Sat.Apr 27, 2024 - Fri.May 03, 2024

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia.

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Is Your Strategy Failing You? Or Are You Failing Your Strategy?

Forrester eCommerce

The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how.

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10 Leading Book Authors for Ecommerce and Marketing

Practical eCommerce

Our pick of expert authors with widespread appeal and real-world tactics. The post 10 Leading Book Authors for Ecommerce and Marketing appeared first on Practical Ecommerce.

Books 116
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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” In the case of physical stores, products of good quality, stores with sufficient inventory, convenient locations, interactions from the staff, etc, were some of the primary things customers considered as a reason to frequent.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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What Is the Best Ecommerce Team Structure? | Salsify

Salsify

You want to build your brand authentically in a way that rings true to your founding mission or the problem you’re here to solve. You want to do so in a way that resonates with your existing and future customers.

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Estée Lauder CIO wants to bring AI to the forefront of beauty

RetailDive

The cosmetics giant is collaborating with Microsoft on an innovation lab that will help it explore generative AI applications across its brands.

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Digital CX and Design Trends Worth Watching in 2024

Forrester eCommerce

Read on to explore Forrester's take on the top digital CX and design trends to watch for in 2024.

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Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

Retail TouchPoints

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the fact a cookieless future is looming. On top of that, competition between retail brands is fierce, intensified by economic struggles. As such, brands are increasingly battling against each other for lower CPCs and their target audience’s attention.

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536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

My Wife Quit Her Job

Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week. How can you source from the USA and still remain competitive from a pricing stand point? In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

eCommerce 295
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3 Considerations for Configuring your Ecommerce Experiments

Fastr

Although we'd argue there is no such thing as a perfect experiment nor a perfect experiment formula (we aren't big supporters of one-size-fits-all templates), we do emphasize the importance of smart testing – fuelled by curiosity, powered by flexibility, aligned for learning, and set up for scalability.

eCommerce 147
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Buying Signals Help B2B Organizations Reignite Revenue Interactions

Forrester eCommerce

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce. From their consumer interactions, digitally savvy B2B buyers are aware they’re signaling their interests through their behavior, content consumption, and social interactions.

B2B 448
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Beyond Inc. Brings in Slate of Retail Heavyweights for C-Suite

Retail TouchPoints

Following its acquisition of Zulily and the revival of Overstock.com , Beyond, Inc. is shoring up its executive team with a slate of eight high-level appointments across its business. “The most important part of building a long-term, profitable, growing business is putting the right players on the field,” said Marcus Lemonis, newly appointed Executive Chairman of Beyond, Inc. in a statement.

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How To Automate E-Commerce Customer Service

lateshipment

Customer service is an important aspect of running a successful business. Whether you are selling products through your e-commerce website or a marketplace, effective customer service that is 24*7 is beneficial can be beneficial to boost sales and acquire loyal customers. 96% of customers admitted that customer service is an important factor in determining their loyalty towards a brand.

eCommerce 130
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Mobilize Your Data: Creating Mobile-Friendly Dashboards in Tableau

Canonicalized

This week, at the Tableau Conference 2024, I had the privilege of sharing insights about the dynamic world of mobile dashboards (twice). For those who couldn’t make it fear not! I’ve compiled the essence of the session into this blog post, including a recording of the presentation itself. In the session titled “Mobilize Your Data,” […] The post Mobilize Your Data: Creating Mobile-Friendly Dashboards in Tableau appeared first on Canonicalized.

Mobile 127
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Global IT Services Spend Will Reach $2 Trillion By 2028

Forrester eCommerce

The IT services industry is often overlooked, even though it captures more than a third of annual global tech spend — some four times the annual spend on computer equipment. Forrester forecasts that by 2028, annual spend on IT services will reach $2 trillion.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences.

Retail 289
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Social Proof Strategies and Their Importance in Ecommerce

UpSellIt

Establishing credibility and trust with your audience is key to building a successful ecommerce brand. One important tool in achieving this is social proof – the psychological phenomenon where people mimic the actions of others in an attempt to reflect that trending behavior. By leveraging various social proof strategies, ecommerce retailers can boost their brand authority, instill confidence, and ultimately drive conversions.

eCommerce 106
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Walmart to close health centers due to ‘lack of profitability’

RetailDive

The retailer also plans to end telehealth services, citing operational costs and reimbursement complexities that made its healthcare business unsustainable.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Coming In June: Forrester’s Top 10 Emerging Technologies For 2024

Forrester eCommerce

We’re excited to announce that we’ve finalized our selections for Forrester’s top emerging technologies for 2024. We’ll spotlight the top 10 emerging technologies in our main report that will publish in late June. And then we’ll release a report in July on technologies 11-20.

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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a hard time differentiating their programs and communicating their unique benefits to members, particularly with primarily transactional, points-based programs.

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Snapchat Reveals Latest AR and ML Tools for Brands and Advertisers

RetailWire

Snapchat has introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.

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Over 45K retail stores may close in next 5 years: UBS

RetailDive

E-commerce penetration is expected to rise, helped in part by third-party players like Temu and Shein, according to a new report.

eCommerce 137
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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B2B Marketing Leaders Don’t Trust Their Measurement, And What They Measure Isn’t Helping

Forrester eCommerce

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

B2B 412
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Williams-Sonoma Fined $3.17 Million for False ‘Made in USA’ Claims

Retail TouchPoints

Williams-Sonoma, Inc. will pay a record civil penalty of $3.175 million for violating a Federal Trade Commission (FTC) order to truthfully disclose whether products it sells are actually made in the United States. A Department of Justice complaint, based on a referral from the FTC, charges that the retailer listed multiple products as being “Made in USA” when they in fact were made in China and other countries.

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Amazon Prime Announces It Has Faster Deliveries

RetailWire

Amazon reports that its Prime deliveries are now even speedier. With over 2 billion packages reaching customers in a day or less this year, the company claims its delivery system is picking up its pace.

Customer 111
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Lidl GB Announces Major Expansion with Plans for Hundreds of New Stores

365 Retail

In its landmark 30th year, Lidl GB is unveiling ambitious plans to open hundreds of new stores across the UK, a move set to create thousands of new jobs. This announcement follows a year of significant investment aimed at strengthening its operations infrastructure. Key developments over the past year include the opening of Lidl’s largest global warehouse in Luton, an extension of its Welsh distribution centre in Bridgend, and notable advancements in the expansion of its Belvedere warehouse, whi

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Learn How Humans And AI Will Unite In The Future Of Work

Forrester eCommerce

This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.

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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. stores, powered by Happy Returns. Last fall Shein and Forever 21, which is owned by brand management firm Authentic Brands Group , announced a joint venture that has included the sale of Forever 21 gear on Shein, and Shein pop-ups at Forever 21 stores.

POS 290
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Williams-Sonoma to pay $3.2M for violating FTC’s Made in USA order

RetailDive

The retailer listed products as being made in the United States when they were manufactured abroad, and will pay a "record" civil penalty.

Retail 125
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Shaftesbury Capital Introduces LABRUM Pop-Up Store in Soho

365 Retail

Shaftesbury Capital has unveiled plans for a new pop-up store in Soho for LABRUM, the British African menswear brand that gained attention at London Fashion Week in February. LABRUM is set to occupy an 800 sq ft space at 35 Marshall Street, marking its inclusion in one of the UK’s most renowned neighbourhoods. 2023 marks a significant milestone for LABRUM , celebrating its 10th anniversary and building on the momentum from receiving last year’s Queen Elizabeth II Award for British Design.

Fashion 108
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt