Optimizely
JUNE 21, 2018
In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Why, then would any digital-native brand ever think about opening a brick-and-mortar store in this climate?
RTP blog
JUNE 22, 2018
By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business. Advances in technology, including AI and chatbots, now provide ease to customers by sharing customized recommendations for products and services and increasing access to, and communications directly with, companies in more accessible ways.
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OrderDynamics
JUNE 21, 2018
5 Learnings from Retail Failures. Retail Touchpoints’ post by Marc Gingras captures 5 key learnings from the demise of Toys R Us. Although the post highlights one retailer, it stands for many which have perished, or had to close many stores recently. These retail failures offer important lessons. Out-of-the-Box Thinking . The 1980’s – 1990’s popularized the Big-Box stores.
Forrester eCommerce
JUNE 19, 2018
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. The report is based on Forrester’s CX Index™ methodology, which measures […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
JUNE 21, 2018
U.S. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue. With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers.
My Wife Quit Her Job
JUNE 18, 2018
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on.
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Forrester eCommerce
JUNE 21, 2018
New C-Suite Must-Read Report: “Tech Innovation Chains Create Breakthrough Opportunities” C-Suite execs responsible for driving business innovations, I highly encourage you to read Brian Hopkins‘ latest report which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or are waiting for emerging technologies to mature along […].
BigCommerce
JUNE 19, 2018
ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a company who can organize itself around an ERP. Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited.
Optimizely
JUNE 19, 2018
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience.
Kissmetrics
JUNE 20, 2018
Your customers are your greatest asset. The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers. Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and top-of-spend for most ecommerce companies we speak to every day.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JUNE 20, 2018
Last Sunday, Tesla CEO Elon Musk sent an all-employee email to Tesla employees revealing that the company was the victim of insider sabotage. Musk indicated that the saboteur made changes to Tesla’s manufacturing operating system using fake user names and exported a large volume of sensitive internal data to third parties. In his email, Musk […].
My Wife Quit Her Job
JUNE 20, 2018
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend.
Store Growers
JUNE 21, 2018
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?
Bootstrapping Ecommerce
JUNE 19, 2018
In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 21, 2018
Health insurers know why customer experience is critical — CX leaders grow revenue faster than laggards, can charge more for their products, and have a higher brand preference. But based on Customer Experience Index (CX Index™) data, the how continues to be a challenge. Health insurers’ average CX Index score once again remained flat in 2018, with […].
RTP blog
JUNE 20, 2018
Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space. As part of the experiment, Microsoft researchers are exploring the addition of cameras to shopping carts to track items, and ways for smartphones to become a larger part of the customer journey.
SellBrite
JUNE 20, 2018
When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out and attract buyers.
Klaviyo
JUNE 21, 2018
The post Announcing Klaviyo:BOS 2018 appeared first on Klaviyo.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JUNE 19, 2018
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […].
RTP blog
JUNE 18, 2018
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves. z13 is capable of processing 2.5 billion transactions per day, which is the equivalent of roughly 100 Cyber Mondays.
A Better Lemonade Stand
JUNE 19, 2018
If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you. The post Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion appeared first on A Better Lemonade Stand.
Ecommerce Platforms
JUNE 18, 2018
“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late? I mean, last time we checked the global retail ecommerce sales were expected to hit $4.5 trillion by 2021. So what’s going on here?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JUNE 21, 2018
Seven auto and home insurers saw a statistically significant change to their Customer Experience Index (CX Index™) scores in 2018. As a result, the average score for the industry has moved up one point since 2017. Insurers should not get too excited, though. Despite this small lift, most policyholders in the US saw little or no […].
Klaviyo
JUNE 22, 2018
The post Send Unique Coupons in your Marketing Campaigns appeared first on Klaviyo.
Fastr
JUNE 20, 2018
Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.
Sailthru
JUNE 18, 2018
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. Push Notifications vs. In-App Messaging. There are two forms of messages that best help brands connect with their customers on their phones.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Ecommerce Platforms
JUNE 21, 2018
Dropshipping has become all the rage in the ecommerce world, but dropshippers are often stuck with slow shipping speeds, higher pricing, poor return policies, and more. SellerBooster is working to change all of that. In this SellerBooster review, we'll talk about how this revolutionary dropshipping platform allows you to sell name-brand products without the poor delivery times and messy product descriptions.
Steve Dennis
JUNE 18, 2018
The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed to take as earth-shaking, potentially vortex-shifting, news speculation was rife as to what the “b” stood for. Bacon? Breakfast? Burrito? Bohemianism?
ecomdash
JUNE 20, 2018
This is a guest post by Rakuten Super Logistics. Founded in 2001, Rakuten Super Logistics is a leader in ecommerce order fulfillment, serving hundreds of ecommerce retailers to increase speed of delivery, improve order accuracy, decrease shipping costs, and increase customer satisfaction. . Very few people think of what happens after their customer clicks the purchase button.
Sailthru
JUNE 21, 2018
We all know the modern customer journey is longer and more complicated than ever before. However, new research from Condé Nast shows that most customers make brand decisions well before they even realize they’re on a journey. Along with research firm Tapestry, Condé Nast recently surveyed 4,500 consumers to learn more about their paths to purchase. One key finding is that 79% already make purchase decisions in what Condé Nast calls the “pre-search” phase that involves regular media consumption d
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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