BigCommerce

MAY 6, 2020

There’s a lot that goes into becoming a great ecommerce marketer.

eCommerce Marketing 339

eCommerce Marketing eCommerce Marketing Customer 339

Forrester eCommerce

MAY 7, 2020

As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation. Spoiler, it’s bad. Consider the evolution of […].

Customer 369

Customer 369

Store Growers

MAY 4, 2020

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify. The reason I say kind of is that there have been a lot of changes that have made this match type a little less straightforward.

Article 113

Article Supplies Download Other 113

Kissmetrics

MAY 5, 2020

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363

SEO Subscription Channel Blog 363

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

lateshipment

MAY 6, 2020

Nearly half of consumers (45%) say they are unlikely to continue ordering from a company if it delivers a package late. On-time deliveries, though, aren’t always within a business’s control. Avoiding customer concerns and complaints about late deliveries only makes matters worse, but understanding how to respond to late deliveries can help you keep their business even after a poor delivery experience.

Customer 246

Customer Shipping Social Media Gifts 246

Forrester eCommerce

MAY 8, 2020

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 507

Marketing Technology B2C B2B 507

Optimizely

MAY 5, 2020

When we announced our new App Directory a couple of weeks ago, we also released a few powerful, new integrations. Among these was Criteo , a personalized retargeting solution. Criteo joined existing integrations Google and Facebook/Instagram , providing a broader range of opportunities for brands to find new prospects and drive repeat purchase across advertising platforms.

eCommerce Platforms 195

eCommerce Platforms Customer Data Customer Channel 195

BigCommerce

MAY 7, 2020

Ecommerce has had an interesting and profound transformation over the last two decades.

Customer 252

Customer eCommerce eCommerce Marketing Marketing 252

Forrester eCommerce

MAY 5, 2020

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown. Adapters (many financial services firms or utilities) have seen severe disruption, but parts of their business may only see minor disruption or even an […].

Financial Services 488

Financial Services B2C Consumer Travel 488

Ecommerce Platforms

MAY 5, 2020

An urban hat store owner decides that he wants to reach more customers. He's embraced email marketing , social media, abandoned cart emails, a rewards program , and many other options that bring back loyal customers. But what about finding new channels to sell through? How about social media selling? It's common for any business to have a Facebook Business Page, but not everyone learns how to sell on Facebook, with product galleries and checkouts, just like your online store.

Merchant Services 208

Merchant Services Payment Services Customer Shopify 208

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

My Wife Quit Her Job

MAY 5, 2020

Today, I’m thrilled to have Elizabeth Mercer on the show. Elizabeth helped start Jungle Scout with her husband Greg but she’s since stepped down to start a 7 figure ecommerce business selling ergonomic furniture over at SleekForm.com. Now in order to sell products that are large and heavy, you must manage your supply chain efficiently which happens to be Elizabeth’s specialty and in this episode, she teaches us the tricks of the trade.

Supplies 156

Supplies Management Books eCommerce 156

Steve Dennis

MAY 7, 2020

Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen. While the precise timing and specific methods of operation vary by geography , the theoretical ability of consumers to traffic physical stores will be materially greater in the next six weeks than it was during the months of March and April.

eCommerce 161

eCommerce Consumer Accessories Operations 161

Forrester eCommerce

MAY 8, 2020

As the Covid-19 crisis erupted in early March 2020, anecdotal evidence suggested public cloud services would play a big role in enterprise responses. The financial evidence arrived in late April (reflecting results in the first calendar quarter of 2020): Amazon Web Services (AWS) up 33%, Microsoft Azure up 59%, Google Cloud Platform (GCP) up 52%. […].

Customer 451

Customer 451

Ecommerce Platforms

MAY 8, 2020

Shipping doesn't have to be free. However, studies have shown that 91% of ecommerce customers rethink their purchases from online stores when they realize that the shipping wasn't priced well or it wasn't fast enough. What's more, about 43% of those consumers go right to marketplaces as alternatives. The reason for this is because consumers have been trained to know that places like Amazon and Walmart have reliable, and inexpensive, shipping practices.

Shipping Costs 174

Shipping Costs Shipping eCommerce Platforms Fulfillment 174

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Omniconvert

MAY 5, 2020

In today’s eCommerce world, a world shattered and remodeled by the undeniable impact of the COVID-19 pandemic, eCommerce managers have. The post What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts appeared first on ECOMMERCE GROWTH Blog.

