Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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The Do's and Don'ts of Emotional Marketing

Smile.io

Emotional marketing is all the rage right now in the world of content marketing. But what exactly is it? Does posting a cute picture of a baby or puppy on your social media count? Or do you need an extensive omnichannel marketing strategy? The truth is, emotional marketing is all based on your customers’ needs and desires since they are the ones you are trying to create an emotional connection with.

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Pros, Cons, and Tips for Using Emojis for Email Subject Lines

Omnisend

With the rise of instant messages, emojis have taken roots in our lives. Be it a message to your mom or office chat on Slack – emojis have taken quite a significant part in our everyday communication. By October 2019, more than 3000 different emojis have been released, and the number keeps increasing. Emojis initially Read more The post Pros, Cons, and Tips for Using Emojis for Email Subject Lines appeared first on Ecommerce Marketing Automation | Omnisend.

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How to Maximize Profits over Black Friday – Cyber Monday

Nerd Marketing

How to maximize profits on Black Friday and Cyber Monday. The post How to Maximize Profits over Black Friday – Cyber Monday appeared first on Nerd Marketing.

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Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

eCommerce 128
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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4 Keys to Successfully Building Relationships with Online Consumers

PERQ

The post 4 Keys to Successfully Building Relationships with Online Consumers appeared first on PERQ.

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Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

Marketing 319

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. While some retailers might find themselves daunted at the challenge of developing and building an app that’s easy to use, integrates with other channels and is available in multiple app stores, that doesn’t change the fact that they’ve become a critical part of the overall customer journey.

eCommerce 150
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Shopify vs Amazon: Which One Is Right For You?

TradeGecko

Small business owners choosing between Amazon or Shopify should understand the pros and cons of each platform.

Shopify 60
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Predictions 2020: Three Big Changes In Store For DevOps

Forrester eCommerce

DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Kissmetrics

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Marketing 279
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Forrester eCommerce

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 353
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WordPress Pricing – Is It Really Free And How Much It Costs

My Wife Quit Her Job

WordPress is the most powerful content management system in the world and powers over 30% of the websites on the Internet. But how much does it cost to run a WordPress site? In terms of WordPress pricing, how much should you expect to pay to… Run a small business website or blog in the cheapest way possible. Run a small business website or blog with a reasonably sized budget.

Blog 176
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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5 ways to build better ecommerce customer relationships

GetElastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. . Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success.

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Using Lifecycle Personalization to Improve Lifetime Value and Cost of Acquisition

Optimizely

As a marketer, you directly influence two major measures of your brand’s success—LTV and CAC. You might even have the words customer acquisition costs and lifetime value ringing in your ears daily as you search for more efficient ways to convert customers and drive repeat purchasing. While there are many ways to approach increasing LTV and decreasing CAC, personalization should be in every marketer’s toolbox; specifically, personalizing marketing content and cadence to the customer’s order histo

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Predictions 2020: More Changes For Software Development

Forrester eCommerce

The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.

Marketing 337
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280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale

My Wife Quit Her Job

Today, I’m thrilled to have my friend Thomas Smale on the show. Thomas is the founder of FEInternational, one of the largest and most prolific website business brokers on the internet. Thomas has completed hundreds of millions in SaaS, ECommerce and content business acquisitions since 2010 and he’s got a huge network of pre-qualified investors.

Books 174
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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20 Best Holiday Email Subject Lines And The Most Popular Emojis

Omnisend

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable. Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages. From this article, you will learn how to craft that “effective and actionable” subject Read more The post 20 Best Holiday Email Subject Lines And The Most Popular Emojis appeared first on Ecommerce Marketing Automation | Omnisend.

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What Happened To Under Armour, And How Can It Rebound In 2020?

RTP blog

Under Armour CEO and founder Kevin Plank shocked the retail world when he announced he would step down from the position to focus on Executive Chairman duties , and the revelation arguably came at quite an inconvenient time for the athleticwear company. During a recent earnings call, Under Armour CFO David Bergman confirmed that the company has been the subject of a federal investigation into its accounting practices for more than two years — news that put its otherwise pedestrian quarterly numb

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Predictions 2020: Insurers Will Seek To Engage Customers With Their Impact Agenda

Forrester eCommerce

In 2020, insurance companies will battle back against the market changes by focusing on three key areas. Read Forrester's predictions for the insurance industry here.

Customer 291
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Launch Personalized Marketing Campaigns in Minutes

Optimizely

Zaius has been busy at work over the course of the last quarter. Today we are releasing a slew of new features to assist marketers to go from data ingest to campaign deployment in minutes with an enhanced user experience, streamlined campaign recipes, and no-code personalization to generate product recommendations. Our focus on reducing time-to-value through automation and ease-of-use helped our brands in the beta go to market faster by 50%.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Killing the conversion killers: insights from real-world A/B tests [Video]

GetElastic

How have online retailers like you crushed their conversion killers with A/B testing? We’ve compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more. (This webinar is full-length, grab a coffee or make it a lunch-and-learn!). Email subscribers, can’t see video?

Webinar 143
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The Best Oberlo Alternatives (for Shopify and WooCommerce)

Ecommerce Platforms

Dropshipping is quickly becoming one of the most popular fulfilment models for online stores. Why? Because it's simple. Rather than having to find storage facilities for all the products you want to ship to customers, then stressing over the fact that you're not clearing inventory fast enough – you work with someone to do the hard work for you.

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Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge

Forrester eCommerce

Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and […].

Customer 240
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Ebay Selling Tips To Turn Watchers Into Buyers

SellBrite

You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of people still on the watch list, but no bids and no offers. What happened? While it can be encouraging to see the number of people watching your listing tick upward, it’s not a reliable indicator that you’re going to make a sale.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

GetElastic

While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople (and scroll for an infographic at the end!).

B2B 142
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How To Rank First On Google With Voice Search SEO

MakeWebBetter

Nowadays, whenever I watch TV, I get to see plenty of ads for Google Home and Amazon’s Echo. Have you wondered why they telecast so many ads of these smart speakers? Because Voice Search is revolutionizing our searching process and of course, it’s gonna be the dawn for tomorrow’s digital world. It’s damn easy, 3.7 […]. The post How To Rank First On Google With Voice Search SEO appeared first on MakeWebBetter.

SEO 117
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Forrester Publishes NPS Benchmarks For 260 Brands In 16 Industries

Forrester eCommerce

Forrester has been measuring Net Promoter Score (NPS)* for four years as a part of our annual CX Index survey. Because customer experience (CX) pros have been asking how their firm’s NPS compares to other firms’ scores and what “good” is, we decided to publish our NPS data for the first time. The data is […].

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Want to raise your e-commerce conversion? Stop writing product descriptions.

Talkoot

Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico , a work Rolling Stone described as the "most prophetic rock album ever made.

eCommerce 114
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.