Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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The Ultimate Shopify SEO Checklist

Groove

The old adage is, "Build it, and they will come." However, when eCommerce store owners have thousands (or millions) of competitors, driving traffic to an online store is not quite simple. In terms of digital marketing strategies , none are more impactful or affordable than search engine optimization (SEO). Effective SEO will help bring organic traffic to your Shopify store and help you rank higher in search.

Shopify 195
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Can Retailer Co-ops Cut Ecommerce Shipping Costs?

Practical eCommerce

Retailers have used purchasing cooperatives for years to obtain volume pricing. The post Can Retailer Co-ops Cut Ecommerce Shipping Costs? appeared first on Practical Ecommerce.

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How retailers can craft compelling offers for Gen Z

RetailDive

Retailers over-index on choosing the right channel to reach Gen Z instead of focusing on the right offer to get their attention, writes Sai Koppala of SheerID.

Retail 97
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Web Marketing Checklist: 42 Tactics for Traffic and Sales

Practical eCommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

Marketing 134
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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534: The UGLY Truth About Buying From Alibaba That Most People Won’t Tell You

My Wife Quit Her Job

Think you know the best tricks for product sourcing? This episode exposes the darker side of Alibaba, revealing hidden practices that could change how you buy from the platform. Listen on to learn the ins and outs of how to buy from one of the world’s largest e-commerce marketplaces. What You’ll Learn Strategies for successfully buying products from Alibaba How to deal with IP theft How to find out if your products are ethically made Sponsors SellersSummit.com – The Sellers Sum

eCommerce 296
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The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

Retail TouchPoints

Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show that sales reached nearly $325 billion. But America looks set for an ecommerce war. Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory.

eCommerce 263

More Trending

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Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

Forrester eCommerce

All the flashiest demos of generative AI show chatbots that can query the enterprise environment for just about anything imaginable. Want to know all the vulnerabilities you have? How many devices are unprotected on the network? Whether you’ve been hit with Scattered Spider in the last six months?

Demo 329
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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations. Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Before You Migrate BigCommerce to Shopify, Ask These 6 Questions

Groove

Have you outgrown Bigcommerce and set your sights on Shopify's extensive app store and user-friendly interface? Perhaps you are just looking around to compare options and are considering a change. Maybe the pricing structure of BigCommerce no longer aligns with your needs and business investment guidelines. Whatever the reason, migrating over to Shopify from BigCommerce can be an efficient decision and one that your business will need to prosper and grow.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

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535: The Death of Google Search: Here’s What’s Happening

My Wife Quit Her Job

In this episode, Toni and I discuss the latest update in a string of Google updates which have upended the Internet. And we also discuss Sundar’s latest news release about the future of websites. What You’ll Learn Why Google search is terrible The latest in a string of Google updates The future of websites Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.

Toys 278
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A Guide to FedEx and UPS Delivery Signature Options

lateshipment

In the world of shipping and logistics, ensuring your packages reach their destination safely and securely is crucial and carriers ensure their full-on commitment to it. One aspect of this process is the carrier getting a confirmation of receipt upon successfully delivering a package to its intended recipient or an authorized individual at the delivery address through a signature.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 449
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Upsellit Awarded “Best Use of Data & Insights” at 2024 US Partnership Awards

UpSellIt

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. This accolade serves as a testament to our cutting-edge technology and strategic expertise that consistently deliver exceptional outcomes for our clients. About the US Partnership Awards The US Partnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-base

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Why my Retail Finance Team Loves AI

Retail TouchPoints

For me, the great thing about working in finance is getting to make decisions that touch all aspects of the organization. Finance really places you at the center of everything, where decisions you make play a pivotal role in sustaining long-term business success. That is, at least, the theory. The reality is that, for teams that rely heavily on manual workflows, financial management can be not just burdensome but downright soul-sucking.

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FastSpring at VivaTech 2024!

FastSpring

Ready to join Europe’s biggest startup and tech event with the leading startups, investors, executives, and media from 174 countries? If so, join FastSpring in Paris at VivaTech 2024 at Booth C45! We’d love to talk with you in person! Join us at the Paris Expo Porte de Versailles, in Paris, France, on May 22nd – 25th, for an extraordinary event dedicated to all things tech.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Will RPA Platforms Remain Relevant? AI Agents May Hold The Answer

Forrester eCommerce

RPA companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care.

Document 406
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Upsellit Awarded “Best Partnership Teams” at 2024 US Partnership Awards

UpSellIt

Upsellit officially won Bronze for Best Partnership Teams at the US Partnership Awards! We are honored to be recognized for our elite client collaborations that drive their success as well as our own. About the US Partnership Awards The US Par tnership Awards celebrate the individuals, companies, and technologies that foster outstanding outcome-based performance in affiliate, brand, and influencer partnerships.

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Ikea Creates Training Ecosystem to Support AI Literacy for 3,500 Employees

Retail TouchPoints

Ingka Group , parent company of Ikea Retail , has set ambitious targets for boosting the AI literacy of its organization, including AI training for approximately 3,000 employees and 500 executives. The initiative will include a variety of courses, tailored to the needs of employees at various levels and in different phases of their AI journeys, with the overall goal of embedding a deep understanding of AI within the organization and ensuring that Ikea values are reflected in the ways the technol

Games 278
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Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

eCommerce 124
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Forrester eCommerce

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 446
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Upsellit Awarded “Best Health & Beauty Partnership” at 2024 US Partnership Awards

UpSellIt

Upsellit received a bronze award for “Best Health & Beauty Partnership” at the 2024 US Partnership Awards. We are honored to be recognized for our dedication to producing impactful results for our partners. While recognized for our expertise in the health and beauty sector, we empower brands across countless industries to achieve their unique goals.

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Walmart+ Members will Get First Dibs on New Products During 24-Hour Event

Retail TouchPoints

From 12 noon ET on Monday, April 29 through noon on April 30, the Walmart+ Early Access online sales event will offer program members a curated assortment of products new to Walmart — including Dolly Parton’s Rockin’ New Baking Collection, Doritos Flamin’ Hot Mystery Flavor, Pampers diapers and men’s and women’s shoes from Reebok. “Walmart+ members have shown significant engagement with our digital offerings, particularly in the grocery sector, so we’re excited to offer them a shopping event lik

Events 275
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5 Best Paddle Alternatives in 2024

FastSpring

When considering Paddle alternatives, it’s important to note that Paddle is a merchant of record (MoR). The company handles transactions for sellers of digital products, providing the infrastructure for global online payments while taking responsibility for tax collection and remittance, fraud prevention, and other aspects of the checkout process. It’s a capable solution, but by no means is Paddle a universal, one-size-fits-all option.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?

Forrester eCommerce

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

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Express files Chapter 11, plans to close over 100 stores

RetailDive

All of the company’s UpWest stores will shutter as the retailer pursues a sale to WHP Global, Simon Property Group and Brookfield Properties.

Retail 132
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JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

Retail TouchPoints

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy , designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.

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15 Apps for Live Streaming Video

Practical eCommerce

This all-new update to our popular resource features apps from social networks and live-streaming platforms to produce and broadcast solo or multi-source video. The post 15 Apps for Live Streaming Video appeared first on Practical Ecommerce.

eCommerce 112
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt