Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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6 Black Friday Ecommerce Tips for Brands | Salsify

Salsify

Black Friday is one of the busiest shopping days of the year globally. Last year alone, around seven in 10 consumer brands participated in Black Friday ecommerce sales events in the U.K. (according to Statista ); 13% of global Black Friday searches came from Germany (also per Statista ); and 115 million Americans shopped during Black Friday (according to Zippia ).

eCommerce 138
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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.”. Yet despite that rosy forecast, some brand marketers are asking themselves if the immense growth over the last couple of years was only due to a once

Consumer 306
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What Should You Be Doing With Your Shopper Data?

Wiser

Behind every customer experience is a story. Every single product bought has reasoning and meaning behind it that, as a brand or retailer, isn’t always easy to understand at a surface-level. This is where shopper data comes in. These insights help you understand what shoppers are thinking and feeling while moving through the aisles. What led them into your store?

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Amazon Conversion Rate: Your Guide To More Sales On Amazon

My Wife Quit Her Job

Understanding how to increase your Amazon conversion rate can lead to increased sales and higher profits in your Amazon store. But what is the Amazon conversion rate, and how is it calculated? Learn more about how the Amazon Conversion Rate works. The post Amazon Conversion Rate: Your Guide To More Sales On Amazon appeared first on MyWifeQuitHerJob.com.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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eCommerce Profit Margin: Calculate & Increase it through CLV

Omniconvert

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. . The post eCommerce Profit Margin: Calculate & Increase it through CLV appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Forrester eCommerce

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

More Trending

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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS.

Outdoor 323
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Ecwid Vs Shopify: Which Is Best For Your Online Store?

My Wife Quit Her Job

Ecwid vs. Shopify. Both are popular ecommerce platforms that can help you with the many different aspects of setting up and running an online store, but is one better than the other? Find out in this head-to-head comparison. The post Ecwid Vs Shopify: Which Is Best For Your Online Store? appeared first on MyWifeQuitHerJob.com.

Shopify 296
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Understand Apple’s Mail Privacy Protection Ahead Of the Holiday Season

Forrester eCommerce

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Marketing 368
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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Gap will sell its Gap Greater China (GGC) business to Shanghai-based ecommerce solutions provider Baozun in a $40 million all-cash transaction. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia. Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands.

eCommerce 312
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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A One-Stop SellKit Review: What You Need to Know

Ecommerce Platforms

If you're looking for a sales optimization tool, you may have stumbled across SellKit. This WordPress plugin is explicitly designed to help WooCommerce store owners boost conversions by automating their checkout process and sales funnels. That's as well as managing their user experience, validating orders, and handling customer payments. . Interested?

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430: How To Make Money In a Downturn When No One Is Hiring With Charlie Hoehn

My Wife Quit Her Job

Today I have my friend Charlie Hoehn on the show. Charlie is a best-selling author who has worked with many entrepreneurs such as Tim Ferriss, Ramit Sethi, Seth Godin and Tucker Max. His book “Recession Proof Grad” was one of my favorites and his bestselling book “Play For A Living” was referred to by Tony Robbins as the cure to all stress.

Books 296
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‘Tis The Season Of Open Enrollment, But Members Need More Information to Be Jolly

Forrester eCommerce

As open enrollment commences, health insurers face a major knowledge gap, preventing them from engaging their members.

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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. retail sales. This year the powerful combination of the special sale dates in Q4 (like Target, Amazon and Walmart holding October Black Friday events) and an increase in ecommerce holiday shopping means that this upward trend for returns will continue. Returns can be an excellent opportunity to sell something new to a known customer.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Best No Code Website Builder for 2023

Ecommerce Platforms

You have an idea. Customers have money. Somehow, you need to connect these two concepts. For many people, that means taking to web design. Before you can start out with SEO and social media, you need a landing spot—a beautiful website on which potential customers can land. And while you may have a brilliant idea and a wonderful concept of how to attract customers, you’re still running into one little problem.

eCommerce 197
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How To Clear Customs And Navigate The Customs Clearance Process

My Wife Quit Her Job

If you own an online store, importing goods from overseas can be intimidating. There's a lot of paperwork involved, and even the smallest errors can lead to a hefty fine from the customs agency. This post explains what you need to know about customs clearance, including important terms and costs. The post How To Clear Customs And Navigate The Customs Clearance Process appeared first on MyWifeQuitHerJob.com.

Customer 156
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Predictions 2023: Payments Players Focus On Fundamentals

Forrester eCommerce

Payments will once again be top of mind for fintechs, merchants, and consumers — but for reasons different from those of the past three years.

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CNBC: Activist Investor Pressure Encouraged Kohl’s CEO to Take Levi’s Leadership Role

Retail TouchPoints

Levi Strauss & Co. (LS&Co.) CEO Chip Bergh said that pressure from activist investors encouraged Kohl’s CEO Michelle Gass to take on her upcoming role as President and eventual CEO of LS&Co. , according to CNBC. Firms have been pressuring Kohl’s to take measures that include spinning off its ecommerce business or selling itself , and while the executive team has focused on staying the course , the calls for more drastic action have not ceased.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Fluid Engine vs Editor X (Nov 2022): Choose the Best Site Builder

Ecommerce Platforms

When picking a site builder—whether for ecommerce, blogging, or a business website—you must decide if you want the simplest interface possible, or perhaps something that provides a more complicated infrastructure with improved control. Fluid Engine and Editor X are in the category of site builders where you receive true drag-and-drop editing, CSS customization, and a more advanced interface than the basic page builders from Wix and Weebly.

X-cart 196
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5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Kissmetrics

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? There are a variety of niches you can monetize in different ways. Finding the right one can bring in a steady stream of income. The average blogger sees up to $1,000 every month. I want you to aim higher.

Blog 152
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Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines

Forrester eCommerce

To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.

Retail 362
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Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm

Retail TouchPoints

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a joint venture with Publicis Groupe , with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S. Carrefour will hold 51% of the joint venture, with 49% held by Publicis Groupe, and it is expected to start operations in the first half of 2023.

Retail 290
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Amazon Insights on the Global Opportunity for Brands [Download] | Salsify

Salsify

Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving revenue.

Download 148
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HubSpot vs Salesforce CRM: An Extensive Comparison Guide For 2023!

MakeWebBetter

What’s so fascinating about CRM software that HubSpot vs Salesforce CRM tift is getting stronger daily? Some may feel this tift is baseless. Obviously, because Salesforce CRM is the global player in the market and has been in this field for much more time than HubSpot CRM. However, HubSpot has conveniently covered this gap and [.]. The post HubSpot vs Salesforce CRM: An Extensive Comparison Guide For 2023!

Marketing 148
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Enable Site Features That Make Shopping Easy This Holiday Season

Forrester eCommerce

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Retail 360
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Tuesday Morning Appoints New CEO and COO

Retail TouchPoints

Tuesday Morning , the off-price home goods retailer, has appointed Andrew T. Berger to lead the company as CEO. He replaces Fred Hand , who joined the company in May 2021. Berger’s appointment is effective immediately, following Hand’s decision to retire from the chief leadership role and the retailer’s board. At the time of Berger’s September 2022 appointment as Director of Tuesday Morning, the company had received a $32 million investment from Retail Ecommerce Ventures (REV), parent company of

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Is Live Shopping Right for Your Business?

GetElastic

As technology drives shopper experiences , brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce.

Apparel 147
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12 digital natives that have learned to love old-fashioned retail

RetailDive

These e-retailers promised to disrupt conventional retail practices. Now, in a quest for growth, profits and maybe survival, they’re embracing them.

Fashion 133
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Collaborative Supply Networks Can Resolve The Logistics Logjam

Forrester eCommerce

Road transportation is fragmented and wasteful Road freight accounts for 30% of the global logistics spend at about US$1.9 trillion per year. But road transportation is a highly fragmented industry. Most North American carriers operate fewer than 20 trucks, and companies with fewer than 50 employees generate more than 60% of European road freight market […].

Supplies 195
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Why You Need a Content Supply Chain

Retail TouchPoints

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. So how can brands and retailers possibly keep up and continue to produce the amount of fresh content that their shoppers desire?

Supplies 290
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.