Sat.May 25, 2024 - Fri.May 31, 2024

article thumbnail

The Future is Now: TuringBots Will Collapse the Software Development Life Cycle Siloes 

Forrester eCommerce

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.

article thumbnail

Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.” These records reveal an astonishing number of over 14,000 ranking factors or signals. As the community delves into these documents, conducting their own research and testing, a flood of insights is bound to emerge in the coming days.

Document 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Search, Cookieless Ads Boost Content Marketing

Practical eCommerce

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce.

Marketing 128
article thumbnail

PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at

PayPal 278
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

540: Game-Changing Tips And Strategies From Sellers Summit 2024 With Toni Herrbach

My Wife Quit Her Job

Toni and I just got back from our annual ecommerce conference that we run together called the Sellers Summit. In this episode, we discuss tips and strategies that we learned from the event. Enjoy the show! What You’ll Learn Recap of Sellers Summit 2024 Tip and strategies from Sellers Summit speakers Highlights from the event Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Games 296
article thumbnail

Get Started On Using Generative AI In ERP

Forrester eCommerce

What’s just hype and what are actual use cases to start implementing? Discover how to get started on your generative AI in ERP journey today.

More Trending

article thumbnail

Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. Although the technology has been steadily advancing for decades, recent availability of large language models (LLMs) that make AI platforms easy to use have convinced business leaders that AI insights for their employees can just be a question-and-answer interaction away.

POS 327
article thumbnail

Top Ecommerce Tactics: Enriching Personalized Shopping Experiences with Quizzes

Fastr

Holding the attention of ecommerce shoppers is a challenge – and a mounting one at that. C onsumers nowadays expect personalization , relevancy, and to find what they need without a hitch. Couple those heightened demands with the culture of instant gratification and information overload, and the hurdles multiply.

eCommerce 147
article thumbnail

A Recap Of InCyber Forum Lille 2024

Forrester eCommerce

Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries.

Customer 434
article thumbnail

Walmart launches immersive digital shopping experience

RetailDive

Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.

132
132
article thumbnail

AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

article thumbnail

The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward diverse checkout options and digital receipts has fostered new touch points for retailers looking to make a memorable impact. In fact, 53% of shoppers under 45 years old prefer self-checkout options , and 89% of consumers of any age like the idea of a digital receipt.

article thumbnail

Chrome Extensions for Search Console

Practical eCommerce

Data from Search Console can seem overwhelming. These three tools can help. The post Chrome Extensions for Search Console appeared first on Practical Ecommerce.

eCommerce 127
article thumbnail

How Rowan Curran Helped Forrester Stake A Bold Claim In GenAI Research

Forrester eCommerce

Senior Analyst Rowan Curran returned to Forrester at just the right time. Here, he reflects on what led him to Forrester, lessons learned in the public sector, and the wild ride that is generative AI.

402
402
article thumbnail

Dollar Tree confirms more layoffs at corporate office

RetailDive

The discounter has recently reviewed its underperforming Family Dollar business, shifted its pricing strategy and overhauled its leadership.

129
129
article thumbnail

Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

article thumbnail

Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Retailers must beware. A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction.

Customer 285
article thumbnail

Charts: Global Consumer Trends Q1 2024

Practical eCommerce

Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024. The post Charts: Global Consumer Trends Q1 2024 appeared first on Practical Ecommerce.

Consumer 121
article thumbnail

Tackle Contract Negotiation With Major Software Vendors

Forrester eCommerce

Large organizations easily spend millions of dollars on their enterprise software. Naturally, customers are concerned with ensuring that they are getting the best deal possible, but they should also remain realistic in the deals they can expect. Forrester can help clients walk this fine line in their contract negotiations.

Customer 396
article thumbnail

Dick’s Sporting Goods is taking share ‘across the board’ as sales stay strong

RetailDive

As it expands House of Sport, openings of the experiential format at local malls are driving meaningful traffic growth to those shopping centers.

article thumbnail

Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

article thumbnail

New Eddie Bauer Smart Glasses Integrate ChatGPT

Retail TouchPoints

Innovative Eyewear , which develops smart eyewear under the Lucyd , Nautica , Eddie Bauer and Reebok brands, has launched a new Eddie Bauer smart eyewear collection that includes voice access to ChatGPT. “We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans,” said Sierra McPhillips, VP of Brand at Authentic Brands Group , which acquired the Eddie Bauer brand in 2021.

article thumbnail

Amazon Marketplace Fears

Practical eCommerce

Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear. The post Amazon Marketplace Fears appeared first on Practical Ecommerce.

eCommerce 121
article thumbnail

Cloud Detection And Response Tools Do Not Exist

Forrester eCommerce

My colleagues Andras Cser, Jeff Pollard, and I recently released new research on a hot topic: cloud detection and response.

307
307
article thumbnail

Kohl’s touts progress in Q1 despite sales declines, loss

RetailDive

Aside from some merchandising improvements, the department store isn’t revamping its stores. Some analysts say that’s a mistake.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

article thumbnail

Amazon Moves into Competitive Food Delivery Space with Grubhub Integration

Retail TouchPoints

Amazon has integrated Grubhub ’s food delivery system into its platform, allowing customers across the U.S. to order from thousands of restaurants directly in the Amazon app and website without having to switch over to the Grubhub app. Additionally, Amazon has added Grubhub+ membership — worth $120 per year — as a standing benefit for Prime members.

article thumbnail

Who’s Responsible for Web Accessibility?

Practical eCommerce

Hint: It's not the core platform, plugins, developers, or even content creators. The post Who’s Responsible for Web Accessibility? appeared first on Practical Ecommerce.

eCommerce 119
article thumbnail

2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.

B2C 284
article thumbnail

Petco names new chief stores officer as COO exits

RetailDive

The pet retailer also fired its chief merchandising and supply chain officer and named five people to its executive leadership team.

Supplies 122
article thumbnail

🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

article thumbnail

The Top Five Challenges Hindering Retail Media Growth

Retail TouchPoints

The incredible success of retail media means it is here to stay and will continue to radically reshape the industry, and consumers’ expectations, as it matures. Forrester anticipates the retail media market will reach $85 billion by 2026. By 2027, it will be bigger than connected TV, digital audio and traditional television advertising combined. However, despite the undeniable value of retail media, some retailers are encountering frustrating challenges that are impeding their growth.

Retail 277
article thumbnail

12 Tools for Generating Hashtags

Practical eCommerce

Need more from social media campaigns? Try high-performing hashtags. The post 12 Tools for Generating Hashtags appeared first on Practical Ecommerce.

article thumbnail

Data-Driven Insights And AI: Informing And Automating Complex Decisions

Forrester eCommerce

I recently attended the CCC Intelligent Solutions (CCIS) conference in Atlanta, where it showcased its data and AI-enabled capabilities in auto claim administration to its stakeholders—insurers, OEM players, ecosystem partners, and industry analysts.

article thumbnail

Dollar Tree acquires 99 Cents Only’s North American IP

RetailDive

The retailer also bought up the rights to 170 store leases, with plans to rebrand and reopen them “as early as fall 2024.

Retail 119
article thumbnail

The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.