Management 148

Management eCommerce Marketing Blog 148

MakeWebBetter

MAY 4, 2020

With rising technology and automation, eCommerce is skyrocketing. E-commerce business acquired 16.1% ($25 trillion) of the total retail sale in just two decades(2000-2020) replacing the conventional buying/selling method that started since time immemorial. If you are engaged in the eCommerce business, you may have observed that, even if analytics reveal high traffic and visitors have […].

eCommerce 142

eCommerce Technology Shopping Carts Retail 142

Forrester eCommerce

MAY 8, 2020

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs. More detail around these scenarios, tech […].

Channel 415

Channel Definition Other B2B 415

Ecommerce Platforms

MAY 6, 2020

eLearning is a booming industry, and when you consider that teaching and selling online courses is easier than ever before, is it any wonder? Digital courses offer a convenient learning experience that students of all walks of life desire. Similarly, instructors can create content from the comfort of their own homes, sell it, and enjoy a passive stream of income – freeing up their time to do more.

Payment Services 145

Payment Services eCommerce Social Media Subscription 145

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Wiser

MAY 5, 2020

Launching a new product or version of an existing product is one of the most exciting parts of competing in retail. Creating something that excites consumers and takes market share away from competitors? That’s hard to beat. Of course, there’s a lot that goes into bringing a product to market. Understanding the competitive landscape, determining how the new product fits into your portfolio, developing a pricing strategy—these are just a few of the key steps in a launch.

Reference 131

Reference Consumer Marketing Omnichannel 131

TradeGecko

MAY 6, 2020

Calculating retail prices is not easy. There are multiple variables to factor in and several calculation methods. However, who does not want to reduce uncertainty when choosing the right price for their products? TradeGecko is here to help.

Retail 127

Retail 127

Forrester eCommerce

MAY 4, 2020

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends. Yet one of the things that hurts the most is something […].

Customer 398

Customer 398

Ecommerce Platforms

MAY 4, 2020

In case you’re wondering, the answer is yes. An automatic Magento to PrestaShop migration is actually possible. And no, I don’t think there’s a reliable one-click tool that can automatically import Magento to PrestaShop. We’re yet to come across one. So, what exactly am I talking about here? Well, the truth is, I’ll be introducing you to a different type of tool.

Magento 145

Magento Payment Services Demo eCommerce Platforms 145

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Store Growers

MAY 6, 2020

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. So in this article, I want to show you the details of what happens in you (accidentally) use a broad match keyword in one of your campaigns.

Definition 113

Definition Accessories Article Other 113

Inflow Insights

MAY 7, 2020

We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Forrester eCommerce

MAY 5, 2020

For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief.

Information 377

Information Technology Management Customer 377

Ecommerce Platforms

MAY 6, 2020

If COVID-19 has taught us anything, it's that we humans have a massive impact on our planet…and not for the better. Since lockdown ensued, Venice's canals are crystal clear, we've seen an enormous decrease in air pollution ( 25% across China during the outbreak), and there's been an influx of wild animal sitings across towns and cities around the globe.

Shopify 118

Shopify Shipping Costs Shipping Merchant Services 118

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

eCommerce Training Academy

MAY 3, 2020

Many celebrities are now jumping on eCommerce. Some of them have been doing it for a while and achieving great success. Others have failed. Here’s a list of famous celebrities that have an online store: 1. Honest by Jessica Alba. Website URL: [link]. 2. Kylie Cosmetics by Kylie Jenner. Website URL: [link]. 3. Kim Kardashian West Beauty. Website URL: [link]. 4.

eCommerce 122

eCommerce Other Blog 122

ecomdash

MAY 5, 2020

Customer loyalty and rentention can evolve from good branding. Learn how to add value to your brand with these tips about shipping. The post 3 Valuable Ways to Brand Your Shipping Process appeared first on Ecomdash.

Shipping 104

Shipping Customer Loyalty Customer Fulfillment 104

Forrester eCommerce

MAY 7, 2020

Building a successful business case requires a strong foundation. Customer experience (CX) pros have the tools to be master builders—if they know how to use them. In our just-released report, Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk, we help CX pros make that case by providing over 20 examples of […].

Improvements 373

Improvements Customer Experience Customer 373

ROI Revolution

MAY 4, 2020

Published May 13, 2020. Optimizing your paid and organic search strategies will supercharge your customer acquisition. On May 20 at 2pm , we’re teaming up with Digital Commerce 360 to show you strategic insights on strengthening both channels. Save your spot! Since COVID-19 started dramatically impacting daily life in the United States, time spent on mobile devices has seen a significant increase.

Social Media 103

Social Media Conversion Optimization Supplies Customer Loyalty 103

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail