Omniconvert
FEBRUARY 14, 2023
Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis. appeared first on Omniconvert Ecommerce Growth Blog.
Wiser
FEBRUARY 13, 2023
Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy. Instead of just listing prices at a flat rate, companies will offer shoppers a discounted deal so they perceive the item as more valuable.
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Digital Doughnut
FEBRUARY 14, 2023
As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we'll dive into some of the trends that are currently shaping the industry on social media.
Salsify
FEBRUARY 14, 2023
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
IntelligenceNode
FEBRUARY 13, 2023
Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.
Forrester eCommerce
FEBRUARY 16, 2023
With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 13, 2023
Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and his newest book, Mind Your Mindset.
Ecommerce Platforms
FEBRUARY 15, 2023
If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. The company's primary goal is to make it easier for businesses to collect, access, and gain insights from large data sets. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.
Forrester eCommerce
FEBRUARY 16, 2023
If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.
Retail TouchPoints
FEBRUARY 17, 2023
The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission. The resale company also will shutter two flagship stores, in San Francisco and Chicago, two neighborhood stores, in Atlanta and Austin, Texas, and two consignment offices in Miami and Washington, D.C.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
FEBRUARY 14, 2023
Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products. I’ll also explain how to sell on Walmart Marketplace, the costs of selling, and how Walmart SEO works. The post How To Sell On Walmart: Tips For Selling On Walmart Marketplace appeared first on MyWifeQuitHerJob.com.
GetElastic
FEBRUARY 16, 2023
Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S.
Forrester eCommerce
FEBRUARY 14, 2023
The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.
Retail TouchPoints
FEBRUARY 17, 2023
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Recognized as a 40 Under 40 by Advertising Age and one of the Top 50 Women in Brand Marketing by Brand Innovators, D’Arcy specializes in developing integrated, strategic marketing campaigns that drive ROI.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Profitero
FEBRUARY 15, 2023
113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium. Instead, this year’s MVPs were the brands that fueled the Big Game parties and captured our hearts in 30 seconds or less.
Ecommerce Platforms
FEBRUARY 17, 2023
Our recommendation for most startups is HubSpot CRM because it offers the most value of any CRM, while Zoho CRM is also a strong contender with its top notch features, which makes it an ideal choice for startups experiencing rapid growth. The best CRM for startups is a must-have in today’s competitive world. With a CRM tool, you can learn more about the path your customers take to purchase, and what it takes to ensure long-term loyalty.
Forrester eCommerce
FEBRUARY 17, 2023
Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.
Retail TouchPoints
FEBRUARY 15, 2023
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Salsify
FEBRUARY 14, 2023
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their product descriptions.
Ecommerce Platforms
FEBRUARY 15, 2023
If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it. Additionally, you’ll have to be a good marketer. You’ll have to know what it is you bring to the table, and what niche might best connect you with a strong listenership. You’ll also face a lot of choices.
Forrester eCommerce
FEBRUARY 17, 2023
I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.
Retail TouchPoints
FEBRUARY 15, 2023
Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Salsify
FEBRUARY 17, 2023
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.
Ecommerce Platforms
FEBRUARY 16, 2023
Pagecloud vs Squarespace: which tool should you be using to build your business website? Both Pagecloud and Squarespace have a lot of benefits to offer potential entrepreneurs and store owners looking to claim their part of the online market. Each platform offers a simple and straightforward set of tools for creating, customizing, and optimizing your online presence.
Forrester eCommerce
FEBRUARY 17, 2023
Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.
Retail TouchPoints
FEBRUARY 13, 2023
Bark will lay off 126 employees, approximately 12% of its total workforce, and curtail the use of some third-party vendors and contractors as it seeks to generate $12 million in annual cost savings. The cuts come as the company, known for its dog-themed toy and treats subscriptions, reports a net loss of $21.7 million for its Q3 2023, which ended on Dec. 31, 2022.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Ecommerce Platforms
FEBRUARY 16, 2023
Where can you find the best print on demand candles? While Printful and Printify are our top recommendations, it's worth noting that there are other excellent print on demand platforms for selling candles. In the article below, we'll discuss and compare these options to help you make an informed decision for your business. Custom candles, after all, can be a delicate matter.
Forrester eCommerce
FEBRUARY 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.
Retail TouchPoints
FEBRUARY 14, 2023
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. And with Super Bowl ad rates running to $7 million for a 30-second spot, the pressure is on to create commercials that are truly memorable, using humor, celebrities, nostalgia, and, when all else fails, animals (talking and otherwise).
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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