Forrester eCommerce
MAY 30, 2018
What is the right top-line CX metric? I lead the CX measurement research at Forrester and get this question a lot. Usually clients ask whether Net Promoter Score (NPS)* is best, or whether customer satisfaction or effort make more sense, or whether there is something new and exciting coming up. So I thought I’d share […].
Optimizely
MAY 29, 2018
This article originally appeared in MarketingProfs. In a crowded market, it’s tougher than ever to grab your customers’ fleeting attention. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Luckily, everyone enjoys talking about themselves. That’s partly why user-generated content (UGC) is so powerful.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BigCommerce
MAY 31, 2018
When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. In many cases, internal stakeholders don’t believe customers even want to buy from them online, so the time, expense, and complexity of launching an ecommerce site can seem both daunting and a waste of resources.
Kissmetrics
JUNE 1, 2018
Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
MAY 29, 2018
To fuel digital transformations, enterprises are increasingly turning to public cloud services to improve their customer experience, operational excellence, and the broader ecosystem. CIOs have to select from a diverse and changing set of vendors that vary by size, functionality, geography, and vertical market focus. My recent report, Now Tech: Public Cloud Development Platforms In […].
My Wife Quit Her Job
MAY 29, 2018
There’s been a lot of fud going around regarding GDPR compliance for ecommerce stores so I decided to take the time to concisely summarize the actions that I’ve taken towards becoming compliant myself. Now there are literally hundreds of GDPR posts out there that can be found on Google but none of them tell you flat out what needs to be done.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Forrester eCommerce
MAY 30, 2018
In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now. To help retailers sift through the options, we conduct an annual top trends study. This year, we interviewed more than 30 retail industry professionals to ask about retail […].
Optimizely
MAY 31, 2018
Looking to maximize your marketing campaign performance and get the most out of your ad budget? For that, you need a refined and targeted AdWords remarketing strategy that can both acquire new buyers and engage existing customers. Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. .
RTP blog
MAY 31, 2018
By Marc Gingras, Foko Retail Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with good reason — since 2017, formerly infallible retailers like Foot Locker, Best Buy, Bon-Ton, Sears and Macy’s have either filed for bankruptcy protection or shut down stores. If you’re still looking for proof that we’re living in one of the most transformational times in retail since the 2008 financial crisis, look no further than the recent demise of Toys “R” Us.
Advertisement
Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Kissmetrics
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
Forrester eCommerce
MAY 31, 2018
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […].
SellBrite
MAY 28, 2018
More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.
RTP blog
MAY 30, 2018
Amazon is banning customers from buying merchandise on its site who return too many items, according to The Wall Street Journal. The article quotes two customers who had their accounts banned without warning or explanation, with one of them saying she spent thousands of dollars per year on the e-Commerce site. The RTP editors discuss whether Amazon’s decisions are a sign of arrogance, or a measure that all retailers may need to take as more brands promise easy returns.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Forrester eCommerce
MAY 31, 2018
The White House requires federal agencies to “provide a modern, streamlined, and responsive customer experience across government, comparable to leading private sector organizations.” Unfortunately, results from Forrester’s 2018 US Federal Customer Experience Index (CX Index™) show that federal CX remains weak and uneven. The 15 US federal agencies and programs that we rated in this […].
My Wife Quit Her Job
MAY 31, 2018
Today I brought my buddy Chandler Bolt on the show. Chandler is someone I met at a Fincon meeting in San Francisco. Then I saw him briefly again at Social Media Marketing World and knew I wanted to have him on the podcast. Chandler runs Self Publishing School where he teaches others how to write and self publish your first book in 3 months working 30 minutes per day.
Bootstrapping Ecommerce
MAY 29, 2018
In this guide we’ll discuss the pros and cons of Retail Arbitrage, the benefits, how to build a profitable business that scales well, the best products to build a business around and where you can source your inventory from. The post Everything You Need To Know About Retail Arbitrage: 2018 Edition appeared first on Bootstrapping Ecommerce.
Advertisement
Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Kissmetrics
MAY 31, 2018
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style.
Forrester eCommerce
MAY 30, 2018
If you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews. Unsurprisingly, Etsy is also one […].
Ecommerce Platforms
MAY 28, 2018
With CS-Cart , you receive a self-hosted ecommerce platform with marketplace functionality, excellent design tools, and a wide variety of marketing features. Started in 2005, CS-Cart is part of the Simtech conglomerate, and it's been known as a solid solution for those who want to sell on a self-hosted platform. CS-Cart is great for designing, and you may have the opportunity to keep your costs low (since you only pay once for the downloadable software).
SellBrite
JUNE 1, 2018
If you want to create a successful ecommerce business in 2018, you have to be willing to compete with other business owners like yourself. We live in an exciting time period—it’s never been easier to create and launch an ecommerce brand than it is today. As more people leave their traditional 9-5 jobs to create and grow ecommerce businesses, it’s up to you to do what you can to make sure that your business stands out from all the others that pop up in your space every month.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Kissmetrics
MAY 29, 2018
You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated.
Forrester eCommerce
JUNE 1, 2018
Well that was interesting! We just published The Forrester New Wave™: ABM Platforms, Q2 2018, which profiles the 14 most significant vendors in this market: 6sense, Demandbase, Engagio, Jabmo (formerly Azalead), Lattice Engines, Madison Logic, MRP, Radius, RollWorks, TechTarget, Terminus, Triblio, True Influence, and ZenIQ. Based on our comprehensive criteria, Forrester’s take is that Demandbase, […].
Fastr
MAY 31, 2018
Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that […]. The post Improve User Experience Through Rich Content appeared first on Zmags.
Sailthru
MAY 29, 2018
Every retail marketer has heard about omnichannel marketing. Every retail marketer has also probably heard a ton about the importance of being mobile-first. What many marketers don’t realize — at least not yet — is that omnichannel and mobile-first actually amount to the same thing. In this series of posts, we’re going to dive deep into the mobile messaging strategies, both tactical and strategic, that help marketers get the most out of the intersection of mobile and everything.
Advertisement
Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Kissmetrics
MAY 31, 2018
Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style.
Forrester eCommerce
MAY 29, 2018
Last week, Accenture Interactive launched a new media service called Accenture Interactive Programmatic Services. The new service will include programmatic consulting services for in-housing media, media strategy, planning and implementation, and advertising technology services. It’s the first “official” foray into media from a consultancy.
Webbula
MAY 30, 2018
Marketers should really appreciate their unsubscribers, but why? Believe it or not, they are doing a big part of your job for you. Think about it for a minute, most. The post Appreciate Your Unsubscribers appeared first on Webbula.
Ecommerce Platforms
MAY 30, 2018
Sometimes you want more than the standard eCommerce website look. Imagine if every website had the same layout as Amazon. That wouldn't be that intriguing, now would it? Luckily, some ecommere platforms are trying to move past the standard eCommerce build and allow for you to get far more creative than what we've seen in the past. For instance, Ucraft is an excellent solution if you're more interested in making a visual eCommerce site, with artsy portfolios, beautiful templates, and ecommerce to
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Expert insights. Personalized for you.
379 
Let's personalize your content