BigCommerce

MAY 6, 2020

There’s a lot that goes into becoming a great ecommerce marketer.

eCommerce Marketing 339

eCommerce Marketing eCommerce Marketing Customer 339

Forrester eCommerce

MAY 7, 2020

As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation. Spoiler, it’s bad. Consider the evolution of […].

Customer 369

Customer 369

Store Growers

MAY 4, 2020

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.

Article 113

Article Supplies Download Other 113

Kissmetrics

MAY 5, 2020

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363

SEO Subscription Channel Blog 363

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

BigCommerce

MAY 7, 2020

Ecommerce has had an interesting and profound transformation over the last two decades.

Customer 252

Customer eCommerce eCommerce Marketing Marketing 252

Forrester eCommerce

MAY 8, 2020

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 507

Marketing Technology B2C B2B 507

Ecommerce Platforms

MAY 5, 2020

An urban hat store owner decides that he wants to reach more customers. He's embraced email marketing , social media, abandoned cart emails, a rewards program , and many other options that bring back loyal customers. But what about finding new channels to sell through? How about social media selling? It's common for any business to have a Facebook Business Page, but not everyone learns how to sell on Facebook, with product galleries and checkouts, just like your online store.

Merchant Services 208

Merchant Services Payment Services Customer Shopify 208

Groove

MAY 6, 2020

Case Study: Exceeding A Client's Goals. ModelTrainStuff , formerly known as M.B. Klein, is an established company that sells train models and complementary accessories for hobbyists to build. In the 90s, they created a website to sell their products worldwide. They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped.

Accessories 200

Accessories eCommerce Customer Blog 200

Forrester eCommerce

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown. Adapters (many financial services firms or utilities) have seen severe disruption, but parts of their business may only see minor disruption or even an […].

Financial Services 488

Financial Services B2C Consumer Travel 488

Optimizely

MAY 5, 2020

When we announced our new App Directory a couple of weeks ago, we also released a few powerful, new integrations. Among these was Criteo , a personalized retargeting solution. Criteo joined existing integrations Google and Facebook/Instagram , providing a broader range of opportunities for brands to find new prospects and drive repeat purchase across advertising platforms.

eCommerce Platforms 195

eCommerce Platforms Customer Data Customer Channel 195

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Ecommerce Platforms

MAY 8, 2020

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives. The reason for this is because consumers have been trained to know that places like Amazon and Walmart have reliable, and inexpensive, shipping practices.

Shipping Costs 174

Shipping Costs Shipping eCommerce Platforms Fulfillment 174

Steve Dennis

MAY 7, 2020

Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen. While the precise timing and specific methods of operation vary by geography , the theoretical ability of consumers to traffic physical stores will be materially greater in the next six weeks than it was during the months of March and April.

eCommerce 161

eCommerce Consumer Accessories Travel 161

Forrester eCommerce

MAY 8, 2020

As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April (reflecting results in the first calendar quarter of 2020): Amazon Web Services (AWS) up 33%, Microsoft Azure up 59%, Google Cloud Platform (GCP) up 52%. […].

Customer 451

Customer 451

My Wife Quit Her Job

MAY 5, 2020

Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at SleekForm.com. Now in order to sell products that are large and heavy, you must manage your supply chain efficiently which happens to be Elizabeth’s specialty and in this episode, she teaches us the tricks of the trade.

Supplies 156

Supplies Management Books eCommerce 156

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Omniconvert

MAY 5, 2020

In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.

Management 148

Management eCommerce Marketing Blog 148

Ecommerce Platforms

MAY 6, 2020

eLearning is a booming industry, and when you consider that teaching and selling online courses is easier than ever before, is it any wonder? Digital courses offer a convenient learning experience that students of all walks of life desire. Similarly, instructors can create content from the comfort of their own homes, sell it, and enjoy a passive stream of income – freeing up their time to do more.

Payment Services 145

Payment Services eCommerce Social Media Subscription 145

Forrester eCommerce

MAY 8, 2020

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs. More detail around these scenarios, tech […].

Channel 415

Channel Definition Other B2B 415

MakeWebBetter

MAY 4, 2020

With rising technology and automation, eCommerce is skyrocketing. E-commerce business acquired 16.1% ($25 trillion) of the total retail sale in just two decades(2000-2020) replacing the conventional buying/selling method that started since time immemorial. If you are engaged in the eCommerce business, you may have observed that, even if analytics reveal high traffic and visitors have […].

eCommerce 142

eCommerce Technology Shopping Carts Retail 142

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Wiser

MAY 5, 2020

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.

Reference 131

Reference Marketing Consumer Omnichannel 131

Ecommerce Platforms

MAY 4, 2020

In case you’re wondering, the answer is yes. An automatic Magento to PrestaShop migration is actually possible. And no, I don’t think there’s a reliable one-click tool that can automatically import Magento to PrestaShop. We’re yet to come across one. So, what exactly am I talking about here? Well, the truth is, I’ll be introducing you to a different type of tool.

Magento 145

Magento Payment Services Demo eCommerce Platforms 145

Forrester eCommerce

MAY 4, 2020

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends. Yet one of the things that hurts the most is something […].

Customer 398

Customer 398

TradeGecko

MAY 6, 2020

Calculating retail prices is not easy. There are multiple variables to factor in and several calculation methods. However, who does not want to reduce uncertainty when choosing the right price for their products? TradeGecko is here to help.

Retail 127

Retail 127

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

eCommerce Training Academy

MAY 3, 2020

Many celebrities are now jumping on eCommerce. Some of them have been doing it for a while and achieving great success. Others have failed. Here’s a list of famous celebrities that have an online store: 1. Honest by Jessica Alba. Website URL: [link]. 2. Kylie Cosmetics by Kylie Jenner. Website URL: [link]. 3. Kim Kardashian West Beauty. Website URL: [link]. 4.

eCommerce 122

eCommerce Other Blog 122

Ecommerce Platforms

MAY 6, 2020

If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better. Since lockdown ensued, Venice's canals are crystal clear, we've seen an enormous decrease in air pollution ( 25% across China during the outbreak), and there's been an influx of wild animal sitings across towns and cities around the globe.

Shopify 118

Shopify Shipping Costs Shipping Merchant Services 118

Forrester eCommerce

MAY 5, 2020

For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.

Information 377

Information Technology Management Marketing 377

Inflow Insights

MAY 7, 2020

We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

eCommerce Training Academy

MAY 4, 2020

We love the mothers in our life. According to Search Engine Journal , Americans spend $21.2 billion on Mother’s Day vs $12.5 billion for Father’s Day. Not only are people buying gifts for moms, they’re buying gifts for every type of mom in their life: Mother or Stepmother – 63%. Wife – 23%. Daughter – 10%. Sister – 9%. Other relatives – 9%. Grandmother – 7%.

Marketing 118

Marketing Gifts eCommerce Social Media 118

Store Growers

MAY 6, 2020

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. So in this article, I want to show you the details of what happens in you (accidentally) use a broad match keyword in one of your campaigns.

Definition 113

Definition Accessories Article Other 113

Forrester eCommerce

MAY 7, 2020

Building a successful business case requires a strong foundation. Customer experience (CX) pros have the tools to be master builders—if they know how to use them. In our just-released report, Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk, we help CX pros make that case by providing over 20 examples of […].

Improvements 373

Improvements Customer Experience Customer 373

ecomdash

MAY 5, 2020

Customer loyalty and rentention can evolve from good branding. Learn how to add value to your brand with these tips about shipping. The post 3 Valuable Ways to Brand Your Shipping Process appeared first on Ecomdash.

Shipping 104

Shipping Customer Loyalty Customer Fulfillment 104

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics