Omniconvert
FEBRUARY 14, 2023
Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis. appeared first on Omniconvert Ecommerce Growth Blog.
Wiser
FEBRUARY 13, 2023
Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy. Instead of just listing prices at a flat rate, companies will offer shoppers a discounted deal so they perceive the item as more valuable.
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Digital Doughnut
FEBRUARY 14, 2023
As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we'll dive into some of the trends that are currently shaping the industry on social media.
Salsify
FEBRUARY 14, 2023
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
IntelligenceNode
FEBRUARY 13, 2023
Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.
Forrester eCommerce
FEBRUARY 16, 2023
With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 13, 2023
Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and his newest book, Mind Your Mindset.
Forrester eCommerce
FEBRUARY 16, 2023
If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.
Retail TouchPoints
FEBRUARY 17, 2023
The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission. The resale company also will shutter two flagship stores, in San Francisco and Chicago, two neighborhood stores, in Atlanta and Austin, Texas, and two consignment offices in Miami and Washington, D.C.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
FEBRUARY 14, 2023
Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products. I’ll also explain how to sell on Walmart Marketplace, the costs of selling, and how Walmart SEO works. The post How To Sell On Walmart: Tips For Selling On Walmart Marketplace appeared first on MyWifeQuitHerJob.com.
Ecommerce Platforms
FEBRUARY 15, 2023
If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. The company's primary goal is to make it easier for businesses to collect, access, and gain insights from large data sets. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.
Forrester eCommerce
FEBRUARY 14, 2023
The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.
Retail TouchPoints
FEBRUARY 17, 2023
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Recognized as a 40 Under 40 by Advertising Age and one of the Top 50 Women in Brand Marketing by Brand Innovators, D’Arcy specializes in developing integrated, strategic marketing campaigns that drive ROI.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Salsify
FEBRUARY 17, 2023
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.
Forrester eCommerce
FEBRUARY 17, 2023
Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.
Retail TouchPoints
FEBRUARY 15, 2023
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
GetElastic
FEBRUARY 16, 2023
Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S.
Forrester eCommerce
FEBRUARY 17, 2023
I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.
Retail TouchPoints
FEBRUARY 15, 2023
Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Salsify
FEBRUARY 14, 2023
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their product descriptions.
Forrester eCommerce
FEBRUARY 17, 2023
Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.
Retail TouchPoints
FEBRUARY 13, 2023
Bark will lay off 126 employees, approximately 12% of its total workforce, and curtail the use of some third-party vendors and contractors as it seeks to generate $12 million in annual cost savings. The cuts come as the company, known for its dog-themed toy and treats subscriptions, reports a net loss of $21.7 million for its Q3 2023, which ended on Dec. 31, 2022.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
RetailDive
FEBRUARY 17, 2023
Twelve of the locations are already up for auction, and the total number of closures could change as the retailer continues to evaluate its footprint.
Forrester eCommerce
FEBRUARY 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.
Retail TouchPoints
FEBRUARY 14, 2023
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. And with Super Bowl ad rates running to $7 million for a 30-second spot, the pressure is on to create commercials that are truly memorable, using humor, celebrities, nostalgia, and, when all else fails, animals (talking and otherwise).
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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