Store Growers
FEBRUARY 28, 2019
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments.
GetElastic
FEBRUARY 26, 2019
Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail? 2019 is set to be a challenging year for retailers in all sectors, but just how will these brands innovate their offering to keep themselves at the front of consumers’ minds?
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RTP blog
FEBRUARY 25, 2019
By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market. Yet a growing number of them – including Macy’s , Watsons and New Look – have recently decided to shutter their Tmall Global stores despite growing demand among Chinese consumers for foreign goods.
Forrester eCommerce
FEBRUARY 27, 2019
Six years ago, I noticed a pattern in the inquiry calls I was fielding from clients. At the time, many of them centered around things like BYOD, whether to take away local admin rights from PCs, and other decisions driven by escalating fears of security or compliance risks. If I was able to answer their […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
FEBRUARY 26, 2019
I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on.
Optimizely
FEBRUARY 28, 2019
When it comes down to it, our lives as marketers revolve around technology. Building new email flows, optimizing our next campaign across channels, acquiring the next customer—all are dependent on finding the perfect tool that enables us to do our job efficiently. To add to this pressure, it’s also part of our jobs to stay on top of the latest tech that might be more effective—both in terms of productivity and cost—than the platforms we’re currently using.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
MARCH 1, 2019
Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs. How those combine will have a specific outcome for the business, and even the overall sequence […].
Groove
FEBRUARY 27, 2019
Checkout is arguably the most important step in the eCommerce process. After all, it's where you seal the deal and make the sale. Although many online retailers consider factors like checkout page design, some overlook customer accounts and guest checkout during the purchase process. This factor is one of our eCommerce checkout best practices and brands should consider it when designing their checkout experiences.
Optimizely
FEBRUARY 27, 2019
In this whitepaper, we dig into how today’s marketers think about evaluating and implementing new technology — and how to become a marketing technologist. . Today’s Marketers Must Be Technologists. When you think of your role as a B2C Marketer, does “technologist” immediately come to mind as a description? If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.
Canonicalized
FEBRUARY 27, 2019
Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
FEBRUARY 25, 2019
Today’s Retail Apps Meet mCommerce Purpose, but Fail To Inspire Omnichannel Shopping Brendan Miller and Madeline King The Forrester Industry Wave evaluates digital experiences of firms; they highlight digital best practices from leading firms and help our clients better understand what digital strategies will best win, serve and retain customers.
RTP blog
FEBRUARY 28, 2019
By Mark McGregor, Signavio Customer Experience is one of the hottest topics discussed in business right now. Almost every journal you read or web site you visit seems to be full of variants stating, “why it should be important to you” and “how your business will be at risk.” Customer experience management seems to mean different things to all people and there are just as many arguments about what it means as there are ways of improving those customer experiences.
Optimizely
FEBRUARY 27, 2019
If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on season 6 of ABC’s Shark Tank, where he received offers from all five sharks.
Omnisend
FEBRUARY 25, 2019
At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that. So I’ve provided Read more The post The 9 Best Small Business Email Marketing Software for 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
FEBRUARY 27, 2019
One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].
RTP blog
FEBRUARY 27, 2019
The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals. As past RIC events have shown, there are plenty of “a-ha” moments from the thought-provoking keynotes, panel discussions, breakout sessions, Store Tours — and even from fellow attendees during the event’s many networking opport
Optimizely
FEBRUARY 26, 2019
For makeup brands, the competition in ecommerce is as tough as it is beautiful. When we ordered from the much-hyped Kylie Cosmetics , we expected the marketing to be standout. After all, this is the brand that transformed Kylie Jenner into the youngest self-made billionaire ever. But was it all just Instagram filters and influencer marketing? Or did Kylie really create a brand built to last?
GetElastic
FEBRUARY 28, 2019
5G has been an overall popular conversation topic globally and it definitely dominated at Mobile World Congress. The anticipated low communication latency and increased network speeds with 5G are drastically heightening further interest in areas where real-time data processing and augmented/virtual reality (AR/VR) will be prevalent. Sal Visca, CTO at Elastic Path is looking forward to the disruption this new technology is about to cause.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
FEBRUARY 25, 2019
Every enterprise should be using an innovation platform to help track, drive and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools. To help address this, the leading innovation platforms today have added on […].
BigCommerce
FEBRUARY 25, 2019
68% of businesses don’t practice any type of lead scoring.
Ecommerce Platforms
FEBRUARY 28, 2019
As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). This being the case, you're probably looking for a suitable and affordable hosting service. In this BlueHost review we'll talk about the pros and cons of one of the most popular hosts.
GetElastic
FEBRUARY 27, 2019
Previously published on the Insights Blog. The numbers are in and there is no denying that the 2018 holiday season outshined the 2017 holiday in terms of ecommerce revenue. From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile. According to Salesforce’s holiday shopping report , ecommerce brands saw a 12% growth in online revenue during the 2018 holiday season.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
FEBRUARY 25, 2019
Forrester’s customer experience (CX) research team published more than 100 reports in 2018. I just released a report that pulls together our most important CX findings from those publications and highlights them in one place. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.
SellBrite
FEBRUARY 25, 2019
Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever to grab their attention and convince them to buy from you.
Ecommerce Platforms
FEBRUARY 25, 2019
Are you looking for a reliable recurring billing app for your Shopify Store ? If so, Recharge Payments could be the solution for you. This review takes an in-depth look at its features, hits and misses to help you determine if it is the right fit for your subscription business model. But first about the subscription market. The subscription industry has grown by more than 100% in the last five years.
My Wife Quit Her Job
FEBRUARY 27, 2019
Martina Chavez is an expert in sales tax compliance over at Avalara and I invited her on the show today to clear the air in regards to everything that is happening with Amazon and nexus when it comes to paying sales tax. Ever since the decision of the supreme court case Wayfair vs South Dakota was handed down, states may now charge tax on purchases made from out of state sellers even if the seller doesn’t have a physical presence in the taxing state.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
FEBRUARY 28, 2019
Heads up: We’re revising our market segments and vendor assessments in and around low-code development platforms and digital process automation (DPA). This post explains the changes we’re making in 2019. We’re making this change in response to client requirements.
Bryan Eisenberg
FEBRUARY 27, 2019
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers.
Canonicalized
MARCH 1, 2019
Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world. This means that […]. The post Multilingual SEO: Site structure and best practices appeared first on Canonicalized.
Inflow Insights
FEBRUARY 27, 2019
Are eCommerce brands too dependent on paid advertising? This is an assertion that has been floating around in marketing and startup circles lately. In particular, we’re seeing a slew of new venture-backed eCommerce startups emerge with a glut of investor cash available to spend aggressively on advertising. This was also the central premise of an article from Andrew Chen , who is a general partner at Andreessen Horowitz, a Silicon Valley venture capital firm.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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