Groove
SEPTEMBER 5, 2023
Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.
Salsify
SEPTEMBER 7, 2023
Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Wiser
SEPTEMBER 5, 2023
When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.
ROI Revolution
SEPTEMBER 6, 2023
Do you want the keys to unlock success with your virtual storefront? It’s time to embrace the local revolution that’s reshaping the way customers find and engage with businesses like yours. Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Capture valuable leads. Send consumers straight to your online or offline stores with just a few taps on their mobile devices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
SEPTEMBER 7, 2023
In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023.
Omnisend
SEPTEMBER 5, 2023
Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. Unfortunately, many dismiss SMS as an outdated or intrusive communication method. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
.png
) |
Salsify
SEPTEMBER 5, 2023
Explore the concepts of marketing psychology, shopping psychology, and the psychology of buying, plus how you can build better connections with consumers.
Groove
SEPTEMBER 5, 2023
In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.
Omnisend
SEPTEMBER 7, 2023
Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Most of us think of someone who’s there for us when we need them and always has our best interests at heart. Customer loyalty to businesses isn’t that much different. People are naturally drawn to brands that consistently deliver value and show that they’re in tune with their audience’s needs.
Forrester eCommerce
SEPTEMBER 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.
Advertisement
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
SEPTEMBER 8, 2023
In this Family First Friday episode, I reveal the worst businesses to start this year. Not every side hustle opportunity is a good one and not every business is suited for every person. Plus, the business landscape is constantly changing and some business models are simply no longer viable. What You’ll Learn Worst Businesses To Start In 2023 How To Avoid Potential Pitfalls And Financial Headaches Why Certain Business Models No Longer Work The post 490: BEWARE!
Retail TouchPoints
SEPTEMBER 7, 2023
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Case in point: according to McKinsey’s 2022 Global Survey on digital strategy and investments , most brands report much lower than expected revenue increases from their digital transformations.
FastSpring
SEPTEMBER 8, 2023
On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi
Forrester eCommerce
SEPTEMBER 5, 2023
A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
My Wife Quit Her Job
SEPTEMBER 6, 2023
An Amazon review checker is a software programs designed to help Amazon buyers and sellers determine the authenticity of product reviews. As a shopper, you want to be able to rely on customer reviews to know that you're getting a quality product. And Amazon sellers benefit from positive reviews. This article covers 7 of the best Amazon review checkers available today.
Retail TouchPoints
SEPTEMBER 6, 2023
Jean Dousset, a brand that specializes in designing lab-grown diamond jewelry, has opened its first flagship boutique in West Hollywood, Calif. Created in partnership with Design, B **s , the store represents the intersection of design, heritage and the future of luxury jewelry, reaffirming Jean Dousset’s recent rebrand and transformation to focus solely on lab-grown diamond jewelry.
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 8, 2023
Data fabric has been gaining traction in the enterprise. Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
My Wife Quit Her Job
SEPTEMBER 5, 2023
Today, I’m thrilled to have Phil Taylor back on the show. Phil is the founder of Fincon, which is the conference that launched my speaking career and allowed me to meet so many awesome entrepreneurs who I now call my friends. In this episode, Phil and I discuss 7 different strategies to grow your business this year and highlight the most important one of all.
Retail TouchPoints
SEPTEMBER 5, 2023
Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon , Walmart and how technology is transforming retail. He even brought his findings to the airwaves (so to speak) as host of the podcast, Land of the Giants: The Rise of Amazon. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.
Salsify
SEPTEMBER 8, 2023
Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.
Forrester eCommerce
SEPTEMBER 8, 2023
LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
My Wife Quit Her Job
SEPTEMBER 4, 2023
Digital downloads allow you to sell to a global audience without having to manage inventory or ship products, which means less hassle and lower overhead costs. And getting started is easy. Learn how to sell digital downloads on Etsy in our seven step guide. The post How To Sell Digital Downloads On Etsy: A 7 Step Guide For Creators appeared first on MyWifeQuitHerJob.com.
Retail TouchPoints
SEPTEMBER 6, 2023
So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question. The folks at the Federal Trade Commission have carefully regulated these services for decades.
Wiser
SEPTEMBER 6, 2023
Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer feeling valued, satisfied, and ready to tell their friends and family about the experience.
Forrester eCommerce
SEPTEMBER 5, 2023
Despite what customers may tell you, budget is often not the real reason why they’ve decided not to renew.
Advertisement
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
UpSellIt
SEPTEMBER 8, 2023
In 2022, global online sales during Cyber Week hit an all-time high of $281 billion. 179.8 million Americans shopped during last year’s Cyber Week, and the average American typically plans to spend $500 during that time. This marks a 4% increase compared to 2021. Ecommerce brands should prepare to match or increase expectations for 2023 with consumers being more accustomed to shopping online more than ever before.
Retail TouchPoints
SEPTEMBER 8, 2023
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that many of the brand’s devotees would have imagined. Fast fashion retailer Forever 21 has released a limited-edition collection featuring the Barneys brand. On the surface the collaboration might not make much sense, given that Forever 21 and Barneys hail from opposite ends of the fashion spectrum.
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 7, 2023
Forrester’s Technology & Innovation North America Forum in Austin, Texas is just a few days away (September 10–12)! As a part of our activities at the in-person Hub during the T&I Forum, we want to invite all attendees to take our Robotics Quotient Maturity Assessment. What Is The Robotics Quotient Maturity Assessment?
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Expert insights. Personalized for you.
195 
Let's personalize your content