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Valentine’s Day isn’t just about hearts and flowers; it’s also about capitalizing on the season of love to boost your retail revenue. As a retailer, you have a golden opportunity to cater to the romantic whims of your customers and maximize your sales potential. With the right strategies in place, you can make this Valentine’s Day your most profitable yet. 10 Valentine’s Day Best Practices to Boost Your Retail Sales Here are some Valentine’s Day retail best pr
For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. But the form that deflation has taken is still fairly surprising. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations.
Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.
In an increasingly remote world, eCommerce is a booming business , but one that is hard to master. Understanding user behavior by leveraging data-driven insights is your best way to gain a competitive edge over other players worldwide. Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. This step-by-step guide will walk you through setting up and using the power of a Shopify GA4 integration to its full abilities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.
Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post.
2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.
2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.
Over 100 million Americans tune in to the Super Bowl, and they spend a lot – $16.5 billion in 2023 alone. And with the addition of Taylor Swift already driving huge increases in viewership , it’s safe to say spending will rise this year. No other tentpole event is so heavily focused on brand identity, making this a unique opportunity for brands to shape their perception among consumers.
In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. Media owners also have found their position in the advertising ecosystem changing as third-party tracking cookies deprecate.
Today I’m thrilled to have my good friend and mastermind buddy, Rob Berger on the show. Rob is the founder of Dough Roller, which is a top financial blog that he grew to 2 million visitors per year before he sold it for a large sum of money. After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice.
fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.
If there’s one question almost every Forrester CX client asks us, its “how to I prove the value of my CX program?” Well, perhaps I can help. Enter the Forrester Customer-Obsession Awards.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households, inspiring retailers in these categories to invest more heavily in marketing, merchandising and technology innovation that will help them differentiate. This pivot has largely been driven by a more cautious and price-aware consumer: 80% of consumers indicate that the economy has slightly or significantly changed their shopping habits and behaviors, according to CI
Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those. The post ChatGPT Prompts for Competitor Analysis appeared first on Practical Ecommerce.
“Inventory is fundamentally evil. You kind of want to manage it like you’re in the dairy business. If it gets past its freshness date, you have a problem.” Tim Cook, CEO at Apple For retailers, improving inventory health sounds simple enough. The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs.
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Saks , the ecommerce counterpart of Saks Fifth Avenue , has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. (Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com.
Google's algorithm updates were once more or less apparent. No more. Here's the different between the two primary types. The post Google’s Core Update vs. Helpful Content appeared first on Practical Ecommerce.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. As a result, as the science of commerce has evolved rapidly online, driving deeper personalization and more efficient deployment of marketing and logistics resources, the physical store environment has remained stubbornly analog.
The founder of SpyGuy is a seasoned world traveler and an authority on inexpensive flights and hotel accomodations. The post How Merchants Rack-up Airline Points appeared first on Practical Ecommerce.
Thanks to the widely publicized cybersecurity talent shortage, degree requirements are fading from job postings – even for US Federal contractors – and being replaced by demonstrable skills challenges, making expensive four-year programs less appealing to high school grads and those in the workforce looking for a career change. To keep up, colleges and universities are doing some rethinking of their own as many attempt to carve out a slice of the cybersecurity skills and training pie.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.
Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions. The post Understanding YouTube Campaign Types appeared first on Practical Ecommerce.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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