Kissmetrics
AUGUST 25, 2020
In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.
Ecommerce Platforms
AUGUST 26, 2020
If you're on the fence about selling your own digital products on Shopify, here are a couple of stats to bear in mind: Experts predict that the American e-learning market could grow by as much as $12.81 billion between 2020 and 2024. Over 538 million eBooks have been sold in the US. The stock photo industry is growing at an average rate of 5%. What does this tell us?
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Kissmetrics
AUGUST 27, 2020
Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.
Forrester eCommerce
AUGUST 26, 2020
CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication. However, they share some of the same goals: to acquire, engage, develop, and […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
AUGUST 27, 2020
Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Retain more customers and create an online shopping experience they’ll love by implementing a customer loyalty program that helps increase retention and decrease dependence on ads and promotion.
Retail TouchPoints
AUGUST 27, 2020
The U.S. Bankruptcy Court for the Eastern District of Virginia has approved the J.Crew Group reorganization plan, paving the way for the parent company of J.Crew , J.Crew Factory and Madewell to emerge from Chapter 11 in early September. J.Crew was an early casualty in what has become a long list of retailers that have filed for bankruptcy in the wake of COVID-19.
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Forrester eCommerce
AUGUST 25, 2020
“Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world? I believe it is but only when mixed with a healthy dose of pragmatic digital modernization. Which strategy — modernize or transform — will depend on your firm’s digital maturity and economic situation.
lateshipment
AUGUST 28, 2020
The Big Post-Purchase CX Gap in the Order Delivery Phase. Picture this. A shopper visits your website after a friend raved about one of your products or after clicking a compelling ad on social media. They casually navigate through the essential products section and decide to make a purchase. Your checkout process is seamless with limited navigation, thanks to your focus on providing a great user experience on your site.
Retail TouchPoints
AUGUST 28, 2020
The convergence of a pandemic, economic turmoil and a heated presidential election can make it difficult to look beyond the here and now, but shoppers nevertheless expect retailers to have a long-term vision. Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL.
Kissmetrics
AUGUST 22, 2020
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
AUGUST 24, 2020
Expectations of a world after COVID-19 and the new normal have been exaggerated. Human nature shows us that bad habits often overcome good intentions. Yes, of course, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors. The growing importance of values-based consumption for a minority of affluent consumers will urge […].
Optimizely
AUGUST 28, 2020
SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67 trillion business messages found their way to consumer’s phones, and this number is predicted to increase to 3.5 trillion by 2023.
Retail TouchPoints
AUGUST 26, 2020
There’s lots of potential danger in supply chain operations: work at distribution centers involves using heavy equipment to pick, pack and move products at an extremely fast pace. Walmart’s U.S. division achieved dramatic safety improvements with a daily training solution that provides personalized short quizzes on safety topics, helping change on-the-job behaviors of more than 100,000 associates at 150 DCs.
Kissmetrics
AUGUST 28, 2020
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
AUGUST 27, 2020
Forrester’s Canada Customer Experience Index 2020 reveals the scores of 147 brands across 12 industries. This year is especially exciting for two reasons: 1. We added the utilities industry. 2. The CX Index survey was still in the field during the beginning of the COVID-19 pandemic, providing us a unique opportunity to examine how customers’ perceptions changed.
Groove
AUGUST 25, 2020
HubSpot reports that 46% of all Google searches are local, and with billions of web pages indexed on all the major search engines, competition is more fierce than ever to top search engine rankings. So, what does it take for local business owners to separate themselves from industry giants and appear on the first page of organic search results? Continue reading to learn about two local SEO tools to help you drive more traffic to your website, gain more online exposure and attract people in your
Retail TouchPoints
AUGUST 28, 2020
Amazon is purchasing 1,800 electric vehicles (EVs) from Mercedes-Benz Vans for its European last-mile delivery fleet almost one year after becoming the first signatory of the Climate Pledge — a commitment to meeting the goal of net zero annual carbon emissions 10 years earlier than the Paris Agreement. Amazon’s Delivery Service Partners are expected to have access to the new fleet of zero-emission vehicles by the end of 2020.
Ecommerce Platforms
AUGUST 27, 2020
What’s the most effective way to sell your event tickets? Offer early bird rates. Yes, 51.3 percent of event organizers said offering early bird rates sold their tickets more than anything else. Other tactics that worked include: Discount codes, 24.4 percent. Group booking rates, 13.5 percent. Offering referral codes, 10.8 percent. Did you notice anything?
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
AUGUST 24, 2020
What exactly is Zero Trust? For those of you who have been hiding away in a cave for the past decade, Zero Trust (ZT) is a concept founded by Forrester alum John Kindervag in 2009 that centers on the belief that trust is a vulnerability and security must be designed with the strategy never trust, […].
My Wife Quit Her Job
AUGUST 26, 2020
Today I’m going solo to talk about a major mindset shift that I made many years ago which drastically changed the course of both my social life and my online businesses. While this episode is on the shorter side, the content is important and I share a few embarassing stories of my youth to illustrate my points. Enjoy! What You’ll Learn. The number one way to fail.
Retail TouchPoints
AUGUST 25, 2020
Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales. To withstand the crisis, many retailers adopted new and innovative strategies to stay connected with shoppers and ring sales while their brick-and-mortar locations remained closed. With retailers continuing to reopen their doors to the public, the question remains — what COVID-19-necessitated retailing strategies will make their way int
Steve Dennis
AUGUST 24, 2020
We don’t have to spend much time among our friends or on social media to run across the never-give-up, quitting-is-for-losers, in-it-to win-it ethos. There’s a whole socially acceptable narrative built around the concept that we must keep pushing no matter what. It’s ridiculous. It’s wrong. And it can be harmful. Perseverance, grit, determination, and hard work are certainly important to achieving our goals, be they in innovation or just about anything worth striving for.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
AUGUST 24, 2020
Q4 contributes a significant part of many retailers’ annual revenues and profits. As of mid-Q3, factors like high unemployment, a resurgence in COVID-19 cases, short-term and permanent store closures, and the expiration of the US Federal Pandemic Unemployment Compensation program are making it challenging for US retailers to plan for Q4. We’ve created a collection […].
ROI Revolution
AUGUST 25, 2020
Published August 25, 2020. When you’re replatforming your ecommerce site, there are a lot of factors you need to consider. One of the most important is search engine optimization (SEO). In this video, two of our SEO experts show you everything to keep in mind while replatforming, including potential technical problems, potential content problems, and other major areas of focus.
Retail TouchPoints
AUGUST 28, 2020
Walmart is partnering with Microsoft to make a bid for the U.S. operations of short-form video platform TikTok. The offer will go up against acquisition bids by other major companies, possibly including Oracle, according to CNBC. If successful, the deal could help Walmart better position itself to merge its retail operations with media capabilities.
MakeWebBetter
AUGUST 27, 2020
Why Gift Cards? We often wonder how the legacy of giving gift cards is so profound in recent years with the advancement in online shopping and e-businesses. The idea of giving gift cards dates back to early eras when the concept of gifting evolved from presenting prestigious articles to offering cash in decorative envelopes to […]. The post How To Sell Gift Cards In Your WooCommerce Store?
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
AUGUST 24, 2020
Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race. For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. In June, when the spotlight turned on racial justice, these brands communicated […].
Omniconvert
AUGUST 27, 2020
Customers love when a brand talks to them politely, give them respect, and is always there to help them. Brand. The post 13 Proven Ways to Build Life-Long Customer Relationships appeared first on ECOMMERCE GROWTH Blog.
Retail TouchPoints
AUGUST 26, 2020
E-Commerce competition has never been higher, especially when it comes to the saturated and complex marketplace that is Amazon. As retailers and private label sellers develop strategies for increasing sales velocity and driving profitability, price is top of mind — and it should be, given a staggering 82% of Amazon purchase decisions are based on price.
TradeGecko
AUGUST 26, 2020
Successful brands know that customer's satisfaction can influence their long-term success. The fact is brands that do not understand this simple principle struggle to keep up.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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