Sat.May 25, 2024 - Fri.May 31, 2024

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The Future is Now: TuringBots Will Collapse the Software Development Life Cycle Siloes 

Forrester eCommerce

Thanks to TuringBots (AI and generative AI for software development), software development is on the cusp of a transformative change, one that promises to redefine the way development teams collaborate, create, and deploy applications.

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Deep in the Leaky Bowels of Google Search

Bryan Eisenberg

News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.” These records reveal an astonishing number of over 14,000 ranking factors or signals. As the community delves into these documents, conducting their own research and testing, a flood of insights is bound to emerge in the coming days.

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AI Search, Cookieless Ads Boost Content Marketing

Practical eCommerce

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce.

Marketing 112
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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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540: Game-Changing Tips And Strategies From Sellers Summit 2024 With Toni Herrbach

My Wife Quit Her Job

Toni and I just got back from our annual ecommerce conference that we run together called the Sellers Summit. In this episode, we discuss tips and strategies that we learned from the event. Enjoy the show! What You’ll Learn Recap of Sellers Summit 2024 Tip and strategies from Sellers Summit speakers Highlights from the event Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

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A Recap Of InCyber Forum Lille 2024

Forrester eCommerce

Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. Although the technology has been steadily advancing for decades, recent availability of large language models (LLMs) that make AI platforms easy to use have convinced business leaders that AI insights for their employees can just be a question-and-answer interaction away.

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Innovating to Parity

Steve Dennis

One reason meaningful transformation can be so hard is that up to a certain point, change isn’t transformation—it’s merely keeping up. What used to distinguish a brand’s performance a few years ago is now often a requirement or has already become completely uninteresting or largely irrelevant. When I first began working in e-commerce in the late 1990s, standard product delivery times were about a week.

eCommerce 158
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How Rowan Curran Helped Forrester Stake A Bold Claim In GenAI Research

Forrester eCommerce

Senior Analyst Rowan Curran returned to Forrester at just the right time. Here, he reflects on what led him to Forrester, lessons learned in the public sector, and the wild ride that is generative AI.

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Citigroup Requiring All Employees to Return to Office

RetailWire

Citigroup is set to bring 600 of its U.S. employees back to the office full-time, signaling a shift in Wall Street's work culture as regulatory requirements tighten. This move comes as the Financial Industry Regulatory Authority (FINRA), the primary watchdog for U.S. brokerage firms and exchange markets, prepares to reinstate pre-pandemic rules to monitor workplaces effectively.

Marketing 111
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward diverse checkout options and digital receipts has fostered new touch points for retailers looking to make a memorable impact. In fact, 53% of shoppers under 45 years old prefer self-checkout options , and 89% of consumers of any age like the idea of a digital receipt.

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Chrome Extensions for Search Console

Practical eCommerce

Data from Search Console can seem overwhelming. These three tools can help. The post Chrome Extensions for Search Console appeared first on Practical Ecommerce.

eCommerce 115
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Tackle Contract Negotiation With Major Software Vendors

Forrester eCommerce

Large organizations easily spend millions of dollars on their enterprise software. Naturally, customers are concerned with ensuring that they are getting the best deal possible, but they should also remain realistic in the deals they can expect. Forrester can help clients walk this fine line in their contract negotiations.

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Amazon Fresh Is the Newest Retailer To Slash Prices for Inflation-Conscious Consumers

RetailWire

Battling the prolonged effects of inflation, major retailers such as Target and Walmart have already reduced grocery prices to attract customers, and Amazon has now joined the list in pursuit of the same goal.

Consumer 105
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Retailers must beware. A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction.

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Dick’s Sporting Goods is taking share ‘across the board’ as sales stay strong

RetailDive

As it expands House of Sport, openings of the experiential format at local malls are driving meaningful traffic growth to those shopping centers.

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Get Started On Using Generative AI In ERP

Forrester eCommerce

What’s just hype and what are actual use cases to start implementing? Discover how to get started on your generative AI in ERP journey today.

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Top Deals for National Hamburger Day 2024

RetailWire

National Hamburger Day 2024 is just around the corner, falling on Tuesday, May 28. This beloved day caps off National Hamburger Month, offering burger enthusiasts a variety of deals and free food options across the country. Here’s a roundup of some of the best offers available for National Hamburger Day.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Amazon Moves into Competitive Food Delivery Space with Grubhub Integration

Retail TouchPoints

Amazon has integrated Grubhub ’s food delivery system into its platform, allowing customers across the U.S. to order from thousands of restaurants directly in the Amazon app and website without having to switch over to the Grubhub app. Additionally, Amazon has added Grubhub+ membership — worth $120 per year — as a standing benefit for Prime members.

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Kohl’s touts progress in Q1 despite sales declines, loss

RetailDive

Aside from some merchandising improvements, the department store isn’t revamping its stores. Some analysts say that’s a mistake.

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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.

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BARK Air Launches Luxury Flights for Dogs and Owners

RetailWire

BARK Air has taken a significant step in revolutionizing pet-friendly travel by launching its first-ever cross-country flight exclusively for dogs and their owners. On Thursday, the innovative airline completed a historic journey from Westchester County Airport near New York City to Van Nuys Airport in Los Angeles. This milestone event marks the culmination of a decade-long effort to create an airline designed entirely with dogs in mind.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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New Eddie Bauer Smart Glasses Integrate ChatGPT

Retail TouchPoints

Innovative Eyewear , which develops smart eyewear under the Lucyd , Nautica , Eddie Bauer and Reebok brands, has launched a new Eddie Bauer smart eyewear collection that includes voice access to ChatGPT. “We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans,” said Sierra McPhillips, VP of Brand at Authentic Brands Group , which acquired the Eddie Bauer brand in 2021.

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What Is Rich Product Content? | Salsify

Salsify

Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep if they clicked “buy it now.

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Data-Driven Insights And AI: Informing And Automating Complex Decisions

Forrester eCommerce

I recently attended the CCC Intelligent Solutions (CCIS) conference in Atlanta, where it showcased its data and AI-enabled capabilities in auto claim administration to its stakeholders—insurers, OEM players, ecosystem partners, and industry analysts.

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Walmart launches immersive digital shopping experience

RetailDive

Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The Top Five Challenges Hindering Retail Media Growth

Retail TouchPoints

The incredible success of retail media means it is here to stay and will continue to radically reshape the industry, and consumers’ expectations, as it matures. Forrester anticipates the retail media market will reach $85 billion by 2026. By 2027, it will be bigger than connected TV, digital audio and traditional television advertising combined. However, despite the undeniable value of retail media, some retailers are encountering frustrating challenges that are impeding their growth.

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8 Brand Story Examples From Leading Brands | Salsify

Salsify

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values — will set you apart from the competition and develop deep, meaningful connections with shoppers.

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Web Content Management Software is on a Growth Tear

Forrester eCommerce

Forrester’s forecast of the total addressable market for the web content management software (WCMS) market reveals it will grow at a 13.5% CAGR through 2028, faster than the broader software market.

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ConocoPhillips Agrees To Acquire Marathon Oil in $22.5 Billion Deal

RetailWire

In a significant move in the energy sector, ConocoPhillips has announced its acquisition of Marathon Oil in an all-stock transaction valued at $22.5 billion, inclusive of approximately $5.4 billion in debt.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt