Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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The Do's and Don'ts of Emotional Marketing

Smile.io

Emotional marketing is all the rage right now in the world of content marketing. But what exactly is it? Does posting a cute picture of a baby or puppy on your social media count? Or do you need an extensive omnichannel marketing strategy? The truth is, emotional marketing is all based on your customers’ needs and desires since they are the ones you are trying to create an emotional connection with.

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Pros, Cons, and Tips for Using Emojis for Email Subject Lines

Omnisend

With the rise of instant messages, emojis have taken roots in our lives. Be it a message to your mom or office chat on Slack – emojis have taken quite a significant part in our everyday communication. By October 2019, more than 3000 different emojis have been released, and the number keeps increasing. Emojis initially Read more The post Pros, Cons, and Tips for Using Emojis for Email Subject Lines appeared first on Ecommerce Marketing Automation | Omnisend.

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How to Maximize Profits over Black Friday – Cyber Monday

Nerd Marketing

How to maximize profits on Black Friday and Cyber Monday. The post How to Maximize Profits over Black Friday – Cyber Monday appeared first on Nerd Marketing.

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Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

eCommerce 128
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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4 Keys to Successfully Building Relationships with Online Consumers

PERQ

The post 4 Keys to Successfully Building Relationships with Online Consumers appeared first on PERQ.

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Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

Marketing 319

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. While some retailers might find themselves daunted at the challenge of developing and building an app that’s easy to use, integrates with other channels and is available in multiple app stores, that doesn’t change the fact that they’ve become a critical part of the overall customer journey.

eCommerce 150
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Shopify vs Amazon: Which One Is Right For You?

TradeGecko

Small business owners choosing between Amazon or Shopify should understand the pros and cons of each platform.

Shopify 60
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Predictions 2020: Three Big Changes In Store For DevOps

Forrester eCommerce

DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Kissmetrics

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.

Marketing 279
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Forrester eCommerce

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 353
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What Happened To Under Armour, And How Can It Rebound In 2020?

RTP blog

Under Armour CEO and founder Kevin Plank shocked the retail world when he announced he would step down from the position to focus on Executive Chairman duties , and the revelation arguably came at quite an inconvenient time for the athleticwear company. During a recent earnings call, Under Armour CFO David Bergman confirmed that the company has been the subject of a federal investigation into its accounting practices for more than two years — news that put its otherwise pedestrian quarterly numb

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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WordPress Pricing – Is It Really Free And How Much It Costs

My Wife Quit Her Job

WordPress is the most powerful content management system in the world and powers over 30% of the websites on the Internet. But how much does it cost to run a WordPress site? In terms of WordPress pricing, how much should you expect to pay to… Run a small business website or blog in the cheapest way possible. Run a small business website or blog with a reasonably sized budget.

Blog 176
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5 ways to build better ecommerce customer relationships

GetElastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. . Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success.

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Predictions 2020: More Changes For Software Development

Forrester eCommerce

The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.

Marketing 337
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20 Best Holiday Email Subject Lines And The Most Popular Emojis

Omnisend

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable. Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages. From this article, you will learn how to craft that “effective and actionable” subject Read more The post 20 Best Holiday Email Subject Lines And The Most Popular Emojis appeared first on Ecommerce Marketing Automation | Omnisend.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale

My Wife Quit Her Job

Today, I’m thrilled to have my friend Thomas Smale on the show. Thomas is the founder of FEInternational, one of the largest and most prolific website business brokers on the internet. Thomas has completed hundreds of millions in SaaS, ECommerce and content business acquisitions since 2010 and he’s got a huge network of pre-qualified investors.

Books 174
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Killing the conversion killers: insights from real-world A/B tests [Video]

GetElastic

How have online retailers like you crushed their conversion killers with A/B testing? We’ve compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more. (This webinar is full-length, grab a coffee or make it a lunch-and-learn!). Email subscribers, can’t see video?

Webinar 143
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Predictions 2020: Insurers Will Seek To Engage Customers With Their Impact Agenda

Forrester eCommerce

In 2020, insurance companies will battle back against the market changes by focusing on three key areas. Read Forrester's predictions for the insurance industry here.

Customer 291
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The Best Oberlo Alternatives (for Shopify and WooCommerce)

Ecommerce Platforms

Dropshipping is quickly becoming one of the most popular fulfilment models for online stores. Why? Because it's simple. Rather than having to find storage facilities for all the products you want to ship to customers, then stressing over the fact that you're not clearing inventory fast enough – you work with someone to do the hard work for you.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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How To Rank First On Google With Voice Search SEO

MakeWebBetter

Nowadays, whenever I watch TV, I get to see plenty of ads for Google Home and Amazon’s Echo. Have you wondered why they telecast so many ads of these smart speakers? Because Voice Search is revolutionizing our searching process and of course, it’s gonna be the dawn for tomorrow’s digital world. It’s damn easy, 3.7 […]. The post How To Rank First On Google With Voice Search SEO appeared first on MakeWebBetter.

SEO 117
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8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

GetElastic

While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople (and scroll for an infographic at the end!).

B2B 142
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Predictions 2020: Medicare, Price Transparency, And Virtual Care Take Center Stage In Healthcare

Forrester eCommerce

With more volatility expected in 2020, read Forrester's predictions for the US healthcare market, focusing on Medicare For All, the executive order on price transparency, and the growth of virtual care.

Marketing 260
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Want to raise your e-commerce conversion? Stop writing product descriptions.

Talkoot

Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico , a work Rolling Stone described as the "most prophetic rock album ever made.

eCommerce 114
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Michael Perry Video: eCommerce needs to get hyper-focused on recreating the physical experience in the digital world

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Michael Perry, Director of Product, Marketing Technology at Shopify, a passionate digital entrepreneur and empathetic leader. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

eCommerce 113
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Top Ecommerce Niches of 2020

ecomdash

What are the best niches for ecommerce in 2020? Here we outline the top 10 trending niches for the new year and how to incorporate them into your online store. The post Top Ecommerce Niches of 2020 appeared first on Ecomdash.

eCommerce 113
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Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge

Forrester eCommerce

Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and […].

Customer 240
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The Top AliExpress Alternatives for Dropshipping

Ecommerce Platforms

Dropshipping has quickly emerged as one of the simplest and most compelling ways to make money online. With a dropshipping business, you don't have to worry about things like finding a warehouse where you can store your products or purchasing more inventory than you can handle. Dropshipping allows you to work hand-in-hand with a supplier to ensure that your customers always get the products that they need, with minimal fuss.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt