Optimizely
JUNE 21, 2018
In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record. Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Why, then would any digital-native brand ever think about opening a brick-and-mortar store in this climate?
RTP blog
JUNE 22, 2018
By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business. Advances in technology, including AI and chatbots, now provide ease to customers by sharing customized recommendations for products and services and increasing access to, and communications directly with, companies in more accessible ways.
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OrderDynamics
JUNE 21, 2018
5 Learnings from Retail Failures. Retail Touchpoints’ post by Marc Gingras captures 5 key learnings from the demise of Toys R Us. Although the post highlights one retailer, it stands for many which have perished, or had to close many stores recently. These retail failures offer important lessons. Out-of-the-Box Thinking . The 1980’s – 1990’s popularized the Big-Box stores.
Forrester eCommerce
JUNE 19, 2018
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. The report is based on Forrester’s CX Index™ methodology, which measures […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
BigCommerce
JUNE 21, 2018
U.S. ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue. With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers.
My Wife Quit Her Job
JUNE 18, 2018
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. Right now, Shopify and BigCommerce are the two main shopping carts that most people recommend and they are both fantastic platforms to base your business on.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 21, 2018
New C-Suite Must-Read Report: “Tech Innovation Chains Create Breakthrough Opportunities” C-Suite execs responsible for driving business innovations, I highly encourage you to read Brian Hopkins‘ latest report which shows that today’s approach to emerging tech innovation is dead. If you are either investing in single technologies or are waiting for emerging technologies to mature along […].
BigCommerce
JUNE 19, 2018
ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a company who can organize itself around an ERP. Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited.
Optimizely
JUNE 19, 2018
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience.
Kissmetrics
JUNE 20, 2018
Your customers are your greatest asset. The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers. Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and top-of-spend for most ecommerce companies we speak to every day.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
JUNE 20, 2018
Last Sunday, Tesla CEO Elon Musk sent an all-employee email to Tesla employees revealing that the company was the victim of insider sabotage. Musk indicated that the saboteur made changes to Tesla’s manufacturing operating system using fake user names and exported a large volume of sensitive internal data to third parties. In his email, Musk […].
RTP blog
JUNE 20, 2018
Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space. As part of the experiment, Microsoft researchers are exploring the addition of cameras to shopping carts to track items, and ways for smartphones to become a larger part of the customer journey.
Store Growers
JUNE 21, 2018
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?
My Wife Quit Her Job
JUNE 20, 2018
Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business. Andrew is also the cohost of the Ecommerce Influence podcast of which I was a guest on long ago and he and his wife Gracie have helped over 250 businesses manage over 10 million in Facebook ad spend.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JUNE 21, 2018
Health insurers know why customer experience is critical — CX leaders grow revenue faster than laggards, can charge more for their products, and have a higher brand preference. But based on Customer Experience Index (CX Index™) data, the how continues to be a challenge. Health insurers’ average CX Index score once again remained flat in 2018, with […].
RTP blog
JUNE 18, 2018
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves. z13 is capable of processing 2.5 billion transactions per day, which is the equivalent of roughly 100 Cyber Mondays.
Bootstrapping Ecommerce
JUNE 19, 2018
In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list. The post 6 Email List Building Tools for Ecommerce appeared first on Bootstrapping Ecommerce.
Ecommerce Platforms
JUNE 18, 2018
“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late? I mean, last time we checked the global retail ecommerce sales were expected to hit $4.5 trillion by 2021. So what’s going on here?
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
JUNE 19, 2018
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […].
A Better Lemonade Stand
JUNE 19, 2018
If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you. The post Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion appeared first on A Better Lemonade Stand.
SellBrite
JUNE 20, 2018
When eBay first launched, your success as a seller depended on what items you were selling. Buyers came to eBay to find unique products—collectibles, antiques, used goods—so sales depended on how your item selection fit with demand on eBay. The marketplace still has unique products, but its product categories have become more saturated. With more merchants selling the same items, sellers have to carefully create their listings to stand out and attract buyers.
Fastr
JUNE 20, 2018
Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
JUNE 21, 2018
Seven auto and home insurers saw a statistically significant change to their Customer Experience Index (CX Index™) scores in 2018. As a result, the average score for the industry has moved up one point since 2017. Insurers should not get too excited, though. Despite this small lift, most policyholders in the US saw little or no […].
Ecommerce Platforms
JUNE 21, 2018
Dropshipping has become all the rage in the ecommerce world, but dropshippers are often stuck with slow shipping speeds, higher pricing, poor return policies, and more. SellerBooster is working to change all of that. In this SellerBooster review, we'll talk about how this revolutionary dropshipping platform allows you to sell name-brand products without the poor delivery times and messy product descriptions.
Sailthru
JUNE 18, 2018
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. Push Notifications vs. In-App Messaging. There are two forms of messages that best help brands connect with their customers on their phones.
Klaviyo
JUNE 22, 2018
The post Send Unique Coupons in your Marketing Campaigns appeared first on Klaviyo.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Steve Dennis
JUNE 18, 2018
The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed to take as earth-shaking, potentially vortex-shifting, news speculation was rife as to what the “b” stood for. Bacon? Breakfast? Burrito? Bohemianism?
Ecommerce Platforms
JUNE 20, 2018
Is it as good as it claims? This Cloudflare CDN review covers it’s most critical features, pricing strategy, usability, customer support, and overall functionality. We’ve all watched numerous action films. So here’s something I assume you’ve been asked before…. Ever wondered where you’d hide a dead body to avoid getting caught? No. I’m not talking about destroying it.
Sailthru
JUNE 21, 2018
We all know the modern customer journey is longer and more complicated than ever before. However, new research from Condé Nast shows that most customers make brand decisions well before they even realize they’re on a journey. Along with research firm Tapestry, Condé Nast recently surveyed 4,500 consumers to learn more about their paths to purchase. One key finding is that 79% already make purchase decisions in what Condé Nast calls the “pre-search” phase that involves regular media consumption d
Klaviyo
JUNE 21, 2018
The post Announcing Klaviyo:BOS 2018 appeared first on Klaviyo.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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