Optimizely

APRIL 23, 2018

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class?

eCommerce 186

eCommerce Social Media Marketing Payments 186

Rishi Rawat

APRIL 23, 2018

Companies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? It’s the measure of how easy it is for our brains to process information. Anyway, back to the post. This is how sites typically show pricing plans to desktop users: The challenge is, how do we show that pricing plan on the mobile page?

Mobile 70

Mobile Information Article 70

RTP blog

APRIL 23, 2018

By Jennifer Dawson, Contributing Writer Retail is changing. Gone are the days when consumers had limited choice of shopping outlets. In their analysis of shopper trends over the recent holiday period, ShopperTrak reported Americans are spending more online — an increase of 18% compared with the previous year. Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor.

Customer Loyalty 150

Customer Loyalty Customer Social Media Games 150

BigCommerce

APRIL 24, 2018

Meeting your business objectives isn’t easy – no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

APRIL 24, 2018

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

Operations 404

Operations 404

My Wife Quit Her Job

APRIL 23, 2018

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X. And if you factor in the language and cultural barriers, it can be quite intimidating to pay a large sum of cash to someone in a completely different country.

eCommerce 227

eCommerce 227

BigCommerce

APRIL 26, 2018

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth. However, it also put a spotlight on some of the challenges and obstacles Amazon will face in the year ahead. From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers n

Payment Services 417

Payment Services eCommerce Shipping Costs Payments 417

Forrester eCommerce

APRIL 26, 2018

Outage management is a defining moment for utilities and thus provides a great way to reimagine the relationship between utilities and their customers. Absent an outage, most consumers don’t give a whole lot of thought to their utility company – flip a switch and the expected happens. The outage – especially prolonged outages – changes […].

Management 362

Management Consumer Customer Customer Experience 362

Groove

APRIL 27, 2018

Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. For this reason, many companies are making search a core component of their eCommerce strategies. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. eCommerce Site Search Solutions.

Improvements 156

Improvements eCommerce Shopping Carts Apparel 156

Kissmetrics

APRIL 25, 2018

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects you’re genuinely passionate about. Unfortunately, it all takes time.

eCommerce 211

eCommerce Social Media Shipping Costs Marketing 211

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

BigCommerce

APRIL 25, 2018

Today BigCommerce announced that Goldman Sachs has led a $64 million growth equity investment, with backing from current investors General Catalyst, GGV Capital, and Tenaya Capital. The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader.

BigCommerce 385

BigCommerce Merchant Services Customer Payment Services 385

Forrester eCommerce

APRIL 24, 2018

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts. This ability and courage allows organizations to create an environment where all employees feel […].

Customer Experience 321

Customer Experience Management Customer 321

RTP blog

APRIL 27, 2018

By Stephen Wakeling , Phobio The ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming. Staying ahead of market trends and customer behavior is critical for any business to survive and thrive. However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology.

Omnichannel 150

Omnichannel Retail Toys Technology 150

Kissmetrics

APRIL 23, 2018

If you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it.

Banking 206

Banking Customer Management Information 206

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Optimizely

APRIL 26, 2018

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand?

Webinar 150

Webinar Customer Data Omnichannel Customer 150

Forrester eCommerce

APRIL 25, 2018

I’m often asked the question, “What’s my data worth?” And, my immediate (and somewhat provocative) response is, “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question – “what’s my data […].

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RTP blog

APRIL 26, 2018

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld. While we’ve discussed the concept of a “retail transformation” ad nauseum over the past year, wholesale also is undergoing its own transformation.

B2B 150

B2B B2C Magento eCommerce 150

My Wife Quit Her Job

APRIL 25, 2018

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain.

Books 168

Books eCommerce Other 168

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Optimizely

APRIL 23, 2018

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insight that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet and wishing you’d paid a bit more attention in math class?

Social Media 150

Social Media Marketing Payments X-cart 150

Forrester eCommerce

APRIL 24, 2018

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.

Games 306

Games Improvements 306

RTP blog

APRIL 25, 2018

It’s called the Retail Innovation Conference for a reason — multiple reasons, in fact. There’s the overall approach to its content, well-organized store tours and lunch table topics, and a highly useful mobile app, to name just a few. The RTP team shares the most innovative aspects of the Retail Innovation Conference being held April 30-May 2 at Convene in New York City.

Retail 150

Retail Events Books Download 150

Bootstrapping Ecommerce

APRIL 24, 2018

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce.

eCommerce 147

eCommerce Customer Conversion Optimization 147

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Steve Dennis

APRIL 21, 2018

As I pointed out in my last piece , it is all too easy to be misled by high-level statistics and narratives that paint an incomplete picture of the retail landscape. Similarly, many fail to appreciate the underlying dynamics that (increasingly) separate industry winners from the losers and that which will ultimately determine when online shopping starts to mature.

eCommerce 137

eCommerce Home Furnishings Toys Apparel 137

Forrester eCommerce

APRIL 26, 2018

Over the last 2 weeks I have been at the annual shenanigan bonanza that is RSA. I was invited to sit on a “Shark Tank” panel for emerging technology start-ups in Miami, FL. In the span of two weeks I went from seeing the big, well-established companies, who have massive marketing budgets and millions of […].

Technology 255

Technology Marketing Information 255

RTP blog

APRIL 23, 2018

By Andrew Chambers, Renterval LLC Sharing — it’s one of the first lessons we learn as children. We’re rewarded when we do it willingly, and we expect others to do the same for us. While it’s instilled in us from an early age, the notion of sharing has come a long way since the playground. Sharing in the adult world has evolved substantially. The goods that adult customers want to “share” span the spectrum from electronics to automobiles to vacation homes.

eCommerce 150

eCommerce Retail POS Toys 150

Inflow Insights

APRIL 24, 2018

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out changes to its algorithms to reward quality. Unlike the past, if you have low-quality pages on your website, it can negatively impact your overall ranking. What’s a low-quality page? It’s one that isn’t used or visited, is full of duplicate content from other pages, has thin content or very low engagement in the eyes of Google.

SEO 135

SEO Blog eCommerce Article 135

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

A Better Lemonade Stand

APRIL 23, 2018

If you’re interested in elevating your ecommerce business’ Instagram feed and creating beautiful branded content to entice followers, likes and comments, then read on to discover the top 25 Creative Market Instagram templates. The post 25 Gorgeous Instagram Templates for Your Online Business appeared first on A Better Lemonade Stand.

eCommerce 133

eCommerce Marketing 133

Forrester eCommerce

APRIL 23, 2018

Sometimes questions are the fastest path to solutions By nature, people like to help. Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this.

Information 255

Information 255

Klaviyo

APRIL 25, 2018

Would you ever have a sale without letting any of your customers know? Of course you wouldn’t! The key to any strong marketing initiative is awareness, and the best way to create awareness online is with email. Your rewards program is no different from any other initiative, and you need to make sure that customers are aware of it to maximize its effectiveness.

Gifts 119

Gifts Social Media Customer Definition 119

Fastr

APRIL 27, 2018

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been […]. The post Top 3 Content Marketing Goals For Every Brand appeared first on Zmags.

Marketing 100

Marketing Consumer eCommerce 100

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail