Forrester eCommerce
SEPTEMBER 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating, therefore, if I didn’t identify as male or female, I wouldn’t feel […].
BigCommerce
SEPTEMBER 13, 2021
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking…
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Kissmetrics
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Retail TouchPoints
SEPTEMBER 16, 2021
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
SEPTEMBER 13, 2021
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
Ecommerce Platforms
SEPTEMBER 15, 2021
Finding the best WordPress hosting for your blog is the most vital aspect of creating one. Your blog's speed, uptime, search engine ranking, and user experience are heavily dependent on the WordPress hosting service that you choose. But with so many options available like WP Engine , Bluehost , SiteGround , and Nexcess , how do you know the right pick for your blog?
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Retail TouchPoints
SEPTEMBER 17, 2021
Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone but the largest retailers, AI is now readily available for ecommerce merchants and powering everything from attracting customers to understanding their needs and delivering frictionless experiences. . As organizations gobble up data and AI becomes more mainstream, the retail industry is asking new questions about bias in AI results.
Forrester eCommerce
SEPTEMBER 15, 2021
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
Ecommerce Platforms
SEPTEMBER 14, 2021
Today’s online business owner understands the importance of communicating efficiently with customers. That said, if you spent all your time on that, you’d have no chance to actually run and grow your business, right? That’s where form builders come in. Regardless of what kind of organization you're running or where it's located, it's likely your website will need forms.
Kissmetrics
SEPTEMBER 17, 2021
The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
SEPTEMBER 16, 2021
Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more. Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.
Forrester eCommerce
SEPTEMBER 12, 2021
(co-authored with Research Associate, Fayzan Sabri) End of summer and beginning of Fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. As […].
Ecommerce Platforms
SEPTEMBER 16, 2021
The web hosting provider that you pick for your Canadian audience can make or break your business. For one, if your target audience resides in a particular country you would want your web hosting service to be able to provide a fast and efficient experience for users in that location. And just any web hosting company won't do the trick. Some hosting services are great in terms of loading speeds, uptime, and ease of use in specific countries but in others aren't so great.
Kissmetrics
SEPTEMBER 16, 2021
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
SEPTEMBER 15, 2021
As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.
Forrester eCommerce
SEPTEMBER 14, 2021
Sales Enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms – quota attainment, deal size, sales cycle – that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and of course the reps and partners they support. But […].
Retail Technology Review
SEPTEMBER 14, 2021
The COVID-19 pandemic has taken a toll on and presented challenges to small businesses around the UK and the entire world. As many small and medium-sized businesses lost a significant number of customers, closed for months on end, and saw a rapid decline in their finances, Comgem is going to be launching 3 new products to offer these businesses cost-effective solutions.
Kissmetrics
SEPTEMBER 13, 2021
Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Then you’re not the only one. Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Visual learning also provides flexibility, allowing people to learn in their own time and preferred format.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
SEPTEMBER 16, 2021
Walmart is partnering with Ford Motor Company and Argo AI to launch an autonomous vehicle delivery service in Miami, Austin, Texas and Washington, D.C. The effort, which utilizes Ford’s self-driving vehicle powered by the Argo AI Self-Driving System, will be Walmart’s first multi-city autonomous delivery collaboration in the U.S. Walmart customers will be able to place orders and have them autonomously delivered directly to their homes.
Forrester eCommerce
SEPTEMBER 17, 2021
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
My Wife Quit Her Job
SEPTEMBER 15, 2021
Today I’m thrilled to have Mike Yang back on the show, Mike is the founder and CEO of ManyChat, the leading chat marketing software in the world and the messaging software that I use for both my store and my blog. In this episode, we discuss a really cool feature that is going to fundamentally change the way ecommerce brands market their products, Instagram DM automation.
Kissmetrics
SEPTEMBER 17, 2021
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
SEPTEMBER 17, 2021
The Honest Company has named former Amazon executive Pete Gerstberger as Chief Digital and Strategy Officer, effective Oct. 4, 2021. Gerstberger will drive the company’s omnichannel strategy through the use of the Honest Omni-Analytics insight platform, helping the brand improve its digital capabilities. In his new role, Gerstberger will draw on his the experience with digital strategy and product development, earned during the more than 18 years he spent at both Amazon and Ring.
Forrester eCommerce
SEPTEMBER 17, 2021
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
My Wife Quit Her Job
SEPTEMBER 13, 2021
Alibaba vs AliExpress. Which company should you use to source products for your ecommerce business? On the surface, both Alibaba and AliExpress are very similar. They both provide a marketplace to connect buyers and sellers but they serve completely different markets. Alibaba exclusively targets companies for business to business transactions whereas AliExpress serves the general consumer.
Kissmetrics
SEPTEMBER 15, 2021
Are you frustrated with email marketing? Does it seem like everyone simply hits send on a single email and rakes in the big bucks? Or maybe you have heard how for every $1 spent, email marketing generates $38 and that it has the broadest reach of all the platforms. Yet you have a non-existent list that barely even opens your emails, let alone buys one of your offers.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
SEPTEMBER 13, 2021
Virtual reality and augmented reality shopping elements can be super intriguing, but that doesn’t mean they’ve made it into this year’s ecommerce marketing plan or budget for your company — let alone many others. That’s no problem. In fact, you can still generate plenty of excitement with shoppable videos. You’ve probably seen some shoppables on your personal digital journeys.
Forrester eCommerce
SEPTEMBER 16, 2021
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
Omnisend
SEPTEMBER 17, 2021
Reading Time: 5 minutes. In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In order to tell the story, we teamed up with the creative agency Clinic212 and the production house Magic, who have created commercials for global brands like McDonald’s, Cartier, Adidas, and more.
Kissmetrics
SEPTEMBER 13, 2021
Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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