Groove
SEPTEMBER 5, 2023
Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.
Salsify
SEPTEMBER 7, 2023
Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.
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Wiser
SEPTEMBER 5, 2023
When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.
ROI Revolution
SEPTEMBER 6, 2023
Do you want the keys to unlock success with your virtual storefront? It’s time to embrace the local revolution that’s reshaping the way customers find and engage with businesses like yours. Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Capture valuable leads. Send consumers straight to your online or offline stores with just a few taps on their mobile devices.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
SEPTEMBER 7, 2023
In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023.
Omnisend
SEPTEMBER 5, 2023
Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. Unfortunately, many dismiss SMS as an outdated or intrusive communication method. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
SEPTEMBER 5, 2023
Explore the concepts of marketing psychology, shopping psychology, and the psychology of buying, plus how you can build better connections with consumers.
Groove
SEPTEMBER 5, 2023
In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.
Omnisend
SEPTEMBER 7, 2023
Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Most of us think of someone who’s there for us when we need them and always has our best interests at heart. Customer loyalty to businesses isn’t that much different. People are naturally drawn to brands that consistently deliver value and show that they’re in tune with their audience’s needs.
Forrester eCommerce
SEPTEMBER 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
SEPTEMBER 6, 2023
An Amazon review checker is a software programs designed to help Amazon buyers and sellers determine the authenticity of product reviews. As a shopper, you want to be able to rely on customer reviews to know that you're getting a quality product. And Amazon sellers benefit from positive reviews. This article covers 7 of the best Amazon review checkers available today.
Retail TouchPoints
SEPTEMBER 7, 2023
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Case in point: according to McKinsey’s 2022 Global Survey on digital strategy and investments , most brands report much lower than expected revenue increases from their digital transformations.
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 5, 2023
A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
My Wife Quit Her Job
SEPTEMBER 8, 2023
In this Family First Friday episode, I reveal the worst businesses to start this year. Not every side hustle opportunity is a good one and not every business is suited for every person. Plus, the business landscape is constantly changing and some business models are simply no longer viable. What You’ll Learn Worst Businesses To Start In 2023 How To Avoid Potential Pitfalls And Financial Headaches Why Certain Business Models No Longer Work The post 490: BEWARE!
Retail TouchPoints
SEPTEMBER 6, 2023
Jean Dousset, a brand that specializes in designing lab-grown diamond jewelry, has opened its first flagship boutique in West Hollywood, Calif. Created in partnership with Design, B **s , the store represents the intersection of design, heritage and the future of luxury jewelry, reaffirming Jean Dousset’s recent rebrand and transformation to focus solely on lab-grown diamond jewelry.
lateshipment
SEPTEMBER 7, 2023
The holiday season is fast approaching, and for e-commerce businesses, this means it’s time to prepare for the busiest time of the year. We’re still 2 months away from things getting really hectic but remember, early preparation is key to ensuring a smooth holiday season. Thus, in this blog, we’ll explore why early preparation is necessary and in order to help you get started, provide you with a comprehensive holiday schedule in the form of a marketing calendar and information on s
Forrester eCommerce
SEPTEMBER 8, 2023
Data fabric has been gaining traction in the enterprise. Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
My Wife Quit Her Job
SEPTEMBER 4, 2023
Digital downloads allow you to sell to a global audience without having to manage inventory or ship products, which means less hassle and lower overhead costs. And getting started is easy. Learn how to sell digital downloads on Etsy in our seven step guide. The post How To Sell Digital Downloads On Etsy: A 7 Step Guide For Creators appeared first on MyWifeQuitHerJob.com.
Retail TouchPoints
SEPTEMBER 5, 2023
Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon , Walmart and how technology is transforming retail. He even brought his findings to the airwaves (so to speak) as host of the podcast, Land of the Giants: The Rise of Amazon. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 8, 2023
LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
My Wife Quit Her Job
SEPTEMBER 5, 2023
Today, I’m thrilled to have Phil Taylor back on the show. Phil is the founder of Fincon, which is the conference that launched my speaking career and allowed me to meet so many awesome entrepreneurs who I now call my friends. In this episode, Phil and I discuss 7 different strategies to grow your business this year and highlight the most important one of all.
Retail TouchPoints
SEPTEMBER 6, 2023
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question. The folks at the Federal Trade Commission have carefully regulated these services for decades.
lateshipment
SEPTEMBER 8, 2023
The holiday shopping season means an entirely different thing for shoppers and merchants. For the latter, it’s not just about festivities, gift-giving, and visiting places but the busiest time of year, when they have to work amidst the incoming rush if they’re looking to stay ahead of the competition and maximize sales. In the case of physical stores, the customer collecting their purchase and leaving the store marks the end of a sales cycle.
Forrester eCommerce
SEPTEMBER 7, 2023
Forrester’s Technology & Innovation North America Forum in Austin, Texas is just a few days away (September 10–12)! As a part of our activities at the in-person Hub during the T&I Forum, we want to invite all attendees to take our Robotics Quotient Maturity Assessment. What Is The Robotics Quotient Maturity Assessment?
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Fabric
SEPTEMBER 5, 2023
Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Yet today, curbside pickup has quickly become one of the more popular fulfillment strategies offered by omnichannel e-commerce retailers and it has transformed the way customers interact with businesses, providing a more seamless and convenient shopping experience.
Retail TouchPoints
SEPTEMBER 8, 2023
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that many of the brand’s devotees would have imagined. Fast fashion retailer Forever 21 has released a limited-edition collection featuring the Barneys brand. On the surface the collaboration might not make much sense, given that Forever 21 and Barneys hail from opposite ends of the fashion spectrum.
FastSpring
SEPTEMBER 8, 2023
On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi
Forrester eCommerce
SEPTEMBER 7, 2023
Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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