Sat.Aug 26, 2023 - Fri.Sep 01, 2023

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How To Drive Growth With CRM in Ecommerce | Salsify

Salsify

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it. Online, that number might go even higher — where one bad review can reach hundreds of potential buyers.

eCommerce 113
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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Building strong brand equity requires thoughtful planning and strategic execution.

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The Definitive Guide To Predictive Analytics in Retail

IntelligenceNode

Predictive analytics is the practice of using data analysis, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It involves creating models. The post The Definitive Guide To Predictive Analytics in Retail appeared first on Blog.

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The Best 5 Amazon Landing Page Generators for Sellers

Algopix

In the ever-evolving landscape of e-commerce, Amazon has emerged as a dominant platform for both established brands and emerging entrepreneurs to reach a global audience. To stand out in this competitive marketplace, sellers need to harness every available tool. One such tool that has gained prominence is the Amazon landing page generator. In this comprehensive guide, we will delve into the world of Amazon landing page generators, exploring their benefits, key features, and how they can boost yo

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Future of Ecommerce with the Metaverse

Digital Doughnut

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?

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The Beginners Guide to Google Ads

Store Growers

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

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An Anonymous Take on the Ecommerce Food and Beverage Shopping Experience | Salsify

Salsify

Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand insight into how to optimize online shopping experiences.

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How AI Can Help You Create Human-Centric Retail Experiences

Retail TouchPoints

Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted. Chatbots, Interactive Voice Response (IVR) and intent analysis can be used to collect information, accelerate responses, automate self-service options and augment an agent’s capabilities, while still other AI models have been in use to recognize trends and patterns in data that would be too massiv

Retail 278
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The Ultimate Guide to Setting Up an E-commerce Store

Ecommerce Guru

Setting up an E-commerce store can be a rewarding endeavor, but it requires careful planning and execution to ensure success. […] The post <strong>The Ultimate Guide to Setting Up an E-commerce Store</strong> appeared first on Ecommerce Guru.

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To Become Future Fit, Ditch The PMO Moniker

Forrester eCommerce

Over the past few months, we have been interviewing project management office (PMO) professionals and asking them about how they operate their enterprise portfolio management offices at their respective organizations.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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488: AI Powered Strategies To Make $274/Day Selling On Amazon (Step By Step) – Family First Friday

My Wife Quit Her Job

In this Family First Friday episode, I show you the quickest way to start selling on Amazon step by step by leveraging the power of AI. I go over everything from how to use AI to help you find a profitable product to sell, how to find suppliers, and how to put up a high-converting listing with the power of artificial intelligence. What You’ll Learn Find A Product Or A Niche With AI Figure Out If There’s Demand For Your Product Create A High Converting Listing On Amazon With The Right

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Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

Retail TouchPoints

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

Consumer 289
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FASTR Frontend: Holiday Campaign Countdown Timers

Fastr

In this short video tutorial , you'll see how FASTR Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

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The Top Five Priorities For A New Revenue Enablement Leader

Forrester eCommerce

The sales and revenue enablement space has seen a wildly dynamic 2023, with many casualties of layoffs impacting the profession but also plenty of new opportunities opening up. At the same time, enablement leaders have had to adapt to changing priorities while continuing to deliver tangible, quantifiable value to the C-suite.

Customer 418
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Is Farfetch Legit? My Review Of This Luxury Brand Platform

My Wife Quit Her Job

Farfetch has been an online luxury shopping destination for women and men since the early 2000s. The premier platform offers an optimal solution for those seeking upscale brands while living far from luxury boutiques. But is Farfetch legit? Are their products authentic? In this Farfetch review, I’ll share everything you need to know about the platform, including how to initiate returns and ways to earn rewards while shopping.

Fashion 296
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How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why the retailer and mobile service provider uses multiple technology solutions to create a personalized shopping experience at scale. And it’s a very large scale: on an annual basis, Verizon gets 48 million visits to its stores, 66 million visits to its call centers and engages in 22 million chats with customers, and the company employs 14,000 associ

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Package Delivery Satisfaction Ratings: Driving Customer Retention and Revenue Growth

lateshipment

The e-commerce landscape today is more competitive than ever. Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to keep customers coming back.

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Pricing Optimization Solutions Are Becoming the Key to Revenue Maximization

Forrester eCommerce

Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.

Retail 396
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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487: Student Story – Making 6 Figures Selling Card Games And Board Games With Jesse Funk

My Wife Quit Her Job

Today, I’m thrilled to have Jesse Funk on the show. Jesse has been a student in my Create a Profitable Online Store Course for nine years. He runs two e-commerce stores, one selling children’s games over at Davinci’s Room, and a body care brand called Solpri. And he’s been running these businesses, generating a full time income for about eight years.

Games 296
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Madewell Brings New Denim Atelier Concept to Updated NYC Flagship

Retail TouchPoints

Madewell has officially opened the doors to its redesigned flagship on 5th Avenue in New York City. The store is the denim brand’s largest, measuring in at 9,000 square feet, and features a new Denim Atelier space designed to offer “a new approach to the traditional fitting room.” The flagship is the latest Madewell store designed to “foster creativity” within a traditional retail space.

Books 264
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6 Consumer Trends Shaping 2023 Holiday Shopping

lateshipment

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. [ JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up

Consumer 130
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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Design System 4.0: A Newer, Faster, More Intuitive Experience for fabric Copilot

Fabric

What is good design? In your day-to-day life, you might not think about good vs. bad design, but you inherently feel it. When it’s good, a button or navigation feels like it almost anticipates your next move, taking you exactly where you expect to go. When it’s bad, you get lost in trying to figure out what to do next rather than the job you actually set out to do.

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Amazon and Shopify Bring ‘Buy with Prime’ to Merchants with New App

Retail TouchPoints

Amazon is bringing ‘Buy with Prime’ capabilities to Shopify merchants via a new app integration. Buy with Prime was designed to give Prime members fast, free delivery and easy returns through Amazon’s fulfillment network and ultimately help brands increase shopper conversion by about 25%. Now, the new app is empowering Shopify merchants to offer this seamless payment experience to their customers.

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FASTR Frontend: Holiday Campaign Countdown Timers

Fastr

In this short video tutorial , you'll see how FASTR Frontend enables you to create countdown timers that display deadlines, create a sense of urgency, and drive sales.

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The State Of Data Security, 2023

Forrester eCommerce

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How to Build a Better Retail Assortment Strategy

Wiser

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience.

Retail 146
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Dollar General Revises 2023 Outlook Amid Financial Shortfalls  

Retail TouchPoints

Although Placer.ai’s quarterly index for Q2 2023 found that store traffic for discount and dollar stores were up 4.7% year over year, Dollar General CEO Jeff Owen revealed that the company was “not satisfied” with overall financial results for its Q2, which ended August 3, 2023. Dollar General reported a net sales increase of 3.9% to $9.8 billion, largely driven by positive sales contributions from new stores.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. Unsurprisingly, every January, brands and retailers see an excessive number of holiday shopping returns as millions of gift recipients and gift-givers took to the mail centre to send back unwanted products.

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A Deep Dive Into The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023

Forrester eCommerce

Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt