

Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of yesterday, like the satisfying smack of hanging up on a Motorola Razr flip phone or the dancing silhouettes on iPod commercials.

Retail 114
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. By now we are all aware of the impact the internet has had in reshaping marketing, dating back to the adoption of the world wide web in the 1990s.

Marketing 246

More Trending

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GameStop to stop support for its crypto wallets due to ‘regulatory uncertainty’

RetailDive

The retailer, which is pulling support on Nov. 1, had sought to tap into gaming culture to make crypto a larger part of the company’s future.

Games 98
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eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows

Groove

Improving productivity is a constant goal for businesses of all sizes. However, the saying, “Time Is Money” means that companies (individual employees) will need to do more, in a shorter amount of time, to increase productivity. No matter how driven and talented your coworkers may be, they don’t have a second brain or a third arm. Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand.

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Starting an eCommerce Business From Scratch: Your Roadmap to Online Success

Ecommerce Guru

In the present computerized age, beginning an online business without any preparation has never been more available and fulfilling. The […] The post Starting an eCommerce Business From Scratch: Your Roadmap to Online Success appeared first on Ecommerce Guru.

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What Type Of Intent Data Provider Is Best For Your B2B Business?

Forrester eCommerce

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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How To Get Free Products For Review: 13 Easy Ways To Do It

My Wife Quit Her Job

There are several benefits to being a product reviewer. You receive free products, get to try out new items before they hit the market, share your opinion, and contribute to market research and product development. But which websites will send you free stuff, and how can you get involved? Learn more about how to get free products for review. The post How To Get Free Products For Review: 13 Easy Ways To Do It appeared first on MyWifeQuitHerJob.com.

Marketing 296
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L.L.Bean Expands to Dillard’s and Moosejaw, Plans 4 New Brick-and-Mortar Stores

Retail TouchPoints

L.L.Bean will open four new stores this fall, two in Massachusetts and two in Quebec, along with a French-language ecommerce site to support its Canadian stores. The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. wholesale accounts, along with 10 independent specialty retailers in the southeastern U.S. The combined effort will make L.L.Bean products available in more than 70 new storefronts in addition to ecommerce platforms.

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BigCommerce vs Shopify: Everything You Need to Know - 2023 Edition

Groove

From detailed functionality and features to honest pros and cons, this guide reveals all you need to know about BigCommerce and Shopify.

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US Offline Retail Sales Will Reach $4.2 Trillion By 2028

Forrester eCommerce

Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!

Retail 367
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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481: Better Than Alibaba! Learn How Pro Sellers Find Their Suppliers – Family First Friday

My Wife Quit Her Job

In this episode, I share insights on how to find great suppliers who deliver high-quality products on schedule, every single time. Alibaba is not the only game in town and there are more efficient ways to find suppliers for your e-commerce business. Enjoy! What You’ll Learn How To Find Suppliers For Name Brand Products How To Attend A Tradeshow Like The Canton Fair How To Hire A Sourcing Agent The post 481: Better Than Alibaba!

eCommerce 296
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The Rise of Micro Markets in Airports

Retail TouchPoints

The travel and tourism industry went through a shock in 2020, with the COVID-19 pandemic leading to a decrease in passenger traffic and significant economic challenges for airports. However, with the industry’s gradual recovery, airports are starting to face new, more logistical challenges. Passenger numbers are on the rise and becoming more stable but are still unpredictable.

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Brand Lists In Google Ads: What Are They And How To Use Them

Store Growers

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.

Article 171
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2024 Annual Planning: Don’t Let Caution Become Complacency

Forrester eCommerce

A precarious economy has tempered business and technology leaders’ budget expectations. But now is not the time to retreat. Our 2024 Planning Guides advise on where to invest and experiment for success.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Effective SEO Techniques To Drive E-Commerce Traffic This Thanksgiving Weekend

lateshipment

The holiday season is nearing and e-commerce businesses are gearing up to make the most of it. Looking to stay ahead of the competition? Get a head start with proven SEO techniques that enable you to get to your customers first and help you increase traffic and ultimately sales. Here are some things that you can expect inside: Ways to optimize your website for relevant keywords throughout your content, titles, and metadata so that people can find you when they search for those terms.

eCommerce 130
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Amazon Generates 11% Revenue Boost in Q2, Forecasts Strong Q3

Retail TouchPoints

Amazon’s financial results for Q2 2023, which ended June 30, reveal that its investments in product expansion, fulfillment capabilities and new ad offerings have helped it beat initial projections. Revenue increased 11% year over year, reaching $134.4 billion , up from $121.2 billion during the same period last year. North America and International segments saw similar growth, with segment sales increasing 11% and 10% year over year, respectively.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in

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Conversation Intelligence Is The Key To Unlocking Sales Productivity

Forrester eCommerce

This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.

Blog 370
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How to Effectively Monitor Planogram Compliance

Wiser

In the competitive world of retail, ensuring your products are in the right place at the right time can mean the difference between profit and loss. This is where planogram compliance comes into play. A planogram is a visual diagram that details where every product on a retail store shelf should be placed. Its main aim is to maximize sales and minimize wasted space.

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. But contrary to pandemic-era predictions, it turns out people still want to shop in stores, and a swath of data privacy crackdowns have brought many of these rising stars back down to Earth.

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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

By 2026, retail ecommerce sales are projected to reach an astonishing 8.1 trillion dol lars. Two of the best ways you can capitalize on this are by leveraging segmentation and personalization. Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales.

eCommerce 109
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What Are The Hottest Data Management Trends? Find Out At the Data Strategy & Insights 2023

Forrester eCommerce

Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Ultimate Performance Max Optimization Guide

Store Growers

Last Updated on August 4, 2023 You’ve launched your Performance Max campaign and were hoping for sales to flood in. But, like with all things Google Ads, it’s just not like what Google promised. Don’t worry, that’s exactly why I put together this guide. The goal is to help you optimize your Performance Max campaign to help hit your objectives. So let’s look at how to make that happen.

Article 91
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Carvana Debuts Same-Day Vehicle Delivery

Retail TouchPoints

Online automotive retailer Carvana is launching same-day delivery for car orders. The service is launching first in Arizona, with the company planning to expand to other markets across the U.S. in the coming months. The same-day delivery offering is enabled by Carvana’s nationwide network of inspection and reconditioning centers as well as its “robust” logistics fleet.

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Walmart aims for affordable, sustainable clothing with carbon capture tech pilot

RetailDive

A test with Rubi Laboratories seeks to integrate carbon capture technology across the retail giant’s supply chain and produce affordable apparel from the emissions.

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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? Unpredictable and fast-changing macroeconomic conditions? And industry variability with no one-size-fits-all model? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now.

B2C 195
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt