Sat.Dec 09, 2023 - Fri.Dec 15, 2023

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. It’s not true. Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels.

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How To Leverage the First-Party Data You’ve Collected Over the Holiday Season

RIS News

In this article, we'll explore how to make the most of the first-party data you've collected over the holiday period.

Article 90
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Brand Loyalty 101 | Salsify

Salsify

Here’s why fostering brand loyalty among your customers is so important for your success, including some best practices to make it happen.

Customer 158
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The Definitive Guide to Your First Amazon FBA Shipment

Algopix

Welcome to the dynamic and lucrative world of Amazon FBA (Fulfillment by Amazon), where sellers can harness the power of the e-commerce giant to streamline operations and catapult their business to new heights. If you’re gearing up for your inaugural FBA shipment, you’re standing at the threshold of an exciting journey. In this all-encompassing guide, we’ll meticulously guide you through every step of the process, from initial preparations to the creation of your shipment.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to deal with order fulfillment challenges during the holiday shopping season

RetailDive

Prepare for the 2023 holiday season with expert strategies for effective order fulfillment. Discover how to meet high demand, handle order spikes, and optimize your supply chain to ensure customer satisfaction and avoid holiday anxiety.

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What Brands Should Know About a Merchant of Record before Expanding Global Commerce

ESW

Ecommerce brands have countless revenue-generating operations to manage, from product selection to promotions and sales. Other operations, such as payment and transaction processing, are essential but can take time away from value-added activities. Many global ecommerce businesses turn to a Merchant of Record (MOR) to take on the heavy lifting associated with global commerce.

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5 retailers that need a strong finish for the year

RetailDive

These retailers have borrowed heavily, delivered soft performance, seen substantial leadership turnover or operate in a heavily discretionary sector. Can they turn themselves around?

Retail 134
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app?

Marketing 306
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What If Your Commerce Strategy Was A Choose Your Own Adventure?

Forrester eCommerce

Despite touting so much about storytelling, most brand experiences are still designed for marketing funnels. In a world where data deprecation is rapidly constraining customer experiences and digital sameness is ubiquitous, how do leading brands separate themselves from the pack to drive consumer engagement, loyalty and top-line revenue growth?

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509: Temu And Shein Decimated His Business. Now What? With Jerry Kozak

My Wife Quit Her Job

Today, I’m thrilled to have Jerry Kozak on the show. Jerry is the founder of Ann Arbor Tees, a world class full service print and embroidery company in Ann Arbor, Michigan that does over eight figures per year in sales. But thanks to sites like Temu and Shein, his business has been cut in half this past year. In this episode, we talk about the effects of companies like Temu and Shein and what you can do about it.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Forrester Names Salsify a Leader in PIM | Salsify

Salsify

Download the report, 'The Forrester Wave™: Product Information Management, Q4 2023 Report,' and explore why Salsify was named a 'Leader.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. So it’s no surprise that 47% of executives believe that store design and experience have become more critical to their brand strategy over the past year, according to Retail TouchPoints research.

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AWS’ Silent Nod To FinOps

Forrester eCommerce

Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.

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35 Small Town Business Ideas That Can Make You Money

My Wife Quit Her Job

Finding small-town business ideas is about identifying a gap in the community and offering a great product or service. Doing business in small towns offers unique benefits like lower costs, affordable land, less competition, and, most importantly 一 a supportive community. In this post, I’ll share 35 small town business ideas that have the potential to provide great returns in the long term.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Design Lab Recap: Animation & Effects

Fastr

Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique insights into animations and how to effectively apply them to your designs.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyal

Retail 312
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GenAI’s World-Changing Power Is Putting Knowledge To Work

Forrester eCommerce

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

Marketing 417
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Should You Be Using a Crowdsourcing Solution?

Wiser

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is represented the way you intend. They aid in the monitoring of product availability, pricing accuracy, promotional execution, and overall store cleanliness. Regular audits can be instrumental in identifying areas for improvement and in implementing necessary changes.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Reading Time: 10 minutes Most businesses think brand and product advertising are the same thing. But the truth is they are poles apart. Product advertising focuses on what you offer, while brand advertising focuses on who you are as a brand. So if you’re looking for ways to advertise your products and create demand, look no further. This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies.

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Claire’s Gets into Gen Zalpha’s Ears with New Audio Entertainment Deal

Retail TouchPoints

Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands and producers. In fact, 30% of Gen Z and 23% of Gen Alpha individuals listen to podcasts every week , according to Edison Research. To better engage with this growing “Gen Zalpha” listener base, Claire’s is partnering with podcast and audio entertainment production studio Audio Up Media on a series of new scripted audio shows.

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Saying Goodbye To MQLs: How Does Marketing’s Life Change When Saying Goodbye To MQLs?

Forrester eCommerce

There are five key ways that marketing’s role changes when making the shift to buying groups and opportunities. Find out what they are in this week’s Saying Goodbye to MQLs blog.

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Will Macy’s follow Sears to the retail graveyard?

RetailDive

The iconic department store could thrive as a smaller, more focused retailer, but a potential buyout would make a transformation unlikely, analysts say.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Key to Successful Advertising

Practical eCommerce

Emotions drive most purchase decisions, not product specs or features. The post The Key to Successful Advertising appeared first on Practical Ecommerce.

eCommerce 131
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NRF Launches Retail Sustainability Center

Retail TouchPoints

The National Retail Federation (NRF) has introduced the Center for Retail Sustainability , designed to help retailers generate economic value while also creating benefits for the environment, communities and societies. Initial efforts will focus on leveraging consumer insights around sustainability products and practices, and improving supply chain traceability.

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What Google’s New Spam Protection Means For Sales And Marketing

Forrester eCommerce

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

Marketing 312
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Mall operator PREIT files for bankruptcy for the second time in 3 years

RetailDive

The mall REIT came to bankruptcy court with a plan to shed $880 million in debt and obtain $135 million in debtor-in-possession and exit revolver financing.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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LinkedIn Live Recap: Meet the need for instant gratification, with Lori Howitt and Jon Reily

Fabric

Welcome to our recap of fabric’s recent LinkedIn Live event, where Jon Reily, Bounteous’ SVP of Commerce & Loyalty, joined Lori Howitt, fabric’s Senior Solutions Consultant, to discuss how retailers can meet the needs of customers in this age of instant gratification. In this blog post, we’ve compiled a list of key takeaways from this insightful discussion, focusing on how retailers can navigate the instant gratification economy, deliver true omnichannel experiences, and leverage innov

eCommerce 130
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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier and ending later — with some portion of consumers starting earlier in order to beat expected approaching-holiday price increases while others will wait till later, expecting to benefit from holiday-eve promotions.

Retail 278
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How CX Teams Must Adapt To Steer A Journey-Centric Transformation

Forrester eCommerce

Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu of tasks that CX teams can assume to steer a journey-centric transformation? Find it in our new report! Embracing journey centricity often takes years.

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Charts: Ecommerce in Asia 2023

Practical eCommerce

The number of ecommerce shoppers in Asia will grow by 52% from 2023 to 2028, although the rate of growth is slowing. The post Charts: Ecommerce in Asia 2023 appeared first on Practical Ecommerce.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.