OrderDynamics
JUNE 28, 2018
High RSO Ratio Killing Your Retail Efficiency? Two years ago a retailer asked us about their SO (Ship:Order) ratio. It was 2.17. At the time, I did not realize the immense impact this simple ratio can have on a retailer. Truth is that I should have been completely floored. Something was desperately wrong with their operation. I believe and hope this retailer to be an outlier.
Prisync
JUNE 27, 2018
Automation will lead you towards your business goals faster. In this TED talk by Rory Vaden , he claims that automation is one of his secrets for effective self-management and success. Thanks to digital advancement, almost anything can now be automated. Using an email marketing automation software will make it possible for you save time on repetitive tasks so you can focus on growing your eCommerce business.
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RTP blog
JUNE 29, 2018
By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Converting customer interest expressed in online channels into purchase is the agenda of every marketing plan, yet the rate of cart abandonment still stands at nearly 79% on average.
BigCommerce
JUNE 27, 2018
Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms. But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
JUNE 25, 2018
The rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].
Kissmetrics
JUNE 26, 2018
Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it?
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BigCommerce
JUNE 29, 2018
Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor. That’s why we’ve gathered 30 inspiration quotes from BigCommerce merchants to help you push through rough patches and gray days to the brighter moment ahead. We asked each merchant: What is your favorite inspirational business quote?
Forrester eCommerce
JUNE 25, 2018
Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare Organizations take note, innovate now or become irrelevant tomorrow. We are in an environment where consumers have more choice.
My Wife Quit Her Job
JUNE 27, 2018
Mikael Yang is someone who I was introduced to by Nathan Barry and we met at Andrew Warner’s whiskey party at Social Media Marketing World. He is the founder of ManyChat, the leading Facebook messenger chat software on the market and it’s actually the chat software that I’m currently using for my store and blog. Today, we’re going to pick Mikael’s brain about some of the current and future applications of Facebook chat as well as why he decided to start his business.
Optimizely
JUNE 26, 2018
Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately. These behaviors are key data points that can help you understand how your customers behave, what they respond to, and how you can drive their next purchase in real-time.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
JUNE 27, 2018
Starting today, BigCommerce is working with Facebook to give Pages with a Facebook Shop an easier way to extend their online product inventory within Facebook. BigCommerce merchants will now have access to this functionality and can focus on reaching a more engaged shopping audience on Facebook through Marketplace. According to Facebook data as of May 2018, one in three Facebook users in the US are already using Facebook Marketplace, giving retailers an opportunity to drive discovery and sales o
Forrester eCommerce
JUNE 28, 2018
Introducing Our 2018 Now Tech On Unified Endpoint Management (UEM) We are excited to announce the publication of our Now Tech report on Unified Endpoint Management! Forrester clients frequently ask us how to balance employee productivity with management and security. Unified endpoint management, the successor of enterprise mobility management (EMM) and mobile device management (MDM), can help you do it.
My Wife Quit Her Job
JUNE 25, 2018
When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options. You can increase the number of products you sell or increase the amount of traffic to your existing products You can increase your average order value You can increase the number of times an existing customer makes a purchase Now if you can address all three at the same time, you can easily double or triple your business in a short period of time.
TradeGecko
JUNE 25, 2018
It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce
JUNE 25, 2018
Following the Wayfair v. South Dakota Supreme Court ruling on June 21, 2018, retailers with a large ecommerce channel and digital native brands have been up in arms about the tax implications and increased burden on their business. Tax collection, calculation and remittance are inherently complex topics. To get our audience the most accurate information possible on: The ruling.
Forrester eCommerce
JUNE 26, 2018
The barrier has never been lower for retail shoppers to compare offerings and try new companies. Superior customer experience (CX) helps foster loyalty and, at the end of the day, CX leaders grow revenue faster than CX laggards. However, we found that most retailers continue to struggle at delivering great experiences to their customers. Forrester […].
Bootstrapping Ecommerce
JUNE 25, 2018
Don't overlook the seemingly small but critically important Amazon seller requirement: Amazon Barcodes, otherwise known as UPC codes. Learn more here. The post Amazon Barcodes: How Do Barcodes Work on Amazon appeared first on Bootstrapping Ecommerce.
Optimizely
JUNE 29, 2018
Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce?
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
BigCommerce
JUNE 27, 2018
Everyone knows Facebook is a pay-to-play game, so then the question is: How much does it cost? The practical answer: Spend $1 for every 100 website visitors you get each month. Sounds arbitrary, I know, especially since all businesses are different. You could be selling digital products, gym memberships, or dog toys — but this will be a good starting point.
Forrester eCommerce
JUNE 28, 2018
Amazon is Ready to Deliver Healthcare to Your Doorstep Today’s acquisition of Pill Pack further solidifies Amazon’s entrance to healthcare and amplifies their focus on rising healthcare costs and the need to deliver a better healthcare experience for consumers. Amazon already has many ways of interacting with consumers and a high level of stickiness among […].
RTP blog
JUNE 28, 2018
By Glenn Taylor, Senior Editor Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper data. “Data is the bedrock,” noted Heike Young, Manager of Industry Strategy and Insights at Salesforce, in a panel discussion that continually emphasized why today’s retailers won’t succeed without knowing the customer’s every move.
Optimizely
JUNE 25, 2018
Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
BigCommerce
JUNE 27, 2018
Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration platform. A way to manage your store and a solid Facebook ads reporting tool. We’ll cover all that and more in this chapter.
Forrester eCommerce
JUNE 26, 2018
Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyber insurance. Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety […].
A Better Lemonade Stand
JUNE 29, 2018
Due diligence should not be forgotten when dealing with manufacturers and middlemen on Alibaba and other similar sites. You will have to deal with different cultural perceptions of business and language barriers when sourcing a supplier but there are things you can do to better your chances of having a good experience. Read this Alibaba Reivew to find out what these things are.
Klaviyo
JUNE 28, 2018
The post AI-Powered Customer Lifetime Value appeared first on Klaviyo.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Ecommerce Platforms
JUNE 29, 2018
Technology has done wonders and transformed the way we live our lives. A few years ago, the global business operated in the physical world. Back then, you were expected to visit a shop to make a purchase. In the present world, smartphones, tablets, and PCs have changed the scenario, and companies have started setting up online businesses to tap into the massive population of the internet world.
Forrester eCommerce
JUNE 27, 2018
There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […].
A Better Lemonade Stand
JUNE 25, 2018
In this post, we introduce you to the best ecommerce automation tools, apps, services and strategies that we’ve discovered over the last few years so you can build your business better, faster, cheaper and more efficiently. The post How to Cheat at Ecommerce: 50+ Powerful Tools, Apps & Resources for Your Online Business appeared first on A Better Lemonade Stand.
Klaviyo
JUNE 25, 2018
The post 3 Steps To More Effective A/B Testing appeared first on Klaviyo.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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